SOCIAL MEDIA
USE IT WHILE YOU
STILL CAN!
Learn the skills you need to take your business to a new level of customer satisfaction and
discover more about your target audience than ever before.
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SUMMARY
WHAT WILL YOU LEARN?
Presentation Main Chapters
We will go over all the theoretical and practical elements so you get a full understanding of how social media works and
how to use all of the feature available to achieve your business goals.
CONCEPTS
TOOLS
What social media actually is, more
than just Facebook and Twitter and
sharing photos from your last vacation.
What tools you can use to ease your job
in using these platforms and reducing
costs and increasing effectiveness.
PLATFORMS
INTEGRATION
What are the most used platforms and
what features you didn’t know because
they were either too advanced or new.
Putting it altogether and getting full
benefits for all your efforts. Day by day
usage.
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IT’S A COCKTAIL
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PARTY!
You Need to Work the Room
Don’t Push, Pull!
Interact and create connections!
Until now every marketing effort has been
about pushing your brand, social media is
only about pull.
Don’t expect immediate
returns!
Learn to listen! It’s Free!
Never close too fast!
Be patient!
They already know what you do!
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BECOME
THE COMMUNITY!
Be the Host!
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Start the conversation
Get equity by owning the community
Don’t censor for immediate results
You must have thick skin.
Focus on building relationships first.
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CONTEXT
IS GREATER THAN
CONTENT
Context:
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The circumstances that form the
setting for an event, statement, or
idea, and in terms of which it can
be fully understood and
assessed.
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Research your customers!
Put things into context
Offer personalized bonuses
Keep track of results
Thank when thanked.
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HELLO…YES
THIS IS THE CARING DEPT!
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Effort is underrated.
Keep track of the customer’s life events.
Answer each and every email.
Don’t filter on follower/like size.
Focus on relationships not sales.
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WHAT’S THE ROI
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OF SOCIAL MEDIA!
Your Return On Investment
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What’s the ROI of a good friendship?
What’s the ROI of spending time with your parents?
Not being quantifiable is a matter of time!
It doesn’t mean it’s not valuable!
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SAMPLES OF
GRAPHIC CHART
Million Users
Facebook
10
Almost 50% of the UK’s population has a facebook
account out of which 56% males and 64% between
25 and 44.
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Twitter
33
With the UK being the second twitter nation. And 1
in 350 visits to a UK site comes from Twitter. .
LinkedIn
Twitter
LinkedIn
Doubling it’s users in just 18 months with most
users in IT (over half a million), followed by
Financial Services and Marketing.
Facebook
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FACEBOOK
THE SOCIAL NETWORK!
The Father Of All Networks
 Focus on retention
 Mostly entertain, rarely sale!
 Get instant trust by being connected!
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FACEBOOK
THE SOCIAL NETWORK!
Metrics to Live By!
ADS
SOCIAL
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 Aim for 1% Interaction/Feedback Rate
 Industry average is 0.1 – 0.6%
 Only 3% to 7.5% of people see your daily post!
 Post Formulas: “Click like if…”
 Photos based on interests “<photo of pony>
“Click Like if you love ponies!”
9
Use sponsored stories for 46% higher CTR
Include LIKE in ad
“Click Like if you love <interest>!”
“Do you love <interest>? Then Click Like below
now!”
Put Faces in Ads
Average CPF = $1.07 Each
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TWITTER NETWORK
IN 140 or less…
The Science of Twitter
FULLY SETUP YOUR ACCOUNT!
 Fill in your Bio Field (and get 6 times more
followers);
 Use words like founder, author, guru anything
that gives you authority.
 Setup your link for 500% more followers!
 Picture will grant you 250% more followers
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TWITTER NETWORK
IN 140 or less…
The Science of Twitter
 As you follow people, they will tend to follow you
back!
 Search for relevant keywords and then follow
the people involved in the conversation;
 Don’t be afraid to tweet too often!
 Don’t talk about yourself too much;
 Keep your tweets positive;
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Tweet links to increase RT rates;
Use bit.ly as a url shortener;
The most retweetable word is “YOU”;
Ask for retweets;
Don’t be boring!
Average syllable per word is not relevant;
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LinkedIn
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GROW BUSINESS CONNECTIONS
The Complete Simple Formula
FULLY SETUP YOUR ACCOUNT!
 Focus keywords on what you offer
 Leverage groups – interact on others and create
your own
 Remember you are on a website where people
are mostly BUSINESS-ORIENTED
 Focus on JVs and partnerships!
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YOUTUBE
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DO YOU NEED VIDEO?
Is there anything you can offer in video format?
 Do keyword research using Google AdWords
Keyword Planner;
 Optimize your content for keywords with
moderate amounts of searches;
 How SEO for Video Works;
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SHOULD YOU USE
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MORE SOCIAL-SHARING SITES?
When is enough, enough?
Pinterest
Virtual pinboard. Organize, share and
browse things.
UK Stats
200, 000 Unique Visitors;
25-34- make up 42% of total users
56% of users are male;
Main Interests: venture capital,
blogging resource, crafts, design,
web stats and analytics, SEO
&Marketing, content management,
public relations.
Reddit
Google+
Google’s social network
UK Stats
UK Stats
10th highest reach globally
>3 million monthly hits
But is that worth the effort?
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Social news website. Most
influential link-sharing website
20
5.1% of all Reddit Views
112th most popular site in the UK
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SOCIAL MEDIA
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TOOLKIT
Get leads, metrics and monitor your industry!
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Search. Twitter.com;
Monitter.com;
Google.com/Alerts;
Facebook.com/Ads;
Quantcast.com;
Compete.com.
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SOCIAL MEDIA
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TOOLKIT
Content Management
Tracking
Google.com/Analytics
Facebook Stats for Website;
Facebook Insights (for Facebook Pages);
Bit.ly Stats(URL Shortener)
Hootsuite.com
TweetDeck
SproutSocial
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SOCIAL MEDIA
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TOOLKIT
More Resources
Outsourcing
Themeforest.com
Graphicriver.net
Codecanyon.net
Elance.com
Odesk.com
99designs.com
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INTEGRATE
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AS MUCH AS POSIBLE!
Meet your amazing Team
WEBSITE
Know More About Visitors
Use Facebook for
Websites and learn more
about the demographics of
your visitors.
Facebook Login to
remove login and
registering head-aches.
Integrate with
autoresponders and email
services like
(aweber/mailchimp)
PRINT
TV
Get Them To Take Action
Do More With Less
Redeem coupons on
Facebook!
Promote your offline
campaigns online as well to
increase overall
effectiveness.
Send a voucher after each
new order that gets you a
new connection.
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Ask them to engage after a
commercial to be able to
follow-up in the future.
Continue building the
relationship.
Reply to all!
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KEY ELEMENTS
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TAKEAWAY
Create
Context!
Be Creative,
Yet Create
Structure!
Relationships
NOT Selling
Measure
Everything
SOCIAL
MEDIA
It’s NOT
about YOU!
Integrate
Efforts
CARE
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GET IN TOUCH
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CONTACT US
f
facebook.com/AudaciousLeap
t
twitter.com/AudaciousLeap
office@audaciousleap.com
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THANK YOU
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