2. INCEPTION
Founded on 12th June 2008 by Pranay Chulet and Jiby
Thomas .
Largest online and mobile classifieds portal based in
Mumbai and Delhi .
Backed by Matrix partners India , Omidyar Network
,Norwest Venture Partner , Nokia Growth Partner ,
Warburg Partner and invested in by ebay Inc.
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2014
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3. Services over 160 categories in over 83 cities.
1.8 cr. Consumer per month and millions of ads posted by users .
Among world’s top 250 private companies .
Quikr was formerly known a kijiji.in
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2014
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4. We generate revenue through premium listings which
get more visibility compared to free ads, and also by
generating customers leads for businesses.
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5. BUSINESS MODEL
Focusses on both C2C (consumer to consumer) and B2C
(business to consumer) model .
C2C model helps connecting individual buyers and sellers
while B2C model help small businesses grow .
Sources of consumer base
1. Word Of Mouth .
2. Search Engines .
3. Marketing .
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6. Type of Classifieds
Vertical Classifieds
Specialized service offering in single
category
Example :
Shaadi.com, Cardekho.com
Horizontal Classifieds
Service offering in different categories with little or
less differentiation
Provide a platform for the stakeholder to do
transaction under one roof
Example: Quikr, Olx, Sulekha
Benefit of online
classifieds
Easy to post ads
Live tracking of your ads via email, SMS, and website
Free or less cost involved
Better Service
More targeted search capabilities
Time Saving
IT Driven
Customer Support
Simplicity to understand functioning of mobile apps
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2014
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7. Revenue Model
There are two different ways of looking at this business;
one is the media business, where you basically take money
from advertisers.
Second is where you get a little closer to the transaction,
and still not getting in the way of it. That’s when you start
looking at featured listings or leads for small businesses.
Quikr is testing customer leads.
Now Quikr is drawing over half of its revenue from
premium listing & lead generation for businesses.
8. Revenue
Model
Online Ads
Company list their ads with Quikr similar
to Google Ads
Premium
Lists
You pay Rs. 1000 for print ads, here you need to pay
Rs. 100 for same ad. The pricing strategy differs
from category to category
Lead
Generation
Small businesses in categories like real estate and
automobiles want to expand their business via advertising
and here we provide them with leads.
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10. Strengths of Quikr.com
Among world top 250 Private Companies
Over seven million users every month
Huge Advertisement cost
Offers Faster, Better and Cheaper Online Visibility.
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11. Weakness of Quikr.com
Online presentation of information
Weak R&D
Weak supply chain management
Lack of scale
Not appropriate customer service
Weak brand
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12. Opportunities of
Quikr.com Coinage(innovation)
Market can be easily expand by increasing their product
categories Using better services and product mix.
Come up with own online store
E.g. Can be start own online store with existing business-
line.
Entering in International market.
Can be become global player by liberalise their policy
(only 83 cities)
Start charging for free advertisement to
create good brand. 08-08-
2014
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13. Threats to Quickr.com
Bad Economy
By Decreasing the number of potential customers
International Competition & Substitute Products
like OLX, AMAZON, EBAY
Change in Tastes
Consumers can change their tastes very
quickly.
Political and Government risk
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2014
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15. FINANCIALS
Private Company incorporated on 09
November 2005.
Its authorized share capital is Rs.
45,000,000 and its paid up capital is Rs.
42,001,260.
Annual General Meeting (AGM) was last
held on 30 September 2013.
Balance sheet was last filed on 31 March
2013.
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16. Company Information
Corporate Identification Number U74130MH2005PTC157228
Name Quikr India Private Limited
RoC RoC-Mumbai
Registration Number 157228
Company Category Company limited by shares
Company Sub Category Indian Non-Government Company
Class of Company Private Company
Authorised Capital (in Rs.) 45,000,000
Paid up capital (in Rs.) 42,001,260
Number of Members(Applicable only in case of company without Share Capital) 0
Date of Incorporation 09 November 2005
Address 1 Off.No.6,1st Flr.,Raghuvanshi Mansion, Raghuvanshi
Address 2 Mills Comp. Senapati Bapat Marg, Lower Parel (W),
City Mumbai
State Maharashtra
Country INDIA
Pin 400013
Whether listed or not Unlisted
Date of Last AGM 30 September 2013
Date of Balance sheet 31 March 2013
Company Status (for eFiling) Active
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2014
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17. Growth Strategy
They are aspiring to reach 100 million unique
marks in 2 – 3 years of time.
Quikr helps small enterprises like tiffin services
and travel agents to grow their business.
It also helps women entrepreneurs launch their
businesses, helps students locate education
opportunities and get employment.
And along the way, it has evolved its business
model as well.
Focused on growing our user base to focusing
on user base growth as well as monetisation
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18. Stage of Growth
Grown 5 times in terms of $ in
2013.
Currently growth is accelerating and
the annual figures will be in double
digit in million dollars…. And its just
a START!
Currently at 30 million page views
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2014
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19. JOINT STEP BY QUIKR &
JUNGLEE.COM
Junglee.com, a comparison-shopping
website, has announced a strategic
partnership with Quikr.com, one of India’s
leading classifieds website, today.
‘Related Product Listings’
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2014
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21. Quikr VS OLX
The fight for supremacy in the online classifieds
space has intensified recently, with aggressive
mass media marketing of the two key players –
OLX and Quikr.
The companies
The sites
Mobile apps
22. What's Next ?
Build on its mobile business that will
form an important part of its growth
Plans to expand to more cities and
cover more categories in the
horizontal classifieds space
Make significant investments in its
product and technology
Continue to market more aggressively
Moving to job provider market
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2014
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23. RECOGNITION & AWARDS
WAT Awards(2011-12) :- Quikr was awarded the Best Classifieds
website of the Year 2012 at the WAT Awards.
Young Turks Awards(2011-12):- Quikr was recognized as one of
India’s hottest internet companies for 2012.
Always on Global 250 Winner(2009-10) :- Quikr was selected by
Always On as an Always On Global 250 Winner in 2010.
Red Herring Awards(2010-2011) :-Quikr has been shortlisted and
recognized by Red Herring in 2010 and 2011. In 2010, Quikr was
shortlisted as a Red Herring Asia 2010 Top 100 Finalist and in 2011
Quikr was shortlisted as a Red Herring Global 2011 Top 100 Finalist
Certificate of Appreciation(2010-11) :- In 2011, Quikr was presented
with a ‘Certificate Of Appreciation’ from Harvard Business School in
recognition for Quikr’s support of the MBA Program.
24. How popular is Quikr.com?
Quikr’s site had ranked 225 in the global & 37 in Indian
market.
Where are this site's visitors located?
Which search keywords send traffic to this site(Top-3)?
Country Percent of visitors
India 94.4%
China 4.6%
U.S.A 1%
Keyword Percent of search traffic
Quikr 14.91%
Quicker 7.78%
Quickr 5.30%
25. What sites link to quikr.com(Top 3)?
Where do visitors go on quikr.com?
subdomain - quikr.com, delhi.quikr.com,
mumbai.quikr.com, lucknow.quikr.com &
kolkata.quikr.com and so on….
How fast does quikr.com load?
Slow (2.145 Seconds), 65% of sites are faster.
Total sites linking in:- 2,189
youtube.com
youtube.com/chan
nel/UC
Yahoo.com answers.yahoo.co
m/question/
Amazon.com Askville.amazon.co
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