Frost & Sullivan identifies the NS-Business Card offering to be amongst the key Mobility Integrators present in the market today. It is an exquisite example of how an transport operator has positioned themselves as an Mobility Integrator. And it is also considered as one of the benchmarks in the industry today. Powered by humanis.nl

1. Future of Mobility—New Market Entrants in
Mobility—
Mobility Integration
Transport Operators, OEMs, Fleet Companies, and IT Organisations
Aggressively Competing to Become Mobility Integrators
Martyn Briggs, Yeswant Abhimanyu,
Program Manager, Mobility Research Associate
Automotive & Transportation Automotive & Transportation
17th January 2013
© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

2. Today’s Presenter
Martyn Briggs, Program Manager – Mobility
Frost & Sullivan
Experienced Automotive & Transportation consultant and Project Manager, working
with clients to implement growth strategies. My current working focus is related to
Mobility networks and associated Mega Trends, considering the role of technology
and forecasting new market opportunities.
Specialties: Urban Mobility, Smarter Transport, Intelligent Transport Services,
Transport Economics
Particular expertise in: Transport Policy, Transport Planning, Behavioural Change
and Transport Economic Appraisal
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3. Today’s Presenter
Yeswant Abhimanyu, Research Associate
Frost & Sullivan
An Automotive Research and Consulting Professional with a keen interest in
exploring next generation disruptive business models and market roadmaps, and to
engage in knowledge sharing with visionary thinkers and thought leaders of the world.
Authored studies with core competences in:
• Automotive Powertrain
• Vehicle Fleet & Leasing
• Eco-Innovation, Mega Trends
• Future of Mobility (Mobility Integration, Multi-Modality)
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4. Focus Points — Agenda for Today’s Presentation
• Mega Trends Influencing Rise of Mobility Integration
• Mobility Integrators—Definition and Key Findings
• Mobility Integrators—Ecosystem
• Types of Mobility Integrators
• Mobility Integrators and Existing Product Portfolio
• Mobility Integrators—Customer Types
• Case Examples
• Key Conclusions and Future Outlook
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5. Poll Question
What do you think is the one big impact
Mobility Integrators will have on Personal
Mobility of the future ?
A.Flexibility—time and cost savings
B.One-stop-shop solution
C.Sustainable and responsible travel
D.Single ticket travel
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
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6. Occasion for the Analyst Briefing
• Urgency: With an increasing number of smart cities emerging in Europe and North America by 2025,
new Mega Trends like urbanisation, connectivity and convergence, smartphone apps and the
technology boom are expected to drive the rise of interconnected mobility, leading to the creation of a
new class of market players called 'mobility integrators'.
• Noteworthiness: The mobility of the future will be flexible and integrated and will offer on-demand
services to serve customer demand. Car/bike/ride sharing coupled with advancements in high speed
rail, micro-mobility and the emergence of mega corridors are offering customers the ability to move
more conveniently, comfortably, cost-effectively and quickly.
• How will this affect participants: Aided by new business models like car sharing and challenges in
terms of increased cost of vehicle ownership (parking charges, servicing and maintenance, congestion
charges, etc.), a new economic landscape provides stakeholders with an array of opportunities to
exploit, in the quest towards integrated mobility. Participants will benefit, as this briefing will introduce
them to the opportunities that are present in the market today.
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7. Mega Trends Influencing Rise of Mobility Integration
Global Mega Trends are changing the way humans live, move, and co-exist. Dependency on technology and
need for operational ease and comfort are amongst key reasons for the evolution of new business models.
Urbanization New Micro Mobility
Smart and Products
Sustainable
Cities
Car Sharing/Car Geo-Socialization
Pooling And Social Media
New Business Models
E-Mobility (Value for Many)
Sustainable Public
Transportation Power to the Middle
and BRT Class and Gen Y
Integrated Mobility
Solutions
Connected and High Speed Rail
Wireless Planet
Photo Credits: Dreamstime and Commons. Source: Frost & Sullivan Analysis
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8. Mobility Integrators—New Market Player
Travel today is more than just station to station; it is about door-to-door connectivity, thus giving rise to new
market players offering integrated various modes to travel.
