How to harness the real power of games and alternate realities to make life more engaging.

1. The Rise of the Happiness Brands JANE M C GONIGAL, PhD INSTITUTE FOR THE FUTURE

7. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger

10. A future forecast ( 2013 ): the rise of the happiness brands

20. What humans crave: 1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger

34. Happiness in the 21 st C.= passionate participation with systems with care about. In other words, happiness = engagement

42. “ An alternate reality is another way of experiencing existence.” G. S. ELRICK, 1978

45. official partner

57. World Without Oil *

84. So what’s important?

86. The Rise of the Happiness Brands [email_address]