1. A Short Introduction &
Best Practice
The Power of
Energizers
Marketing Insight & Inspiration

2. Contents
01 What is an Energizer ?
02 Why Do energizers ?
03 Types of Energizers
04 Let's experiment them !
05 Energizer DIY

3. What is an Energizer ?

4. An Energizer is…
Energizer
= energy renewal
+ fun
x creativity

5. Why Do Energizers ?

6. Why Do Energizers
§ "Physicists
understand energy
as the capacity to
do work. Like time,
energy is finite;
but unlike time, it
is renewable."
Tony Schwartz is the chief executive
officer of The Energy Project and
the author, most recently, of “Be
Excellent at Anything.”
CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84
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7. Why Do Energizers
§ 90 minutes – magic number of attention span
during which we can work the more effectively.
• Just as we sleep in cycles of 90 minutes at night,
our cycles of mental alertness are roughly of 90
minutes too.
• In between these cycles, the brain needs breaks!
CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84
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8. So Why Bother with Energizers ?
§ Energizers, across creative workshops, can be great ways to
• BUILD A POSITIVE ATMOSPHERE WITHIN THE
GROUP
• DERIVE CREATIVE ENERGY, IN ORDER TO BETTER
FOCUS
• And in so doing… MAKE MODERATOR'S LIFE
EASIER !!
8CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84

9. Types of Energizers &
When to use them

10. Types of Energizers depend on the type of Energy you want to
infuse through your group
CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84
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Tip – when picking an energizer, ask yourself the question – how do I want people to feel
like when we finish ?
Warm ups & Ice
Breakers
Building Team Spirit
Pairing up / Creating
sub-teams
Refresh Thinking/
Recharge batteries
Discharge Negative
Energy
Group
Synchronisation
Creative PresentationsActive Listening
Kaboom !Keep Calm &…
Focus Mind

11. Focus Mind
The Mystery objects table
Everyone puts a personal object on the table. Cover
the table with a sheet of paper. All to look at table 30
sec. Have people walk around, get a coffee … then
have to write down, in 1 minute, maximum of objects
they remember.
Disciples of the World Rhythm Game
See video ! a challenging game of concentration.
People need to keep the rhythm and sequence of
claps going around the circle
http://www.youtube.com/watch?
v=NBx1JqhaCyg&feature=youtu.be

12. Focus Mind
Word Scramble
Moderator jots seven letters at random onto a sheet
of paper. Groups of five people work together to form
as many words as possible from those seven
random letters. Each word requires a minimum of
three letters. Points are assigned according to the
length of each word, such as 40 points for a seven
letter word, 30 points for words with six letters, and
so on.

13. Develop Active
Listening
Magneto Story or One word at a time
game
All tell a story a sentence at a time, in a circle
The Eye Killer
Participants move around the room, leaving no space
unexplored. Moderator clap hands, everyone freezes and
closes eyes. Moderator touches shoulder of the
designated 'Killer' – the killer has to 'kill someone with a
wink of the eye, and has to 'kill' as many people as
possible without being noticed. The one who guesses
who the killer is tells the moderator and wins.
I am… part of the story
Participants in a circle, one persons steps in the middle
and mimes a person / an object saying what he/she is "I
am… the last ticket for the only Lady Gaga concert
worldwide". Each participant to step in, mime an object or
person matching the story… Adding on and listening to
what has happened
Check my beat
In circle, one participant says 'here's my rhythm now
check my beat' and does a short combination of clap of
hands, snaps, sound etc.
Others repeat the person's rhythm, then second one does
'here's my rhythm now check my beat'… around circle
etc.

