Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Alternative view of lifecycle of a media impression terence kawaja

613 Aufrufe

Veröffentlicht am

this is an alternative depiction of the lifecycle of a media impression; it is more accurate because ad blocking should subtract only from the human subset of the population. fraud bots dont use ad blocking - because they want the ad to load.

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Alternative view of lifecycle of a media impression terence kawaja

  1. 1. September 2016 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou ALT: “lifecycle of a media impression” Total Human Users – 115 million Visitors (U.S. Only) U.S. Internet – 285 million Source: eMarketer 2016 estimate Source: Distil Networks 2015 Adblock Users – 45 million Source: PageFair / Adobe 2015 “subtracting adblocking humans, your open exchange programmatic ads are being served to a population that is disproportionally non-human.” Non-Human Traffic (NHT) – 60% HUMAN VISITORS – 40% ads served “fraud sites” “sites w/ questionable practices” “good guys” Websites 3% Invalid traffic (IVT) caught by industry lists 39% Ad blocking humans 71% 29% Source: 59% bots Distil Networks May 2015 Source: 56% bots Incapsula Dec 2014 Source: 56% bots Solve Media Jan 2015

×