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Chazal Aurélie             Major : Eco                        Université Blaise Pascal



      Beijing Olympics : A modern country built on strong traditional values



       The 2008 Olympics held in Beijing are often considered to be the event showing to the

World the power of modern China. But it was also a really good medium for the country to

introduce its traditional culture as the event was broadcasted worldwide. I chose this topic because I

was not studying Chinese yet when the Olympics took place and they therefore represent my first

real glance at Chinese Culture. I remember following the event on TV and being really impressed

by the the organisation as well as all the efforts made by China to giver a good image of the

country. After studying Chinese and living for a few month in China I find it really interesting to

talk about the Olympics as they represent at the same time Chinese proudness about their country

traditional culture and modernity and fast development. It is also a really good way to learn more

about Chinese symbols as everything from the date of the event to the logo have a meaning for

Chinese people.



       First of all, the year of the Olympics was a happy coincidence as the number 8 is the luckiest

number in China as it sounds like growth with prosperity. The opening ceremony began at 8:08:08

pm on the 8th of August, but at the same time thousands of couples were also getting married both

because of the number 8 and the fact that the first Olympics held in China were a once in a lifetime

event celebrating the greatness of the country. The time was perfect but the opening ceremony also

had to live up to the expectations. The preparations were hold secretly and the famous Chinese film

director, Zhang Yimou. The show offered during the ceremony mixed traditional Chinese culture

and high tech. The ceremony began with Confucius saying : "Friends have come from afar, how

happy we are." and ancient percussion instruments performers called the Fous. Zhang Yimou

explained he wanted to build the show around Chinese history but also wanted to keep it simple so
Chazal Aurélie             Major : Eco                        Université Blaise Pascal

that people from all over the world could get the message. China clearly showed its will to welcome

foreigners and make them discover Chinese culture. The idea of harmony was also conveyed

throughout the ceremony by the appearance of the ancient Chinese character 和.




       Harmony is really important to Chinese people and find its root on Confucius idea of

humanism. The slogan of the Olympics : «One world, one dream» also refers to a united and

harmonious world. The concept behind the slogan stick to the value of the Olympic games which

are supposed to be a moment of sharing and competing fairly between all the countries in the

World, putting all wars and tensions aside. «One world, one dream» also reflects the three concepts

adopted for the Beijing Olympics : «Green Olympics, High Tech Olympics and Peolple’s

Olympics». China here shows its will to develop and still respect the environment even there is still

a lot of work to do in that matter. The Olympics were a way to show the World that progress are

being made by the government towards the protection of the environment, by using green cars and

developing environmental friendly installations for the Olympic village. Those efforts for a greener

China reminds us that Chinese people have always had a strong connection with nature as we can

see with the Feng shui concept still followed by the population in their daily life. The goal of

developing Green Olympics was to show the World the efforts made but also to raise the population

awareness towards this matter.



       We also find representation of Nature in the mascots of the Olympics or the «Fuwa» which

are full of ancient Chinese symbols following Chinese tradition to spread good wishes throughout

symbols. Each mascot represent a natural element, an animal, an Olympic ring and together they

symbolise unity and harmony. They each have a name formed by riming two syllables names :

Beibei, Jingjing, Huanhuan, Yingying and Nini, if we take the first syllable of each name we have

the sentence : «Beijing huan ying ni» which means «Beijing welcomes you» in Chinese.
Chazal Aurélie                Major : Eco                      Université Blaise Pascal




Blue Olympic ring        Black Olympic ring     Yellow Olympic ring   Green Olympic ring     Red Olympic ring
Water                    Forest                 Earth                 Sky                    Fire
Fish                     Panda                  Antelope              Swallow                Olympic flame
Prosperity               Happiness              Health, Strengh       Good-luck              Passion
                         Protection of nature   Tibet                                        Olympic spirit


   In the way they are designed all the mascots also refers to traditional Chinese culture : the water

   waves on Beibei are taken from ancient chinese paintings, the lotus on Jingjing comes from

   porcelain of the Song Dynasty, the fire of Huanhuan are drawn from Dunhuang murals, decorations

   on Yingying head come from Tibet and western China in general and finally the design of Nini

   reminds us of traditional kite designs.

   They are full of symbols and meaning referring to Chinese culture but their friendly faces and

   simple graphics representation can also be easily interpreted by foreigners as welcoming creatures

   representing unity.



