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Researchers in social media

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How researchers use social media as a tool for communications and personal branding? What are the benefits and challenges of social media for researchers? Presentation at the NUAS Communication Conference on 26 January, 2019.

Veröffentlicht in: Soziale Medien
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Researchers in social media

  1. 1. RESEARCHERS IN SOCIAL MEDIA Anu Valkeajärvi Social Media Specialist NUAS COMMUNICATION CONFERENCE 2019 #NUASKOM2019 27/01/2019 1Anu Valkeajärvi @valkeajarvi
  2. 2. THE STUDY • A survey on how researchers in Finland use social media as part of their work. • The target groups of the survey were doctoral and postdoctoral candidates in Finland. • The survey was conducted in January and February 2018. Answers were received from 357 researchers, 14 universities in Finland. • The results of the survey were published in May 2018. • Master’s thesis: Researchers on Social Media. The Importance of Social Media in Communications and Networking for Finnish Researchers. Metropolia University of Applied Sciences. 27/01/2019Anu Valkeajärvi @valkeajarvi 2
  3. 3. HOW RESEARCHERS USE SOCIAL MEDIA AS A TOOL FOR COMMUNICATIONS AND PERSONAL BRANDING? 27/01/2019Anu Valkeajärvi @valkeajarvi 3
  4. 4. MOST USED SOCIAL MEDIA SERVICES FOR RESEARCHERS • 73% of researchers use social media weekly in their work • Twitter and Facebook are clearly the most frequently used services 27/01/2019Anu Valkeajärvi @valkeajarvi 4 0% 5% 10% 15% 20% 25% 30% 35% Twitter Facebook Google Scholar WhatsApp LinkedIn Daily use of social media
  5. 5. MOST USEFUL SOCIAL MEDIA SERVICES FOR RESEARCHERS • 88% of researches consider social media useful in their work • Twitter is valued twice as useful when compared to Facebook • Academic social media (e.g. Academia.edu, ResearchGate) services are used less frequently but are deemed important 27/01/2019Anu Valkeajärvi @valkeajarvi 5 0% 5% 10% 15% 20% 25% 30% 35% 40% Twitter Facebook Most useful social media servide = very useful
  6. 6. MOST COMMON PURPOSES FOR SOCIAL MEDIA • Following news and discussions in the field of research • Networking with other researchers • Sharing publications • Building personal brand as a researcher • Sharing news in the field of research • Communicating research to the public • Co-working with other researhers • Networking with people outside of research • Getting ideas for research 27/01/2019Anu Valkeajärvi @valkeajarvi 6
  7. 7. THE BENEFITS OF SOCIAL MEDIA FOR RESEARCHERS • 88% of researchers had experienced some benefits with social media • Twitter is good for open networking and staying up to date with research news • Facebook is good for discussion in groups and reaching a wide audience 27/01/2019Anu Valkeajärvi @valkeajarvi 7
  8. 8. NEGATIVE EFFECTS OF SOCIAL MEDIA FOR RESEARCHERS • 31% of researchers had experienced negative effects • 39% had made changes in their social media use due to the negative effects • Most common negative effects were time issues (social media takes too much time or no time for social media), negative feedback and discussions staying in a filter bubble. 27/01/2019Anu Valkeajärvi @valkeajarvi 8
  9. 9. RESEARCHERS NOT USING SOCIAL MEDIA • 9% of researchers do not use social media at all in their work • Some use social media in their freetime • Most common reasons for not using social media are lack of interest or inability to find any benefits from its use 27/01/2019Anu Valkeajärvi @valkeajarvi 9
  10. 10. CONCLUSIONS • Researchers most often use social media as a source of information, for networking, for sharing and following research publications and to discuss topics related to research. • Researchers are quite cautious of using social media for personal branding and their use of social media is most often not planned. • Researchers estimate that the role of social media will become more important in their work in the next few years. • Researchers are vary of the negative effects of social media 27/01/2019Anu Valkeajärvi @valkeajarvi 10
  11. 11. HOW TO SUPPORT RESEARCHERS IN SOCIAL MEDIA? • Support researchers in becoming more strategic in their use of social media • Offer training in all stages of the research career • Help with creating a personal social media plan • Create a platform for peer-to-peer training and sharing best practices • Create a process or a crisis plan: what to do if a researcher is harassed or attacked in social media • Train researchers also on how to react to negative feedback • Offer support for researcher who is under attack 27/01/2019Anu Valkeajärvi @valkeajarvi 11
  12. 12. CONTACT Anu Valkeajärvi, MA Culture and Arts Social Media Specialist University of Helsinki anu.valkeajarvi@helsinki.fi Twitter: @valkeajarvi LinkedIn: linkedin.com/in/valkeajarvi/ 27/01/2019Anu Valkeajärvi @valkeajarvi 12
  13. 13. 27/01/2019Anu Valkeajärvi @valkeajarvi 13

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