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Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
July 2013
Social Media
Ad Spend
Augustine Fou- 2 -
Social Media Ad Spend
is 87% desktop 13% mobile
Source: BIA/Kelsey November 2012
Augustine Fou- 3 -
Social Media Ad Spend
is 74% national 26% local
Source: BIA/Kelsey November 2012
Augustine Fou- 4 -
Related Articles
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of S...
Augustine Fou- 5 -
Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve the...
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Social Media Ad Spend Desktop vs Mobile National vs Local by Augustine Fou

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mobile share of social media ad spend is still low but growing rapidly

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Social Media Ad Spend Desktop vs Mobile National vs Local by Augustine Fou

  1. 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou July 2013 Social Media Ad Spend
  2. 2. Augustine Fou- 2 - Social Media Ad Spend is 87% desktop 13% mobile Source: BIA/Kelsey November 2012
  3. 3. Augustine Fou- 3 - Social Media Ad Spend is 74% national 26% local Source: BIA/Kelsey November 2012
  4. 4. Augustine Fou- 4 - Related Articles Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 4 -
  5. 5. Augustine Fou- 5 - Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But simply sticking ads on mobile is not the best or only way. Use the medium based on how the customers use the medium and provide them real value, not more ads.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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