           All the Olympics were about welcoming «friends from foreign countries» and let them have

   a good image of China. I have covered the main displays of traditional culture and I am now going

   to talk about the modernity of these Olympics. The whole world was mesmerised by the perfection

   of the opening ceremony but also by the modernity of the Olympic sites. The «bird’s nest» is know

   to be one of most remarkable piece of architecture and represents the craving for originality in

   architecture that we can find all over Beijing and every big city in China. The fast building of the

   Olympics infrastructure also shows the always moving landscape in Chinese city. Moreover for

   most of the World it represented the rising power of China displaying its wealth and modernity. I

   remember having conversations in France about how China was going to be the next World leader.
Chazal Aurélie             Major : Eco                       Université Blaise Pascal

The main feeling after the Olympics was that everyone remained really impressed by Chinese

performance both in welcoming people and shining on the tracks by wining the most gold medals.



       The Beijing Olympics were the most widely broadcasted of all time and attracted the most

viewers. It was a perfect occasion for the rising power that is China to show the World the greatness

of the country. The Olympics also painted Chinese people really proud about their culture, happy to

welcome foreigners and present them with their culture. Even if their were boycotts and critics

among western countries concerning Chinese position towards human rights, the Olympics will be

reminded as mind-blowing and perfectly organised. Also the messages of unity and harmony

conveyed during the Games helped bringing nations together in a friendly atmosphere. The 2008

Olympics will always be remembered as a perfect display of China as e rising powerful country

with a rich history and represent a friendly invite to the world to come discover China as the open

arms of the red 京 (capital city) logo represent.
Chazal Aurélie                 Major : Eco                            Université Blaise Pascal


References :

"Backgrounder: Cultural Icons in Beijing Olympics Opening Ceremony_English_Xinhua." 欢迎访问新华网. Ed.

        Xinhuanet. Xinhua News Agency, 8 Aug. 2008. Web. 20 Dec. 2011. <http://news.xinhuanet.com/english/

        2008-08/08/content_9053273.htm>.



"Essential Knowledge of Beijing Olympic Games, Symbol, China." China Travel, China Travel Agency W/ Tour

        Packages, 24/7 Service. TravelChinaGuide.com. Web. 19 Dec. 2011. <http://www.travelchinaguide.com/

        beijing-olympic/knowledge.htm>.



Fixmer, Andy. "Beijing Olympics Attracted Most Viewers, Nielsen Says." Bloomberg - Business & Financial News,

        Breaking News Headlines. BLOOMBERG L.P, 5 Sept. 2008. Web. 19 Dec. 2011. <http://

        www.bloomberg.com/apps/news?pid=conewsstory>.



"JO 2008: La Culture Chinoise à L'honneur_french.china.org.cn." Centre D'Informations Internet De Chine. China

        Internet Information Center. Web. 19 Dec. 2011. <http://french.china.org.cn/archives/JO2008/cc/

        node_7049427.htm>.



"Le monde entier connaît mieux la culture chinoise à travers les Jeux Olympiques." Le Quotidien Du Peuple En Ligne.

        17 June 2008. Web. 19 Dec. 2011. <http://french.peopledaily.com.cn/Horizon/6431883.html>.

Lubow, Arthur. "The China Syndrome." The New York Times - Breaking News, World News & Multimedia. The New

        York Times Company, 19 Dec. 2011. Web. 19 Dec. 2011. <http://www.nytimes.com/2006/05/21/magazine/

        21bejing.html?_r=1>.



McCabe, Aileen. "CHINA'S LUCKY DATE." Canada.com. Postmedia Network Inc., 8 Aug. 2008. Web. 19 Dec. 2011.

        <http://www.canada.com/topics/news/story.html?id=01040f4b-7c78-42f2-91e4-2f5ba3cc6c9e>.



"'One World One Dream'" The Official Website of the Beijing 2008 Olympic Games. The Beijing Organizing Committee

        for the Games of the XXIX Olympiad. Web. 19 Dec. 2011. <http://en.beijing2008.cn/spirit/beijing2008/

        graphic/n214068253.shtml>.
Chazal Aurélie                Major : Eco                            Université Blaise Pascal

PRLog. "Opening Ceremony of Beijing Olympic Games Tells the Facts of Chinese Culture | PRLog." Free Press

        Release Distribution Service - PRLog. 12 Aug. 2008. Web. 19 Dec. 2011. <http://www.prlog.org/10103541-

        opening-ceremony-of-beijing-olympic-games-tells-the-facts-of-chinese-culture.html>.



Rabinovitch, Simon. "Beijing Games to Be Costliest, but No Debt Legacy | Reuters." Business & Financial News,

        Breaking US & International News | Reuters.com. Thomson Reuters, 05 Aug. 2008. Web. 19 Dec. 2011.

        <http://www.reuters.com/article/2008/08/05/us-olympics-cost-idUSPEK25823820080805>.



"Volkswagen Claims ‘Green’ Medal at 2008 Olympic Games." AUSmotive.com. 2 Aug. 2008. Web. 20 Dec. 2011.