Mobility Integrators Market: Future Approach towards Mobility Integration, Europe, 2011–2020
Intercity
Intercity
Train 2020
Suburbs
Travel Distance
Intercity Bus
Private Cars
Shared Mobility
City CAR
OWNERSHIP
Shared Mobility
Public
Micro-mobility Transportation
Destination
Travel Distance
• Door-to-door integrated, multi-mobility a reality in future
• Market will see new players in market termed 'mobility integrators‘
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
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9. Mobility Integrators—Definition
Mobility is about seamless travel using all of the various modes of transportation available rather than
relying solely on one transportation mode.
'Mobility integrator is an entity or a combination of entities in the value chain which
provides the right combination of various modes of transportation to offer an
integrated, multi-modal door-to-door mobility solution using a mobility platform by
leveraging technological expertise, operational excellence, infrastructural
advancements and innovative business propositions.'
Key Elements—Customer Perspective Urging Mobility Integration
Multiple Mobility
Time and CUSTOMER PERSPECTIVE URGING MOBILITY INTEGRATION
modes Integrated Technology Platform for
Cost of Journey Integration Real-time
Saving Transport dynamics
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
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10. Mobility Integrators—Ecosystem
Cross interoperability and co-operation between the different entities in the ecosystem to be the crux that
makes or breaks future of mobility integration
Mobility Integrators Market: Ecosystem, Europe, 2011
Key Responsibility:
Providing the
Key Responsibility: Public transport technology and
Providing mobility operators, carsharing, technical support
from Point A to B bike sharing, parking required to realise
operators, rentals, and new innovations
leasing
Key Responsibility:
Providing mobility • OEMS * • Technology
vehicles (cars, trams, • Supplier providers
MI
EVs, and so on) • Transport
companies * * • IT support
Key Responsibility:
Providing
* infrastructure for
mobility
• Infrastructure
Government laws, providers *Cross interoperability and co-
regulations, incentives, • Payments providers operation, for example,
promotion, support, and • Charging stations between OEM and technology
subsidies to the • Mobile infrastructure providers converging on
different entities
infotainment
Source: Frost & Sullivan analysis.
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11. Mobility Integrators—Stakeholders making it possible
Stakeholders in an ever expanding integrated value chain taking the role of mobility integrators in the quest
for totally integrated multi-modal door-to-door connected travel.
Mobility Integrators Market: Mobility Integrators, Europe, 2011
With
Public advancements in
Transport technology and
Telecom continuous
Operators innovation, new
New Bus Rail
Opportunities Connexxions opportunities are
LBS and Vodafone, NS, DB Bahn believed to evolve
Telematics T-Mobile, O2, Taxi
into new MI
Orange Shared Mobility Bike/Car Pooling Parking
OnStar, ATX, participants in an
Velib, ZipCar, Operators expanding
Charging Greenwheels, integrated value
Point Payment DriveNow, Parkeon, Navx, chain.
Engine Car2Go QPark, Vinci
ChargePoint,
Park-o-charge Online Mobility
PayPal, AMEX, Booking Agency/
Visa, MI Journey Planners
New
Opportunities
Mobile MasterCard Long Distance Mobility
Current EV
Apps Expedia, makemytrip, STA,
OEMs Car Rental
App Store, Travelocity
AppWorld, PSA, Renault, and Fleet
Short Distance Urban Mobility
Google Play, Daimler, Company Infrastructure
Tech Solutions Oyster,
ovi Store SMART, BMW and Transport
ALD, Hertz, Provider—IT OV-Chip Card,
Companies
Alphabet, Bosch, Continental AG, Leap Card
Veolia Transdev,
New Athlon Amadeus, Nokia, IBM, NXP Siemens
Opportunities Technology
(office space Advancements
rental and so Mobile 2.0,
on) Web 2.0
Ever Expanding Integrated Value Chain
Source: Frost & Sullivan analysis.
