How to make a user persona and user journey map before building an application. Break down all the steps in simple way.

1. Persona & User Journey
in Practice
Afif Bimantara
www.aveef.net

2. I’m Aveef
I’m a UI/UX Designer who
currently help some startups to
bring their app into reality.
Trace my timeline:
@aveef
Know me more:
linkedin.com/in/aveef

3. Persona
1.

4. A persona is a representation of a type
of customer. Personas answer the
question, “Who are we designing
for?” and they help to align strategy
and goals to specific user groups
https://uxmastery.com/create-ux-personas/

5. A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and even visual design.
–Kim Goodwin
https://articles.uie.com/perfecting_personas/

6. YOU ≠ YOUR USER
https://www.nngroup.com/articles/false-consensus/

7. How to Build
Persona

8. Demographic
Goals &
Frustation
Tehcnology Prefs
Psychographic
Background
https://conversionxl.com/blog/creating-customer-personas-using-data-driven-research/?hvid=2AD8ar

9. Online Tools
MakeMyPersona by
etc.

11. Validate Your
Persona

12. User Interview
Reality Check
Review Survey
Quantitative Data

13. Large Sets
Common
Mistakes
The Recycle Trap
Too Much Personal Info

14. User Journey
2.

15. User journeys are the step by step
journey that a user takes to reach their
goal.
User journey mapping is a way to
deconstruct a user’s experience with
a product or service as a series of
steps and themes.
https://medium.com/@harrybr/how-to-run-an-empathy-user-journey-mapping-workshop-813f3737067

16. There are So Many Versions
of User/Customer
Journey Map
https://www.toptal.com/designers/product-design/customer-journey-maps
https://www.uxmatters.com/mt/archives/2011/09/the-value-of-customer-journey-maps-a-ux-designers-personal-journey.php

20. How to Create
User Journey Map

21. Choose What to Map
Pick The
Journey
Do In-Depth Interview
Prepare The Questions
Breakdown The
Steps
https://www.nngroup.com/articles/customer-journey-mapping/
https://uxmastery.com/how-to-create-a-customer-journey-map/

22. A Simple User
Journey Map

23. Journey StepsThingstoMap
STEP 1 STEP 2 STEP 3
Doing
Thinking
Feeling
Pain Points
What user’s doing (action) during the step
What user need to do in detail about the step and action
User’s frustation. Something that need better solution.

24. Online Tools
etc.

25. Case Study:
Traveler-Buyer App

26. People who love travelling around the
world. A frequent traveller.
People who like to buy something
from abroad by entrust others.
A Traveller
A Buyer/Requester

27. BEFORE THE TRIP DURING THE TRIP AFTER THE TRIP
Journey StepsA Traveller

28. BEFORE THE TRIP
Doing
Thinking
Feeling
Pain Points
Inform Traveling Schedule
Post info and T&C via
traveling app/web or chat
app, inform at social
gathering
Ask items details: name,
detail, price, photo, etc. Via
direct chat or friends
Set up the payment.
50% as upfront or no
need down payment at
all.
Buyer isn’t responsive
to give confirmation,
buyer tend to change
items
Meet The Buyer Confirm The Order

29. DURING THE TRIP AFTER THE TRIP
Doing
Thinking
Feeling
Pain Points
Update The Status
Notify buyer when they’re
OTW, inform current price,
send items photo Offer items that not heavey
& too expensive, send
item’s photo
Offer when desired items unavailable,
item’s price changes, still more space
in luggage
Traveler notify the
buyer that already
come back home & ask
delivery method,
payment, fee.
Difficult to get item
since the limited time
to shopping, Not
responsive buyer
Offer Additional Items Payment & Delivery

30. Finish User
Journey Map

31. Gather All Data in One Sheet
Visualize The Map
Analyze All The Opportunities

32. Evaluate & Set
The Solutions

33. Think, act, evaluate, iterate
@aveef