Resume of Digital Marketer Avishek Adhikary 2020. 4.11 years of reach Marketing Strategy & Virtual Marketing experience enables me to build a precise strategy that can help the respective Brand to boost visibility to its audience with a set of goals with relevant content. Do let me know if my expertise can help you anyway. Thank You.

1. AVISHEK ADHIKARY
Mail Id- avishek.adhikary.kol@gmail.com
Phone No- +91-8250856624
https://www.linkedin.com/in/avishekadhikary1991/
Career Objective:
Multitasking and well equipped with the Management’s education lead me to understand the business
process better and strategies the Lead Generation process with the mix & match of traditional and
virtual marketing tricks to delight the client and create growth story for the company.
Look forward to nurture my expertise with a company having strong ethical value and humanity.
Industry Experience:
Organization Strategic Business Alliance (SLAOS)
Job Role Marketing and Social Media
Duration April 2019 to Now
Job Responsibilities-
✓ Taking care of internal branding and digital marketing for in-house and clients through Linked In
campaign (end-to-end), Facebook/social media marketing (maintain the pages and contents,
reviews), collateral design, GMB listing, Official YouTube channels etc.
✓ Create and monitor sales funnel for better lead generation and new business development.
✓ One of the integral aspects of the profile is to provide marketing strategy to CEO and improve the
existing strategy as when required.
✓ Direct report to CEO and Board members.
✓ Understanding of basic SEO, audit websites and finding solutions using Google webmaster,
keyword planner, analytics and other tools to provide in-house and clients a better solution for
their marketing initiative.
✓ TAT for delivery has to be maintained for better client satisfaction, cross sales or up sales.
Industry Experience:
Organization Pinnacle Infotech Solutions
Job Role Corporate Communication and Branding
Duration May 2018 to April 2019
Job Responsibilities-
✓ Engaged in the corporate communication for the internal and external stake holders.
✓ Manage entire communication mix, liaison with business development team, designers, printers,
vendors, etc. for development of copy/content, creative for communication materials. Provide
support for marketing events and promotional activities as required.
✓ Plan and execute different employee engagement activities to support the Human Resource
department to retain the best minds and attract the new talents towards company as well.
✓ Assist Director of the company in terms of improvising the new branding strategies and execute
the same in terms of effective branding and communication.

2. Additional responsibilities-
✓ Plan and execute CSR activities for the company and assist the management to take the
best possible decision for sustainable development of the society.
✓ Work closely with the management for village adoption, school adoption, women
empowerment, happy school building, women health and hygiene etc.
Organization ICA Edu Skills Pvt. Ltd.
Job Role Business Developer & Centre Manager
Duration Nov 2017 to May 2018
Job Responsibility-
✓ Plan and execute the business development process in order to run the branch
smoothly.
✓ Visiting for seminars, face to face client communication and final counselling for the
same in an effective manner to close the sale.
✓ The delegation of the jobs to the subordinates according to capacity of the individual
and generate leads out of it.
✓ Build strategy for cost-effective communication and work closely with the different
vendors in the industry.
✓ Entire branch branding through digital and traditional marketing approach.
Organization ICICI Bank.
Job Role Senior Officer (CSO)
Duration Dec, 2015 to April, 2017
Job Responsibilities
✓ Be a customer service officer the first priority is to take care of all the queries of the
customers and provide precise solution through calls, mails, house visits for lead
generation and business.
✓ Relationship to be maintained with the key accounts assigned to me for future
business opportunities through cross sales and up sales.
✓ Managed customer is to be updated about the new products launched by bank
which enables them to be confident and connected with the brand.
Organization Amity University
Job Role Marketing Executive
Duration Feb 2015 to Dec, 2015
Job Responsibilities
✓ Build and maintain marketing strategy for the brand awareness of
newly launched project as Amity University Kolkata.
✓ Manage all the BTL and ATL marketing activities for brand visibility to increase
business development.
✓ Seminars and delivery of the same. At the same time counseling of the students
and guardians to guide them about the best possible courses for the student and
close the sales.

3. Professional Qualification:
o P.G.D.M from Asian Business School with the specialization in Marketing and HR of 2012-
2014 batch with the GPA of 6.4.
o B.B.A from NSHM with the specialization in Marketing of 2009 to 2012 batch with the GPA
of 6.94.
Educational Qualification:
o 10+2 from A.M.P. SCHOOL in the year of 2009 with 57.6% .
o 10th from A.M.P. SCHOOL in the year of 2007 with 59.6% .
Certification Courses:
o Pursuing Digital Marketing Professional Course from IMS Kolkata.
o Google Digital Marketing Fundamental Certified
o Google Analytics for Beginners certified.
o HubSpot Inbound Marketing Certified.
o Executive Diploma in International Business from Oxford Business School, United Kingdom with
the collaboration of Asian Business School of 2012-2014 batch.
o P.G.D in Media Management from Asian Education Group of 2012 to 2014 batch.
Skills:
IT
o Lead Generation through LinkedIn & B2B portals for sales funnel
o Website monitoring and strategy building
o Well versed in SMM (paid or organic) and SEM
o SEO Audit and resolution
o Proficient in Google Analytics, Webmaster tools, Keyword Planner, GMB
o Using Photoshop CC for pictorial/template creation
o Content creation, campaign and calendar management
Business
o Business Communication skills and etiquettes
o E-Mail etiquettes
o Business Presentation
o Marketing research & alaysis
Hobbies and Interest:
o Love to play cricket when ever get free, but its been a year now.
o Support to an unprivileged to reach to the base.
Declaration:
I hereby declare that, the details given above are all precise and appropriate. I have provided the above
details in my full consciousness.
Thank you for your patience.
Date: March 2020
Place: Kolkata, India AVISHEK ADHIKARY