Mobile shoppers use whatever means necessary to find the info they need to inform their own purchase decision.

1. Mobile Shoppers
Surf and Call
Dr. Augustine Fou
October 2013
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Augustine Fou

2. Reasons for Calling
instead of using a website
Source: IPSOS/Google via SearchEngineLand Sep 2013
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Augustine Fou

3. What do they call about?
Source: IPSOS/Google via SearchEngineLand Sep 2013
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Augustine Fou

4. Top Actions For Each Vertical
Source: IPSOS/Google via SearchEngineLand Sep 2013
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Augustine Fou

5. Price Point Triggers
Source: IPSOS/Google via SearchEngineLand Sep 2013
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Augustine Fou

6. Calls During Path to Purchase
Source: IPSOS/Google via SearchEngineLand Sep 2013
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Augustine Fou

7. Dr. Augustine Fou – Digital Consigliere
“Consumers use whatever is most
convenient for them, along the entire
purchase journey. Adverrtisers need to be
in more parts of that „journey‟ rather than
just shouting at them at the starting line.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou