An assigment for A Crash Course on Creativity, Venture-Lab,Professor Tina Seelig, Stanford University

1. Was I really paying
attention?

4. Stores have a WORLD
to be discovered and
now I had time to
OBSERVE it.

5. What’s your
name?

6. Didn’t notice you have no one.

7. Now I can say: “I preffer Pepito’s than other
grocery stores.”

8. …and how do we see you are there?

9. A sign will help us to find “you” and it’ll tell us
what we can get visitting your place.

10. And… what’s up?

11. Over there I find a dirty piece
of sticky tape hanging with no
advertisement.

12. They could stick a permanent hook that let you
change merchandising as many times as it needed.

13. How about the
floor?

14. I was lucky to not fall over
because of this little hole.

15. While they fix this hole and other things to improve
their image, they could tell customers they really
care about the quality and also put them in safe.

16. Instead of using this news paper to hold the door...

17. Advertisement of the store or another brand as
a rent space could be a better idea.

18. And when I try
to choose a
product…

19. I start to see double. Look like some
bottling had no space at the stock room.

20. To cover that unsightly detail, they can
use an attractive advertisement.

21. Now I close my
eyes till another
adventure.