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12. Mobility Integrators and Existing Product Portfolio
NS Business card is the only full-fledged MI, while Mobility Mixx uses the same platform to extend its
offering; it will be easier for the transport companies to become the Mobility Integrators.
Mobility Integrators Market: Snapshot of Mobility Offerings by Mobility Integrators, Europe, 2011
Long-
Parking Service
Car Leasing and Carsharing Public Transport Distance Others
Management Platforms
Travel
Others Infra-
Car Car Refuel/ Apps, Journey
Bike (Hotels, struc-
Carsharing Leasing Rentals Scooter Bike Car Tele- Planners,
Company Name (Traditional) (Long- (Short-
(Cycle)
Renting
Intra-city Inter-city Taxi
Sheds Parking
Trains Flight
confer-
accesso ture and
Scheduling,
Renting -ries and Charg-
term) term) encing Re-routing
so on) ing
Operators
Transport
NS Business
Card
Connexxion
µ by Peugeot
Companies
Multicity by
Car
Citroën
BMW/
Daimler
MobilityMixx
Leasing Companies
(LeasePlan)
ALD
Alphabet
Athlon
Arval
Transport
Company
Siemens
Veolia-
Transdev
Source: Frost & Sullivan analysis.
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13. Type of Mobility Integrators
A mobility integrator’s function varies depending on what it offers and how it wants to position itself in the
market in line with market demands and the group vision.
Mobility Integrators Market: Types of Mobility Integrators, Europe, 2011 and 2020
Mobility Mobility Mobility
Integrator Aggregator Player
(MI) (MA) (MP)
• MI is an entity which • MA is an entity • MP is a member in
enables the existence which offers a the value chain who
of mobility selection of enables or owns
mobility services approximately 50
programmes through its
as core business percent of the
current offering either as stand- different modes of
alone providers or transport offered
through
partnerships • Offers a selection of
3 or 4 mobility
solutions
Note: Figures used only for representation purposes. Image Source: railteam.co.uk, Peugeot Mu, and Alphabet.com. Source: Frost & Sullivan analysis.
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14. Mobility Integrators—Snapshot of Existing Mobility Integrators Examples
The future focus is moving towards integrated mobility with a number of mobility concepts and disruptive business
models.
Mobility Aggregators/Players
• Oyster Card
Mobility Trend
• Numerous carsharing programs
• Barclays bike sharing programs Mobility Aggregators/Players
• cOPENhagen Card
Mobility Integrators • Excellent bicycle infrastructure
• Mobility Mixx with specific lanes; a number of
• NS Business Card bicycle sharing programs
Mobility Trend
• Integrated mobility trend evident
with the introduction of mobility
budgets
Mobility Aggregators/Players
• DB Bahn—Touch & Travel System
Mobility Aggregators/Players
• RMV Transport Card
• NaviGo, Orange Card, Peugeot
Mobility Trend
Mu, Citroen Multicity
• Mobility trend: Towards multi-
Mobility Trend
modal integration and
• Mobility integration activities by
encouragement of carsharing
Veolia-Transdev such as Urban
Pulse and City Way; close
working with IBM for integrated
real-time mobility.
• EV carsharing programs
Mobility Aggregators/Players
Mobility Aggregators/Players • ATM Itinero
• New Transit Card
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
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15. Mobility Integrators—Customer Types
Customers for mobility integration range from everyday general public to cities and countries looking to
rebrand their positions.
Mobility Integrators Market: Customer Types, Europe, 2011
Mobility Industry
Business
B2B Transport/Infrastructure
Companies
Other Company Clients
Mobility
Another MI
Integration
Customer
Types
Smarter and Sustainable
Cities
City as a
Customer
General Public
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
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16. NS Business Card—Mobility Service Offerings
Currently, approximately 5 percent of business travelers use the train, while 95 percent use other modes of
transportation, mainly cars, thereby opening up a number of avenues for NS to innovate.