        <http://www.ausmotive.com/2008/08/02/volkswagen-claims-green-medal-at-2008-olympic-games-in-

        beijing.html>.

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Olympics

  • 1. Chazal Aurélie Major : Eco Université Blaise Pascal Beijing Olympics : A modern country built on strong traditional values The 2008 Olympics held in Beijing are often considered to be the event showing to the World the power of modern China. But it was also a really good medium for the country to introduce its traditional culture as the event was broadcasted worldwide. I chose this topic because I was not studying Chinese yet when the Olympics took place and they therefore represent my first real glance at Chinese Culture. I remember following the event on TV and being really impressed by the the organisation as well as all the efforts made by China to giver a good image of the country. After studying Chinese and living for a few month in China I find it really interesting to talk about the Olympics as they represent at the same time Chinese proudness about their country traditional culture and modernity and fast development. It is also a really good way to learn more about Chinese symbols as everything from the date of the event to the logo have a meaning for Chinese people. First of all, the year of the Olympics was a happy coincidence as the number 8 is the luckiest number in China as it sounds like growth with prosperity. The opening ceremony began at 8:08:08 pm on the 8th of August, but at the same time thousands of couples were also getting married both because of the number 8 and the fact that the first Olympics held in China were a once in a lifetime event celebrating the greatness of the country. The time was perfect but the opening ceremony also had to live up to the expectations. The preparations were hold secretly and the famous Chinese film director, Zhang Yimou. The show offered during the ceremony mixed traditional Chinese culture and high tech. The ceremony began with Confucius saying : "Friends have come from afar, how happy we are." and ancient percussion instruments performers called the Fous. Zhang Yimou explained he wanted to build the show around Chinese history but also wanted to keep it simple so
  • 2. Chazal Aurélie Major : Eco Université Blaise Pascal that people from all over the world could get the message. China clearly showed its will to welcome foreigners and make them discover Chinese culture. The idea of harmony was also conveyed throughout the ceremony by the appearance of the ancient Chinese character 和. Harmony is really important to Chinese people and find its root on Confucius idea of humanism. The slogan of the Olympics : «One world, one dream» also refers to a united and harmonious world. The concept behind the slogan stick to the value of the Olympic games which are supposed to be a moment of sharing and competing fairly between all the countries in the World, putting all wars and tensions aside. «One world, one dream» also reflects the three concepts adopted for the Beijing Olympics : «Green Olympics, High Tech Olympics and Peolple’s Olympics». China here shows its will to develop and still respect the environment even there is still a lot of work to do in that matter. The Olympics were a way to show the World that progress are being made by the government towards the protection of the environment, by using green cars and developing environmental friendly installations for the Olympic village. Those efforts for a greener China reminds us that Chinese people have always had a strong connection with nature as we can see with the Feng shui concept still followed by the population in their daily life. The goal of developing Green Olympics was to show the World the efforts made but also to raise the population awareness towards this matter. We also find representation of Nature in the mascots of the Olympics or the «Fuwa» which are full of ancient Chinese symbols following Chinese tradition to spread good wishes throughout symbols. Each mascot represent a natural element, an animal, an Olympic ring and together they symbolise unity and harmony. They each have a name formed by riming two syllables names : Beibei, Jingjing, Huanhuan, Yingying and Nini, if we take the first syllable of each name we have the sentence : «Beijing huan ying ni» which means «Beijing welcomes you» in Chinese.