14. Group
Synchronisation
'Hep, taxi !'
Have people walk around in the room, all across it,
leaving no space unexplored. When clapping hands,
people have to stop, stomp with right foot, clap their
hand with arm in the air and shout 'hep, taxi!' – we
want to hear 1 and only sound !
The Human Machine
One person starts to make a gesture and a sound,
each participant is a clog of the machine that ends
building a machine chosen by the leader – eg. A
rainbow making machine
Three Legged Race
A classic !
Finger Clap
A leader leads the claps as participants pay careful
attention to the number of fingers shown. – clap with
one finger, 2, none, 5, etc. All must clap in the same
rhythm

15. Group
Synchronisation
Talking in Circles
Before the game, facilitator to tie the ends of a long
piece of string together to form a large circle. All of
the participants begin by standing in a circle with
their eyes closed and holding on to the string with
both hands. The participants should try to hold the
string at roughly the same height, usually waist level.
The facilitator instructs the participants to form the
string into different shapes. The shapes start out
easy, such as triangles or squares, and then
progress to more difficult shapes, such as figure-
eights or hexagons. The participants must keep their
eyes closed the entire time and must communicate
clearly with each other.
Homing pigeons
Create pairs and ask each pair to create a baby bird
cry that will help them find each other
Scatter all participants in the room, as far as
possible. Divide well people
Ask people to close their eyes, then they need to find
the other baby bird only with the sound.

16. Warm Ups &
Ice Breakers
Three truths and a lie
Everyone writes their name, along with four pieces of
information about themselves on a large sheet of paper.
For example, ‘Alfonse likes singing, loves football, has five
wives and loves PRA’. Participants then circulate with their
sheets of paper. They meet in pairs, show their paper to
each other, and try to guess which of the ‘facts’ is a lie.
Personal Secrets
What was your nickname at school and why?
Show us you favourite scar and tell us how you got it.
What is the best piece of advice you have ever been given?
Give example - don’t always follow the rules, take coat off
indoors)
Crossed presentations
Ask each pair to draw their partner’s personality (Variation :
if time, create a mood board that reflects their partner’s
personality).
3 minutes to get to know person next to you – introduce
them to everyone
Thinking Caps
Give people who will attend the meeting advance notice
that everyone needs to wear a hat to the gathering. When
starting, have everyone talk briefly about the hat he is
wearing and how it will help during the meeting. OR stock
up on hats at a costume or Halloween store and let people
select a hat as they enter the meeting room.

17. Warm Ups &
Ice Breakers
BINGO
Can be general or tailored to the client/brand.
Compete to fill a row of four by getting others in the
group to sign one box each that they have done –
fastest to get a row shouts ‘Bingo’ and wins a small
prize. Good for getting everyone up on feet and
interacting.
Patted
A cat
Peeled a
vegetable
Kissed
more than
3 different
people (on
lips)
Been for a
jog
Avoided
Impact of
strikes on
your daily
routine
Ate
chocolate
Worn
sunglasses
in the sun
Contacted
your mum
or dad
Made an
environme
ntally
friendly
gesture
Travelled
somewher
e nice
Watched a
'feel good'
tv series or
movie
Consumed
something
rich in aox
or vitamins
Compleme
nted
someone
on a job
well done
Gave
youself a
beauty
treatment
at home or
at a salon
Played
sport
Felt like
you'd
eaten
healthy &
tasty
meals all
day

18. Pairing Up
Depending on height
Height of best friend (NB avoid ‘partner’
Initial of street name, get into pairs
Come back in next life - If you could come
back as an animal what would it be? Stick on chest, stand
in order of animal size / alphabetically
Calories quiz - Split into 3 x 3s: How many
calories do you think there are in a 5-Finger Kit Kat (304),
a NutriGrain Bar (140) and a Rich Tea biscuit (39). Total =
483
Car registration / house no - Add all digits
on car registration to house no – end up with 1 number
Favourite name - alphabetical order. Split into
pairs
Numbers of drinks consumed today.
Best smell. Imagine walk through your front door -
what is the best smell you could be greeted with? Get in
order, alphabetically
Favourite character on TV – in order
alphabetically…

