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30-10-2017
1
Auditing Social Media
Steven Zapolski MAcc CIA,
Senior Market Development Consultant
October 31, 2017
About A...
30-10-2017
2
Housekeeping
 This webinar and its material are the property of AuditNet® and its Webinar
partners. Unauthor...
30-10-2017
3
Objectives
Gain a better understanding of the social media and the
business risks associated with it
Understa...
30-10-2017
4
Definition of Social Media
The forms of electronic communication through which
users create online communitie...
30-10-2017
5
Auditing Social Media
How many times have you accessed a social
media site today?
Auditing Social Media
30-10-2017
6
Social Media Demographic Statistics
 22% of the world’s total population uses Facebook and 62.1%
of North Am...
30-10-2017
7
Brand Recognition
Customer Insights
Auditing Social Media
500 million
4.5 billion on Facebook
95 million uplo...
30-10-2017
8
Product and Customer Feedback
Auditing Social Media
Social Responsibility Efforts
30-10-2017
9
Content Positioning
Talent Search
92%
of recruiters use social media as part of their process.
79%
of job see...
30-10-2017
10
Online Training
Auditing Social Media
The Downside…
IT Security
Reputation
Productivity
Regulatory
Compliance
30-10-2017
11
Viruses and Malware
Auditing Social Media
30-10-2017
12
Burger King Twitter gets McHacked
Auditing Social Media
Regulatory & Compliance Risks
 Data Protection and ...
30-10-2017
13
Privacy Concerns
Employee Rights
Auditing Social Media
30-10-2017
14
Disclosure and Third-party Endorsement
Auditing Social Media
Governance and Oversight
Auditing Social Media
30-10-2017
15
Productivity
Auditing Social Media
Reputational Risk
Auditing Social Media
30-10-2017
16
Social Media Gone Wrong
Product / Customer Issues
30-10-2017
17
Public Relations Nightmares
Auditing Social Media
Auditing Social Media
30-10-2017
18
Great Crisis Management on Social Media
Auditing Social Media
Is your company planning a social media
audit ...
30-10-2017
19
Social Media Readiness Program
 Assess Social Media Risk
 Establish and distribute a social media policy
...
30-10-2017
20
Does your company have a social media
policy?
Auditing Social Media
Set Expectations for Employees
 Employe...
30-10-2017
21
Train Employees
 Employees may not be aware of the impact of posting to social
media
 Train all employees ...
30-10-2017
22
What Does This Look Like?
Risks Controls Tests
The organization may not have a
clear social media strategy
E...
30-10-2017
23
For more information:
www.teammatesolutions.com
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Auditing Social Media

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Identifying and assessing risk is the basis for most of the work done in internal audit, but it is getting harder to keep up with the most relevant risks. New risks are introduced faster than we can react, and both the emerging and established risks are always changing. Often the most complicated risk to understand and evaluate is reputational risk, and one of the most volatile aspects of reputational risk comes from social media.

In this session we will discuss the different types of social media and how each poses unique opportunities and often unforeseen threats. We will specifically focus on how social media can impact reputation risk and what you can do as an Internal Audit department to ensure this risk is being addressed and properly mitigated.

Veröffentlicht in: Internet
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Auditing Social Media

