Zappos, Social Media, and the Cult of Wow

Adam Audette
Adam AudetteChief Knowledge Officer um RKG - Rimm-Kaufman Group (a very innovative company)
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Zappos, Social Media and the Cult of Wow Adam Audette SEO with Many Hats WebCAM - Bend Oregon – October 09
Who am I?
What do I do? ,[object Object],[object Object]
Zappos, Social Media, and the Cult of Wow
The Zappos Way ,[object Object],[object Object]
Zappos Culture ,[object Object]
Happiness
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Your Culture = Your Brand
Twitter and Zappos ,[object Object],[object Object],[object Object],[object Object]
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
[object Object]
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Zappos, Social Media, and the Cult of Wow
Key Takeaways ,[object Object],[object Object],[object Object]
Thank you! Adam Audette email: adam@audettemedia.com web: audettemedia.com twitter: @audette
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Zappos, Social Media, and the Cult of Wow

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BusinessTechnologie

A presentation I did for the WebCAM conference in Bend, Oregon on ways Zappos has successfully used social media to connect with customers, brand itself, relate its unique culture, and help create a sense of Wow.

Adam Audette
Adam AudetteChief Knowledge Officer um RKG - Rimm-Kaufman Group (a very innovative company)

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Zappos, Social Media, and the Cult of Wow