Updated deck

1. Bot-Free
Traffic Origination
Super-Networks
December 2017
Augustine Fou, PhD.
acfou [at] mktsci.com
212. 203 .7239

2. December 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“Page redirects are a well-known blackhat
technique to disguise the real origins of traffic.
Now page redirects are observed to be creating,
originating traffic out of thin air, fully laundered.
This form of fake traffic is undetectable by fraud
detection tech because no bots are required.”

3. December 2017 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Big redirect traffic sellers …
How much does it cost?How much is available?

4. December 2017 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
How-To Guides from 2011-2017
a.k.a. “zero-click” “pop-under” “forced-view” “auto-nav”
“pop-under and redirect traffic is well known in porn; what’s
proven in porn is now used mainstream to make ad revenue.”

5. December 2017 / Page 4marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Sites buy traffic, sell ad inventory
Ads sold throughBuy traffic for
$1.70 CPM
Sell ads for
$5 - $10 CPMs
Marketers duped
Source: SimilarWeb
Source: SimilarWeb
REMOVED

6. December 2017 / Page 5marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Observed example – dingit.tv
Source: SimilarWeb
purchased traffic
Pages with redir JS
dingit.tv
fake sites
ORIGINATING
traffic
Pages with redir JS
Carried ads for …

7. December 2017 / Page 6marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Family of fake “highlight” sites
Same traffic, same shape, same pages/visit, same bounce
dotahighlight.net sc2spotlight.com
starcrafthighlights.com hotsspotlights.com csspotlights.com
hotsspotlight.com hotshighlight.com csplayback.com
sc2highlight.org
Source: SimilarWeb

8. December 2017 / Page 7marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Audience overlap is abnormal
The audience overlap (same users going to all these
sites) among the “highlight” sites appear abnormally
high.
This is consistent with botnets and redirect networks.
Source: Alexa

9. December 2017 / Page 8marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Fake site – pipeschannels.com
Redirects to
Google.com
when visited
Large volumes
Source: SimilarWeb

10. December 2017 / Page 9marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Non-existent site, 100% redirects
adware/malware
(redirect virus)
No pages,
100% redirects

11. December 2017 / Page 10marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Previously exposed fraud

12. December 2017 / Page 11marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Screenrush generating fake traffic
Gets traffic from Sends traffic to
screenrush.io
Source: SimilarWeb
https://www.buzzfeed.com/craigsilverman/remember-tom

13. December 2017 / Page 12marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Family of fake “arcade” sites
Same traffic, same shape, same pages/visit, same bounce
arcadetsunami.com antarcade.com airarcade.com arcadewow.com
arcadefancy.com arcadecore.com arcadeamazing.com arcadeearth.com
arcadesync.com arcadebreak.com
Source: SimilarWeb
Source: Alexa

14. December 2017 / Page 13marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Audience overlap is abnormal
The audience overlap among
the “arcade” sites also show
abnormal overlap or clustering.
Source: Alexa

15. December 2017 / Page 14marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“grand daddy” of ad fraud - Blinkx
Gets traffic from same “arcade, redirect, games” families
REFERENCE:
http://www.benedelman.org/news/012814-1.html
Source: SimilarWeb

16. December 2017 / Page 15marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Mobile apps also load ads w/o bots
May 26 Forbes “Judy Malware”
• 40 bad apps to load ads
• 36 million fake devices to load
bad apps
• e.g. 30 ads per device /minute
• 30 ads per minute = 1 billion
fraud impressions per minute
June 1 Checkpoint “Fireball”
• 250 million infected computers
• primary use = traffic for ad
fraud
• 4 ads /pageview (2s load time)
• fraudulent impressions at the
rate of 30 billion per minute

17. December 2017 / Page 16marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Redirect traffic origination
observed in the wild

18. December 2017 / Page 17marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Not human traffic from redirects
redirect network
starting to send traffic
monitored website

19. December 2017 / Page 18marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Top 4 Referrers – same exact pattern

20. December 2017 / Page 19marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Sample of auto-redirects - NSFW
https://higheurest.com/afu.php?zoneid=1407888&var=340505
http://pebadu.com/afu.php?zoneid=1346827&var=1366409
http://moradu.com/afu.php?zoneid=1000394&var=622903
http://newstarads.com/afu.php?zoneid=1407888&var=1328435
http://bestadbid.com/afu.php?zoneid=1407888&var=1409806
http://wonderlandads.com/afu.php?zoneid=1376718&var=881673
http://vebadu.com/afu.php?zoneid=1130319&var=1431813
http://jebadu.com/afu.php?zoneid=1352060&var=1175344
http://yoredi.com/afu.php?zoneid=1428558&var=1428506
NSFW
NSFW
NSFW
(also leads
to porn and
malware)
NSFW
NSFW
NSFW
http://fedsit.com/afu.php?zoneid=1208001&var=1220218
http://deloton.com/afu.php?zoneid=1365143&var=1241630
http://pipeschannels.com/afu.php?zoneid=1365143&var=471151

21. December 2017 / Page 20marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Example fake site - fedsit.com
Source: SimilarWeb

22. December 2017 / Page 21marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Non-existent site – fedsit.com

23. December 2017 / Page 22marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Gets traffic from other fake sources
100% from
Unknown, fake,
Porn/Adult
Source: SimilarWeb