19. Build Team Spirit
Dance Gig Sharing
In a circle, put some music, one person makes favourite dance
move, all to replicate it, the person calls another one who
creates own gesture, and so on.
Massage
Get up, stand next to each-other, turn right, massage person in
front
Wii tournaments
(or other games you can find at the facility – baby-foot, snooker,
ping-pong…)
Paper Iceberg
A3 sheet is the iceberg, everyone has to stand on it, moderator
to make the iceberg 'melt' by tearing out pieces of paper
gradually…
Paper and straws
Participants split into teams. Each team forms a line and places
a piece of card at the beginning of their line. Each member of
the team has a drinking straw or reed. When the game starts,
the first person has to pick up the piece of card by sucking on
the straw. The card then has to be passed to the next team
member using the same method. If the card drops, it goes back
to the first person and the whole sequence has to start again.
Human knot
Participants stand in a circle and join hands, crossing their own
arms. Keeping their hands joined, they move in any way that
they want, twisting and turning and creating a ‘knot’. They must
then unravel this knot, without letting go of one another’s
hands.

20. Refresh Thinking
Playdough-nary
Like pictionary, but with play-dough !
Mime Play
In teams, pick a theme, and ask teams to mime / no
word / compose still life works of art one by one.
Quickest team to have their idea guessed wins
Wrong Name
All in circle. Choose and object and put in in the
middle. Each participant has to take it and say "this
is…" and invent something totally different than waht
it is, convincing the others into why this new object is
so great / what are its specificities, how it works
etc…
Group Statues
Ask the group to move around the room, loosely
swinging their arms and gently relaxing their heads
and necks. After a short while, shout out a word. The
group must form themselves into statues that
describe the word. For example, the facilitator shouts
“peace”. All the participants have to instantly adopt,
without talking, poses that show what ‘peace’ means
to them.

21. Discharge Negative
Energy
Flip-Chart Alphabet Race
2 teams in column facing each a flip-chart sheet
containing all letters from alphabet. One pen as the
relay, each person from each team has to rush, go
write a word on one letter, then give relay to next
team member etc. Use thematic contents: eg. City
names etc.
Imaginary Rope Pulling
2 teams facing each other in 2 columns. In the
middle there is an imaginary rope. Get in position to
start pulling the rope. At GO each team to pull the
imaginary rope, synchronising their efforts, to win
over other team who has to take into account the
energy of rival team.
Slow Motion Race / Fight
Race in slow motion – rise leg and foot as much as
possible, do the longest step you can, still keeping
your balance. Do as a relay, with people of similar
sizes !

22. Creative Presentations
Play the concept
Give hats / accessories to help people dress up and
ask them to 'act' the concept / the idea instead of
presenting it.
Mime the concept, Dance the concept,
etc
No word allowed, the group has to find a way to
communicate through their concept via group mime
or a dancing routine
Fast Prototyping (see Design Thinking
approach for more detail)
Have teams build prototypes to present their idea /
concept – they have to build a selling pitch to present
how the protoptype works. The more' arts&craft-sy',
the better

23. When & Which Energizer Choose ? A Few Rules
§ 1. Adapt to your audience
• The wo-wo scale
• Do people know each other ? How well do they know each other ?
• How big is the group ?
§ 3. Adapt to the type of creative energy you want to infuse within your group
§ 4. Adapt to the settings, time you have etc…
§ 5. Adapt to your topic – killing two birds with one stone
§ 6. Rarely sacrifice energisers / breaks in favour of more work – everyone needs a pick
me up now and again!
CREA Conf Expo – The Power of Energizers – Magic Blends – Audrey Nécol – 00 33 6 19 73 00 84
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24. Magic Blends is a boutique innovation consultancy
founded in 2011.
Our purpose is to offer 360° marketing inspiration
for innovation: we research and activate insights
from consumers, experts, marketing intelligence,
social trends...
We then blend, boil down and transform them into
exciting stimuli that we inject in creative workshops
- fuelling brands with fresh and relevant ideas.

25. THANK YOU
Contact:
Audrey Nécol - Magic Blends
Ph: 00 33 (0) 6 19 73 00 84
audrey.necol@magicblends.fr