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Checking abnormal referrer traffic in google analytics

Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.

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Checking abnormal referrer traffic in google analytics

  1. 1. December 2020 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Finding Fraud with GA Abnormal Referrers December 2020 Augustine Fou, PhD. acfou [at] mktsci.com
  2. 2. December 2020 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Rolled-up Data is Limited What can you tell from this? Not much. Other than how much.
  3. 3. December 2020 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Averaged Data is Limited What can you tell from this? Not much. Other than how much.
  4. 4. December 2020 / Page 3marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly data yields insights Top 4 referrers, same pattern -- abnormal Operating System Android
  5. 5. December 2020 / Page 4marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly not avail in Acquisition
  6. 6. December 2020 / Page 5marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou How to get Hourly in GA 1. Add Segment 2. Make Segment for each referring source 3. Name it, Save it
  7. 7. December 2020 / Page 6marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou How to get Hourly in GA 1. Go to Audience Overview in GA 2. Select Hourly 3. Add Segment 4. Select and Apply Named Segments
  8. 8. December 2020 / Page 7marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Hourly data yields insights Check for abnormal consistency (faked traffic) Operating System Android
  9. 9. December 2020 / Page 8marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com
  10. 10. December 2020 / Page 9marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Researcher 2013 2014 Published slide decks and posts: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015 2017 20192018

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