this document is only for GMIC 2012, all the copyrights belongs to Youdian Mobile.

1. Youdian Mobile
Business Plan 
Youdian Mobile
Feb, 2012 Redefine Future 

2. Vision 
Youdian Mobile is a new generation Internet company, focusing on
light-internet entertainment platform.

} SOLOMO  +  (funware)  would  be  basic  feature  of  mobile 
internet 
} Mobile  social  game  is  “real  social  game” 
} The  value  of  “light  game”  is  much  more  than  “heavy 
game” 
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3. Mission 
Focus on mobile social game and platform , aiming to
achieve No. 1 in China in next 24 months
} Mobile  social  game  is  not  simple  transfer  of  PC  social  game, 
should  be  totally  new  evolution  of  social  game. 
} Mobile  social  game  is  “more  than  game”! 
} The  future  giant  in  mobile  social  game  should  be  valued  at 
$100B,   10  times  more  than  Zynga! 
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4. Product Overview 
“Youdian  island”:  Island  theme,  simulation  game 
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5. Strategy of Product Development 
} Value prop:
} light & casual simulation online game
} Innovation
} innovation strategy: minor innovation within 10%
} Optimization according to mobile device
} UI/UE
} innovations in minor game mechanism
} Social mechanism/user acquisition
} Visual/art design innovation
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6. Feedback from pilot marketing
} Strength
} Large user acquisition
} Good social interaction
} Light and casual game fits current market appetite.
} High average revenue per payer.
} Needs improvement
} Low payer ratio
} Longer life cycle
} Game data improvement
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7. Feedback from publishers 
} Publishers are competing for our product!
} Can be published in global scale
} Lower culture barrier in terms of theme and art design, etc
} Innovative design in some key game features
} Pirates throwing
} Social features
} Good art design
} Game data can be polished to increase ARPU and payer ratio
} Can be easily integrated with “Ads Box”
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8. What we have proved 
Imaging! The above success has been achieved by an
almost ZERO game/mobile experience team
line up
define the resource
achieve the
business
goals
opportunity
Real Entrepreneurship
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9. Next step 
Game polishing
Publisher secured /Team expansion
English version/self publishing
Android Launched
Operation in multiple platforms/contries
user platform
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10. Roadmap Details 
month To do list
Mar Team expansion/1st publisher support
Apr • 2nd publisher support
May • English or Android Dev
• ads revenue
Jun • Pilot -Self publishing
Jul • game polishing/optimization
Aug • Multiple operation support
• product line expansion
Sep
Oct • product line expansion
Nov • user platform
Dec • A round financing
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11. Scalable Business Model :
mobile game platform 
} User platform
} Easy to go!
} Commercialize the phonebook/app social discovery
} Across platform/games
} Developer platform
} User acquisition
} Revenue generation
} Traffic sales
} Vertical game platform
} Could be app, e.g. in Android
} Html5 across platforms, esp in iOS
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12. Competitor Analysis 
Competitors focus on either PC, or PC+Mobile,
or heavy games, or different markets. Our different focus
} Focus on mobile
} Traditional social game companies：
} The features of mobile
} Rekoo, 5 minutes, etc
device.
} Focusing on PC and mobile is just a plus,
} Game mechanisms
and also focusing on oversea markets.
} UI/UE
} Traditional mobile game companies.
} Lakoo, MIG, T4game, etc. } New users system
} Basically transferring MMORPG to mobile, } Focus on light online game
very different game category. Our focus is the most potential
} New leading mobile companies and blank market now!
} CocoachinaPapaya: platform
} War 2 victory: strategy heavy game
} Flight Tycoon, Japan Life: this is our
competitor!
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13. Thanks 
} David@youdian.cc
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