  1. 1. 30-10-2017 1 Auditing Social Media Steven Zapolski MAcc CIA, Senior Market Development Consultant October 31, 2017 About AuditNet® LLC • Over 2,700 Reusable Templates, Audit Programs, Questionnaires, and Control Matrices • Training without Travel Webinars focusing on fraud, data analytics, IT audit, and internal audit • Audit guides, manuals, and books on audit basics and using audit technology • LinkedIn Networking Groups • Monthly Newsletters with Expert Guest Columnists • Surveys on timely topics for internal auditors • NASBA Approved CPE Sponsor Auditing Social Media AuditNet®, the global resource for auditors, is available on the Web, iPad, iPhone, Windows and Android devices and features:
  2. 2. 30-10-2017 2 Housekeeping  This webinar and its material are the property of AuditNet® and its Webinar partners. Unauthorized usage or recording of this webinar or any of its material is strictly forbidden. We are recording the webinar and you will be provided access to that recording after the webinar. Downloading or otherwise duplicating the webinar recording is expressly prohibited.  Please complete the evaluation to help us continuously improve our Webinars.  You must answer all the polling questions to qualify for CPE per NASBA.  Submit questions via the chat box on your screen and we will answer them either during or at the conclusion.  Thank You! 4  The views expressed by the presenters do not necessarily represent the views, positions, or opinions of AuditNet® LLC. These materials, and the oral presentation accompanying them, are for educational purposes only and do not constitute accounting or legal advice or create an accountant- client relationship.  While AuditNet® makes every effort to ensure information is accurate and complete, AuditNet® makes no representations, guarantees, or warranties as to the accuracy or completeness of the information provided via this presentation. AuditNet® specifically disclaims all liability for any claims or damages that may result from the information contained in this presentation, including any websites maintained by third parties and linked to the AuditNet® website  Any mention of commercial products is for information only; it does not imply recommendation or endorsement by AuditNet® LLC
  3. 3. 30-10-2017 3 Objectives Gain a better understanding of the social media and the business risks associated with it Understand the impact of social media and the associated risks to your organization Discover and discuss options for addressing and minimizing social media risk within your organization Auditing Social Media Agenda Auditing Social Media  Social Media Defined  Benefits of Social Media  Risks of Social Media  Strategies for Risk Management  Final Thoughts
  4. 4. 30-10-2017 4 Definition of Social Media The forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content such as videos. Auditing Social Media Social Media Networks Auditing Social Media
  5. 5. 30-10-2017 5 Auditing Social Media How many times have you accessed a social media site today? Auditing Social Media
  6. 6. 30-10-2017 6 Social Media Demographic Statistics  22% of the world’s total population uses Facebook and 62.1% of North America  LinkedIn has more than 450 million user profiles  YouTube reaches more 18-45 year-olds than any cable network in the U.S.  Over 2.5 billion people have social media accounts  Nearly 1.8 billion people have active social media accounts Auditing Social Media https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/ How can your company benefit? Brand Recognition Customer Insights Product and Customer Feedback Social Responsibility Efforts Content Positioning Talent Search Online Training Auditing Social Media
  7. 7. 30-10-2017 7 Brand Recognition Customer Insights Auditing Social Media 500 million 4.5 billion on Facebook 95 million uploaded to https://blog.hootsuite.com/social-media-for-business/
  8. 8. 30-10-2017 8 Product and Customer Feedback Auditing Social Media Social Responsibility Efforts
  9. 9. 30-10-2017 9 Content Positioning Talent Search 92% of recruiters use social media as part of their process. 79% of job seekers use social media in their search. 1in 5 have applied for a job they learned about on social media. Adweek.com, careerarc.com
  10. 10. 30-10-2017 10 Online Training Auditing Social Media The Downside… IT Security Reputation Productivity Regulatory Compliance
  11. 11. 30-10-2017 11 Viruses and Malware Auditing Social Media
  12. 12. 30-10-2017 12 Burger King Twitter gets McHacked Auditing Social Media Regulatory & Compliance Risks  Data Protection and Privacy  Employee Rights  Disclosure and Third-party Endorsement  Governance and Oversight Auditing Social Media
  13. 13. 30-10-2017 13 Privacy Concerns Employee Rights Auditing Social Media
  14. 14. 30-10-2017 14 Disclosure and Third-party Endorsement Auditing Social Media Governance and Oversight Auditing Social Media
  15. 15. 30-10-2017 15 Productivity Auditing Social Media Reputational Risk Auditing Social Media
  16. 16. 30-10-2017 16 Social Media Gone Wrong Product / Customer Issues
  17. 17. 30-10-2017 17 Public Relations Nightmares Auditing Social Media Auditing Social Media
  18. 18. 30-10-2017 18 Great Crisis Management on Social Media Auditing Social Media Is your company planning a social media audit this year? Auditing Social Media
  19. 19. 30-10-2017 19 Social Media Readiness Program  Assess Social Media Risk  Establish and distribute a social media policy  Incorporate social media expected behaviors and repercussions in employee handbook  Train all employees at all levels of the organization on the impact of social media  Monitor and audit your social media footprint  Audit compliance with policy and weight findings Social Media Policy  The organization may not have a clear social media strategy  Establish and distribute a social media policy  Has social media been aligned to support the organization's overall strategy?  Does the policy cover official and unofficial use of social media, repercussions for damaging internal postings, and procedures for responding to negative postings? Auditing Social Media
  20. 20. 30-10-2017 20 Does your company have a social media policy? Auditing Social Media Set Expectations for Employees  Employees may not be aware of social media expectations  Incorporate social media expected behaviors and repercussions in employee handbook  Does the organizational culture support the proper use of social media?  Are managers taking appropriate action when employees engage in unsanctioned posting that can damage the brand? Auditing Social Media
  21. 21. 30-10-2017 21 Train Employees  Employees may not be aware of the impact of posting to social media  Train all employees at all levels of the organization on the impact of social media  Has the organization provided clear, ongoing education on the social media strategy, the impact of damaging posts, and the potential repercussions? Auditing Social Media Monitor Social Media  Damaging posts can be initiated by anyone on any social media outlet  Monitor and audit your social media footprint  Are all feasible actions taken to monitor social media outlets and to respond to potentially damaging posts? Auditing Social Media
  22. 22. 30-10-2017 22 What Does This Look Like? Risks Controls Tests The organization may not have a clear social media strategy Establish and distribute a social media policy Has the social media been aligned to support the organization's overall strategy? Does the policy cover official and unofficial use of social media, repercussions for damaging internal postings, and procedures for responding to negative postings? Employees may not be aware of social media expectations Incorporate social media expected behaviors and repercussions in employee handbook Does the organizational culture support the proper use of social media? Are managers taking appropriate action when employees engage in unsanctioned posting that can damage the brand? Employees may not be aware of the impact of posting to social media Train all employees at all levels of the organization on the impact of social media Has the organization provided clear, ongoing education on the social media strategy, the impact of damaging posts, and the potential repercussions? Damaging posts can be initiated by anyone on any social media outlet Monitor and audit your social media footprint Are all feasible actions taken to monitor social media outlets and to respond to potentially damaging posts? Final Thoughts?
  23. 23. 30-10-2017 23 For more information: www.teammatesolutions.com

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