mhealth is predicted to grow rapidly, given the proliferation of smartphones and tablets

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Trends in mHealth
Adoption, Revenue Growth
Dr. Augustine Fou
August 22, 2013
@acfou

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Source: PWC via BI Intelligence, August 2013
Medical Data Tracking

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Fitness/Wellness Tracking
Source: BI Intelligence, August 2013

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Beyond Smartphones
Source: BI Intelligence, August 2013

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Source: BI Intelligence, August 2013
Just the Beginning

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Mobile Health Revenues
Source: BI Intelligence, August 2013

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Patients Take Control
Source: BI Intelligence, August 2013
Estimates vary, but around 85% of apps are designed
for primary use by the consumer or the patient. These
perform a wide range of functions from simple to
complex but may be broadly categorized as follows:
• Physical Fitness And Personal Health.
• Self-Measurement.
• Health Information Management.
• Self-Testing – Physical Specimen.
• Self-Testing – Sensors.

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Physicians Streamline
Source: BI Intelligence, August 2013
There are also apps aimed at helping doctors in terms of
their own tasks, apart from their interactions with
patients. These may be broadly categorized as:
• Equipment Supplementation And Replacement: Smartphones and tablets either with
built-in features or that are connected to auxiliary equipment to supplement or replace
clinical equipment. An example is Mobisante’s smartphone- and tablet-enabled
ultrasound.
• Equipment-Augmented: When smartphones or tablets enhance existing medical
device categories. An example is Welch Allyn’s iExaminer, which connects an
ophthalmoscope to an iPhone to make use of its high-resolution display and camera
capabilities.
• Professional Information Management: Mobile apps aid professionals in diagnoses
and care. An example is ePocrates, an app for identifying drug doses and interactions.
• Administrative: Apps that streamline workplace administrative processes, such as
records-keeping or billing.

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Regulatory Considerations
Source: BI Intelligence, August 2013
• In 2011, the Food And Drug Administration issued draft
guidance on mobile apps, indicating that it intended to
regulate apps under its definition of a regulated device.
• Per the guidance, this includes apps that function as extensions
of existing medical devices, as well as apps that emulate the
functions of those devices.
• In that time, the FDA has reviewed and approved apps,
including Mobisante (ultrasound) and iExaminer (the
ophthalmoscope that can accommodate an iPhone).
• According to Wired, the FDA has been generally positive and
seems to support all the mobile health innovation taking place.

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Dr. Augustine Fou – Digital Consigliere
“I advise pharma, med-device, and
healthcare clients on using digital
insights to drive innovation and
create sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou

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