  • 3. Chazal Aurélie Major : Eco Université Blaise Pascal Blue Olympic ring Black Olympic ring Yellow Olympic ring Green Olympic ring Red Olympic ring Water Forest Earth Sky Fire Fish Panda Antelope Swallow Olympic flame Prosperity Happiness Health, Strengh Good-luck Passion Protection of nature Tibet Olympic spirit In the way they are designed all the mascots also refers to traditional Chinese culture : the water waves on Beibei are taken from ancient chinese paintings, the lotus on Jingjing comes from porcelain of the Song Dynasty, the fire of Huanhuan are drawn from Dunhuang murals, decorations on Yingying head come from Tibet and western China in general and finally the design of Nini reminds us of traditional kite designs. They are full of symbols and meaning referring to Chinese culture but their friendly faces and simple graphics representation can also be easily interpreted by foreigners as welcoming creatures representing unity. All the Olympics were about welcoming «friends from foreign countries» and let them have a good image of China. I have covered the main displays of traditional culture and I am now going to talk about the modernity of these Olympics. The whole world was mesmerised by the perfection of the opening ceremony but also by the modernity of the Olympic sites. The «bird’s nest» is know to be one of most remarkable piece of architecture and represents the craving for originality in architecture that we can find all over Beijing and every big city in China. The fast building of the Olympics infrastructure also shows the always moving landscape in Chinese city. Moreover for most of the World it represented the rising power of China displaying its wealth and modernity. I remember having conversations in France about how China was going to be the next World leader.
  • 4. Chazal Aurélie Major : Eco Université Blaise Pascal The main feeling after the Olympics was that everyone remained really impressed by Chinese performance both in welcoming people and shining on the tracks by wining the most gold medals. The Beijing Olympics were the most widely broadcasted of all time and attracted the most viewers. It was a perfect occasion for the rising power that is China to show the World the greatness of the country. The Olympics also painted Chinese people really proud about their culture, happy to welcome foreigners and present them with their culture. Even if their were boycotts and critics among western countries concerning Chinese position towards human rights, the Olympics will be reminded as mind-blowing and perfectly organised. Also the messages of unity and harmony conveyed during the Games helped bringing nations together in a friendly atmosphere. The 2008 Olympics will always be remembered as a perfect display of China as e rising powerful country with a rich history and represent a friendly invite to the world to come discover China as the open arms of the red 京 (capital city) logo represent.
  • 5. Chazal Aurélie Major : Eco Université Blaise Pascal References : "Backgrounder: Cultural Icons in Beijing Olympics Opening Ceremony_English_Xinhua." 欢迎访问新华网. Ed. Xinhuanet. Xinhua News Agency, 8 Aug. 2008. Web. 20 Dec. 2011. <http://news.xinhuanet.com/english/ 2008-08/08/content_9053273.htm>. "Essential Knowledge of Beijing Olympic Games, Symbol, China." China Travel, China Travel Agency W/ Tour Packages, 24/7 Service. TravelChinaGuide.com. Web. 19 Dec. 2011. <http://www.travelchinaguide.com/ beijing-olympic/knowledge.htm>. Fixmer, Andy. "Beijing Olympics Attracted Most Viewers, Nielsen Says." Bloomberg - Business & Financial News, Breaking News Headlines. BLOOMBERG L.P, 5 Sept. 2008. Web. 19 Dec. 2011. <http:// www.bloomberg.com/apps/news?pid=conewsstory>. "JO 2008: La Culture Chinoise à L'honneur_french.china.org.cn." Centre D'Informations Internet De Chine. China Internet Information Center. Web. 19 Dec. 2011. <http://french.china.org.cn/archives/JO2008/cc/ node_7049427.htm>. "Le monde entier connaît mieux la culture chinoise à travers les Jeux Olympiques." Le Quotidien Du Peuple En Ligne. 17 June 2008. Web. 19 Dec. 2011. <http://french.peopledaily.com.cn/Horizon/6431883.html>. Lubow, Arthur. "The China Syndrome." The New York Times - Breaking News, World News & Multimedia. The New York Times Company, 19 Dec. 2011. Web. 19 Dec. 2011. <http://www.nytimes.com/2006/05/21/magazine/ 21bejing.html?_r=1>. McCabe, Aileen. "CHINA'S LUCKY DATE." Canada.com. Postmedia Network Inc., 8 Aug. 2008. Web. 19 Dec. 2011. <http://www.canada.com/topics/news/story.html?id=01040f4b-7c78-42f2-91e4-2f5ba3cc6c9e>. "'One World One Dream'" The Official Website of the Beijing 2008 Olympic Games. The Beijing Organizing Committee for the Games of the XXIX Olympiad. Web. 19 Dec. 2011. <http://en.beijing2008.cn/spirit/beijing2008/ graphic/n214068253.shtml>.
  • 6. Chazal Aurélie Major : Eco Université Blaise Pascal PRLog. "Opening Ceremony of Beijing Olympic Games Tells the Facts of Chinese Culture | PRLog." Free Press Release Distribution Service - PRLog. 12 Aug. 2008. Web. 19 Dec. 2011. <http://www.prlog.org/10103541- opening-ceremony-of-beijing-olympic-games-tells-the-facts-of-chinese-culture.html>. Rabinovitch, Simon. "Beijing Games to Be Costliest, but No Debt Legacy | Reuters." Business & Financial News, Breaking US & International News | Reuters.com. Thomson Reuters, 05 Aug. 2008. Web. 19 Dec. 2011. <http://www.reuters.com/article/2008/08/05/us-olympics-cost-idUSPEK25823820080805>. "Volkswagen Claims ‘Green’ Medal at 2008 Olympic Games." AUSmotive.com. 2 Aug. 2008. Web. 20 Dec. 2011. <http://www.ausmotive.com/2008/08/02/volkswagen-claims-green-medal-at-2008-olympic-games-in- beijing.html>.