3 in 10 consumers say ads interfere with their experience on these social networks; 6 in 10 say they simply ignore the ads.

1. Augustine Fou- 1 -
6 in 10 Ignore Ads
3 in 10 Say Ads Interfere
- 1 -
Source: ACSI July 2013 via MarketingCharts

2. Augustine Fou- 2 -
So What?
“Advertisers relying on these ads on social
networks should re-think their strategy or at least
identify CPM rates where they can still achieve a
positive ROI. Alternatively, certain types of
advertisers should shift more dollars to
performance channels such as search, to capture
demand when consumers express it.”
Augustine Fou- 2 -
- Dr. Augustine Fou

3. Augustine Fou- 3 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on selecting and optimizing
their use of digital channels and tactics in
their marketing mix. We also set up
benchmarks and key metrics to measure to
determine ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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