24. December 2017 / Page 23marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Even larger traffic
origination super-networks

25. December 2017 / Page 24marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Less than 6 mo old; huge volumes
Source: SimilarWeb

26. December 2017 / Page 25marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Fake sites feeding traffic to others
Source: SimilarWeb
Source: SimilarWeb

27. December 2017 / Page 26marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site – exosrv.com
Source: SimilarWeb

28. December 2017 / Page 27marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site – cpm10.com
Source: SimilarWeb

29. December 2017 / Page 28marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site - redirect2719.ws
Source: SimilarWeb

30. December 2017 / Page 29marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site - 20a840a14a0ef7d6.com
Source: SimilarWeb

31. December 2017 / Page 30marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Countless more fake sites/apps
1221e236c3f8703.com
62b70ac32d4614b.com
a6f845e6c37b2833148.com
da60995df247712.com
d869381a42af33b.com
a1b1ea8f418ca02ad4e.com
1de10ecf04779.com
2c0dad36bdb9eb859f0.com
a6be07586bc4a7.com
fe95a992e6afb.com
42eed1a0d9c129.com
da6fda11b2b0ba.com
afa9bdfa63bf7.com
739c49a8c68917.com
baa2e174884c9c0460e.com
d602196786e42d.com
153105c2f9564.com
8761f9f83613.com
20a840a14a0ef7d6.com
31a5610ce3a8a2.com
5726303d87522d05.com
3ac901bf5793b0fccff.com
b014381c95cb.com
2137dc12f9d8.com
06f09b1008ae993a5a.com
fbfd396918c60838.com
97ff623306ff4c26996.com
b1f6fe5e3f0c3c8ba6.com
23205523023daea6.com
6068a17eed25.com
b1fe8a95ae27823.com
f4906b7c15ba.com
eac0823ca94e3c07.com
1f7de8569ea97f0614.com
21c9a53484951.com
24ad89fc2690ed9369.com
efd3b86a5fbddda.com
34c2f22e9503ace.com
0926a687679d337e9d.com
6a40194bef976cc.com
33ae985c0ea917.com
02aa19117f396e9.com
f8260adbf8558d6.com
9376ec23d50b1.com
pushedwebnews.com
a0675c1160de6c6.com
0f461325bf56c3e1b9.com
850a54dbd2398a2.com
com.dxnxbgj.mkridqxviiqaogw
com.obugniljhe.fptvznqwhmcjm
com.bpo.ksuhpsdkgvbtlsw
com.rlcznwgouw.vvtexstbfttngc
com.kasbgf.sbzwtgpcbjexi
com.bprlgbl.vbze
com.zka.lzhsoueilo
com.alxsavx.mizzucnlb
com.jxknvk.lrwfdfirdzpsw
com.tvwvqbt.wbshaguqy
com.iwnxtpahcu.leyuehdwdbb
com.okf.rhvemtykfibzpxj
com.obpmirzste.ldsjpv
com.zmm.shmxvjxnsagndui
com.nqzwr.leusrmpmsq
com.rced.zcdsglptpdlwpu
com.kerms.ehlsgnc
com.cmia.iabhheltm
com.skggynmtx.tyyjnwpefvqtll
com.kgdtltnuv.hayvfhob
com.ztzsiqg.dyojlxdscxws
com.xlwuqe.ddrdhsuosbn
com.rkrhmzee.wjcoznxu
com.ebhzb.hbzvomzpcctovj
Fake sites Fake sites Fake apps

32. December 2017 / Page 31marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Examples of big
advertisers being defrauded

33. December 2017 / Page 32marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
healthyway.com - big advertisers
Ads sold through
Source: SimilarWeb

34. December 2017 / Page 33marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
healthyway.com IS suspicious
323 million daily impressions
= 9.9 billion monthly impressions
7.5 million visits /mo
= 1322 ads/visit
9.2 million pageviews /mo
= 1075 ads/pageview

35. December 2017 / Page 34marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
therichest.com - big advertisers
Ads sold through
REMOVED

36. December 2017 / Page 35marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
therichest.com IS suspicious
308 million daily impressions
= 9.4 billion monthly impressions
17.4 million visits /mo
= 540 ads/visit
9.2 million pageviews /mo
= 159 ads/pageview
REMOVED

37. December 2017 / Page 36marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
What “normal” looks like

38. December 2017 / Page 37marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
cnn.com appears normal – ads/pg
381 million daily impressions
= 11.6 billion monthly impressions
553 million visits /mo
= 21 ads/visit
1.3 billion pageviews /mo
= 9 ads/pageview

39. December 2017 / Page 38marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
weather.com appears normal
318 million daily impressions
= 9.7 billion monthly impressions
262 million visits /mo
= 37 ads/visit
597 million pgviews /mo
= 16 ads/pageview

40. December 2017 / Page 39marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Facilitator Ad Exchange:
Propeller Ads Media

41. December 2017 / Page 40marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
PropellerAds.com
http://www.bloggersideas.com/propeller-ads-review/

42. December 2017 / Page 41marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
fedsit.com
Gets traffic FROM Sends traffic TO
Source: SimilarWeb

43. December 2017 / Page 42marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
pipeschannels.com
Gets traffic FROM Sends traffic TO
Source: SimilarWeb