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Workshop Internet & Marketing 5 march 2008 Ayman van Bregt
Who am i? ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing & Internet
Marketing definitions
Marketing definitions ,[object Object],[object Object],[object Object],[object Object]
Marketing definitions ,[object Object],[object Object],[object Object]
Marketing definitions ,[object Object]
Marketing definitions ,[object Object]
 
SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO
E-mail marketing
E-mail marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral marketing
Viral marketing ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viral marketing ,[object Object],[object Object],[object Object]
User in control
 
Web 2.0
[object Object],[object Object],Web 2.0
[object Object],Web 2.0 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social software
Social software ,[object Object],[object Object]
[object Object],[object Object],[object Object],Social Software
[object Object],[object Object],Social Software
[object Object],[object Object],[object Object],[object Object],Social Software
[object Object],[object Object],[object Object],[object Object],Social Software
[object Object],[object Object],[object Object],[object Object],Social Software
[object Object],[object Object],[object Object],[object Object],[object Object],Social Software
User Generated Content
User Generated Content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Generated Content
New screens
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google
[object Object],[object Object],[object Object],[object Object],Google
 
 
 
[object Object],Google Mashups
Mobile
[object Object],Mobile
Mobile
[object Object],Mobile
[object Object],Mobile
MSN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MSN
[object Object],MSN
Widgets
[object Object],[object Object],[object Object],Widgets / Gadgets
Experience Economy
Experience Economy Commodities Goods Services Experiences The coffee progression, Pine & Gilmore
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experience Economy
[object Object],[object Object],[object Object],[object Object],[object Object],Experience Economy
The art of media…. Customer Viral marketing MSN … logs Mobile marketing ??? Analogue communication Social software Google goodies
The art of new marketing Content must be applicable for representation on any device at any time Content needs to be distributed through every network to reach the end user Consumers don’t care who’s there connector as long as they’re online Consumenten using several devices at any time and any place.
[object Object],[object Object],[object Object],[object Object],Contact

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