Poshan Abhiyaan is India's comprehensive nutrition mission launched in 2018 with the goal of reducing malnutrition by 2022 through a multi-sectoral approach. It aims to improve nutritional outcomes for children, pregnant women, and lactating mothers by strengthening delivery of various nutrition-related services and ensuring better convergence between schemes. Key strategies include improving infant and young child feeding practices, immunization, institutional delivery, water and sanitation, and introducing real-time monitoring and incentives to encourage states to meet nutritional targets.

1. Mr. Atul Chaudhary
Assistant Professor

2. INTRODUCTION
• Poshan Abhiyaan is a multi-ministerial convergence
mission with the vision to ensure attainment of
malnutrition free India by 2022.
• Earlier it is called the “National Nutrition Mission”
• It was launched by Prime Minister Modi Ji on the
occasion of the International Women’s Day on 8
March, 2018
• September month to be celebrated as ‘Rashtriya
Poshan Maah’.

3. • Purpose of celebrating “Poshan maah” is to take
message of nutrition to every nook and corner of
India and to focus on complimentary food
• The Ministry of Women and Child Development was
implementing it in 315 Districts in first year.
• There is lack of creating synergy and linking the
schemes with each other to achieve common goal.
• POSHAN Abhiyaan through robust convergence
mechanism and other components would strive to
create the synergy.

4. • The POSHAN Abhiyaan, as an apex body, will
monitor, supervise, fix targets and guide the nutrition
related interventions across the Ministries.
• Theme(Sept 2019) : ‘Complementary Feeding’
• The objective of POSHAN Abhiyaan :- To reduce
stunting in identified Districts of India with the
highest malnutrition burden.
• Improving utilization of Anganwadi delivery
Services .

6. Nutritional issues in India
• India is simultaneously battling several nutrition
issues – undernutrition on the one hand, and rising
prevalence of overweight and obesity on the other.
• India is home to 31% of all stunted children and half
of all wasted children across the globe.
• India's under-five wasting prevalence of 20.8% is also
greater than the developing country average of 8.9%.
• As of 2015, the national prevalence of under-five
overweight is 2.4%.

7. FEATURES
• The proposal consists of
– Mapping of various Schemes contributing
towards addressing malnutrition.
– Introducing a very robust convergence
mechanism.
– ICT based Real Time Monitoring system.
– Incentivizing States/UTs for meeting the targets.
– Incentivizing Anganwadi Workers (AWWs) for
using IT based tools.
– Eliminating registers used by AWWs.

8. - Introducing measurement of height of children at
the Anganwadi Centres (AWCs)
- Social Audits
• Setting-up Nutrition Resource Centers, involving
masses through Jan Andolan for their participation on
nutrition through various activities among others.

9. MAJOR IMPACT
• The targets will strive to reduce the level of stunting,
under-nutrition, anaemia and low birth weight babies.
• It will create synergy, ensure better monitoring, issue
alerts for timely action.
• Encourage States/UTs to perform, guide and
supervise the line Ministries

10. KEY NUTRITION STRATEGIES
• IYCF (Infant and Young child feeding)
• Food and Nutrition
• Immunization
• Institutional Delivery
• WASH (Water, Sanitation and Hygiene)
• De-worming
• ORS-Zinc
• Food Fortification

11. • Dietary Diversification
• ECD (Early childhood development)
• ECCE (Early Childhood care and Education)
• ICT-RTM (Information and Communication.
Technology enabled Real Time Monitoring)
• Capacity Building

12. IMPLEMENTATION STRATEGY
• It is based on intense monitoring and Convergence
Action Plan right up to the grass root level
• POSHAN Abhiyaan will be rolled out in three phases
from 2017-18 to 2019-20.
• Mission would strive to achieve reduction in Stunting
from 38.4% (NFHS-4) to 25% by 2022 (Mission 25
by 2022)

13. PILLARS OF THE MISSION
• ICDS-CAS(Common Application Software)
• Convergence
• Behavioural change
• IEC Advocacy
• Training and Capacity building
• Innovations
• Incentives
• Grievance Redressal

14. Most states won't meet Poshan Abhiyaan targets

15. • These modules are highly informative containing
valuable scientific information on everyday nutrition.
• Aim of e - learning is “Educate people on practical
nutritional knowledge pertaining to our daily life”.
• Empower people to lead healthy lives!
• Be Nutrition- conscious and help spread your new
knowledge among your near and dear.
E-Learning ICMR-NIN Modules

16. The e-learning modules on various nutritional themes .
They are :-
• Basics of Nutrition
• Child feeding
• Mothers' Health & Nutrition
• Anemia
• Yoga
• Food fortification
• Physical activity

17. Site Map for E- learning

18. Brainstorming needed for following points
• Sustainability (especially financial)
• Accountability
• Alignment with other stakeholders
• Awareness
• Monitoring
• Research

19. REFERENCES
• India.gov.in , national portal of India
• Niti.gov.in. Poshan Abhiyaan
• Ministry of Women and Child Development
Government of India, Poshan Abhiyaan.
• POSHAN Abhiyaan E-Learning , Ministry of Women
and child development