PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Silicon Valley event on December 9, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Cheryl Jennings from KGO-TV ABC; Suzanne Shaw from NBC Bay Area; Martha Shaughnessy from AtomicPR; and Erica Gessin from Cord Blood Registty
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PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
- 1. Industries in Flux: Media and Public Relations & the Impact of Social Media Twitter Hashtag: #prnSF
- 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #PRNSF
- 3. Cheryl Jennings Anchor at 5PM ABC KGO-TV ABC7News.com Facebook/abc7News Twitter/ ABC7NewsBayArea Cheryl.jennings@abc.com Twitter /@cjabc7 Twitter Event Hashtag: #PRNSF
- 4. Suzanne Shaw Editorial Director, NBC Bay Area www.nbcbayarea.com Twitter/NBCBayAreaCom Twitter Event Hashtag: #PRNSF
- 5. Martha Shaughnessy Account Director martha@atomicpr.com Twitter / @SFShag Twitter Event Hashtag: #PRNSF
- 6. Erika Gessin www.cordblood.com Manager Social Media Marketing egessin@cordblood.com Twitter /CordBloodRegistry YouTube/TheStemCellSource Twitter Event Hashtag: #PRNSF
- 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 11. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html
- 13. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
- 14. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 15. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #prncl
- 19. Make your contentEasy To View
- 20. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 21. The Traditional NewsWire Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 22. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
- 23. PULL Twitter Event Hashtag: #PRNSF Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 24. The Newswire Today – 2009 & Beyond! PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution Distribution via satellite, internet, e-mail and RSS. Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices. Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database
- 25. The Power of PUSH & PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 28. Twitter Event Hashtag: #PRNSF
- 29. Twitter Event Hashtag: #PRNSF
- 30. Twitter Event Hashtag: #PRNSF
- 31. Visibility Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
- 33. Intimacy – The affection a person holds for a brand
- 34. Influence – The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 35. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
- 36. Listen Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 37. Twitter Event Hashtag: #PRNSF
- 38. Twitter Event Hashtag: #PRNSF
- 39. We ALL need toBecome ‘ers Data Twitter Event Hashtag: #PRNSF
- 43. If You Can’t Measure It… Don’t Do It Strata-G – Seizing Opportunity in a Recession, March 2009 Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
- 44. Twitter Event Hashtag: #PRNSF
- 45. Industries in Flux: Media and Public Relations & the Impact of Social Media Twitter Hashtag: #prnSF
Editor's Notes
- When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.
- All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
- However, sometimes people are afraid of new services or paid tools because it takes budgets.
- New expenditures on your budget makes one panic.
- Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.