Mobility Integrators Market: NS—Mobility Service Offerings, The Netherlands, 2011
Integrated door-to-door mobility solution featuring
Business Market
post-usage invoices for business users
Retail Market
Pre-paid—Pay as you go Model NS Hi Speed
Lounge and Train and
Postillion Hotel Fyra
Discounts Transport
Trip OV Chip Greenwheels
Taxis Trains
Planner Card Car Rental
Taxi, OV-
Fiets, and Additional
Car Services
Rentals (Q-Park, Bike
Sheds)
Public
Car Service Bike Transportation
OV-Fiets
Park Stations Sheds (Bus, Tram, Metro)
• The transit payment system that the NS Business Card employed on a national level, focuses on flexible
post-paid payments rather than on a pre-paid system.
Note: Figures used only for representation purposes. Image Source: www.ns.nl and railteam.co.uk. Source: NS and Frost & Sullivan analysis.
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17. Daimler—Mobility Services, Moovel
At the Heart of Moovel are intelligent mobility linkages with better use of available resources.
Integrated Platform and Direct Bus and Rail
Comparison • The different available bus and
• Direct comparison of different rail connections are shown
mobility modes based on
user selection
Ride Sharing and Taxi Cabs
• Search for available ride-
sharing possibilities for a
specific route.
• A taxi can be ordered using the
Future of Mobility
app.
• Expansion opportunities for
Car2gether and Car2go
Decisions-making enabler
• Prices, quickest time, and
comfort levels
Note: Images used only for representation purposes. Image Source: Daimler.com. Source: Daimler.com and Frost & Sullivan analysis.
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18. Mobility Integrators—Key Conclusions and Future Outlook
The future of integrated technology is connected, with networked products and services with technology
advancements acting as the key enabler.
Real-time data sharing
1 • Opening up of – key enabler that will make or break mobility integration.
• Real-time data sharing and integration – shared costs and risks among – the way forward.
City versus country-wide MI
• Infrastructure capabilities – governments and investments
2 • Future smart and Mega Cities are expected to be attractive MI customers
• Country-wide integration – co-existence of competitors in view of a unified goal.
Future business models
• Developing business models – p2p carsharing, renting personal parking spaces, and ride-sharing
3 • Personal transport merging with public transport and utilizing wasted travel capacity.
• Mobility budget handling –(TCO TCM).
Technology advancements
• Web sites and smartphone apps
4 • NFC is a futuristic potential technology – payments, check-in/outs, security, safety, and telematics.
• E-ticketing – with virtual tickets allowing for seamless customer-controlled travel.
Source: Frost & Sullivan analysis.
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19. Table of Content of Frost & Sullivan’s M8BF–18 Study
Future of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration
Section Slide Numbers
Executive Summary 4
Research Scope, Objectives, Methodology and Background 25
Mobility Integrators—Mega Trends and Influencing factors 31
Mobility Integrators—Overview 49
Mobility Integrators—Definition and Ecosystem 67
Mobility Integrators—Customer Types 75
Mobility Integrators—Technology Solutions 92
Mobility Budget 98
Mobility Integrators—Case Studies and Examples 105
Mobility Integrators—Potential Cities 177
Conclusions and Future Outlook—The Last Word 183
Appendix 188
Source: Frost & Sullivan analysis.
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23. For Additional Information
Katja Feick Yeswant Abhimanyu
Corporate Communications Research Associate
Automotive & Transportation Automotive & Transportation
+49 (0) 69 7703343 (0091) 44 6681 4163
katja.feick@frost.com Yeswanta@frost.com
Martyn Briggs Cyril Cromier
Program Manager – Mobility VP Sales
Automotive & Transportation Automotive & Transportation
0044 (0)207 915 7830 +33 1 4281 2244
Martyn.briggs@frost.com Cyril.cromier@frost.com
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