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Your
big brand ideas
deserve
a dose of
Attention™
ATTENTION GROUP
› Over 39 years of experience in design and
production
› International clientele
› Extensive portfolio
OUR...
ATTENTION DESIGN
Adelgade 15, 3
1304 Copenhagen K
Denmark
+45 31 31 00 33
info@attdesign.dk
ATTENTION ENGINEERING
Adelgade...
A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Lava...
ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Gol...
Our design thinking.
1 / UNDERSTAND
4 / IDEATE
2 / OBSERVE
5 / TEST & ITERATE
3 / DEFINE
6 / IMPLEMENT
1
Our work process.
CORPORATE IDENTITY
DEVELOPMENT
PACKAGING DESIGN
BRAND IMPLEMENTATION
INDUSTRIAL DESIGN
BRANDED SPACE PRINT DESIGN
Our expe...
PACKAGING DESIGN
We started bydevelopingthe brand logofirst so
that it communicates the brand’s key message.
We incorporated the splash of ...
The different variants of Dielac Milk using the
same master layout that we developed.
DIELAC VARIANTS
We developed a unique and distinctive
packaging design that was unlike any other
product in the milk category. We used a b...
Our main design utilized a blue and yellow color
scheme.The brand logooccupied mostofthe layout
space and helped maximize ...
Shown are the different stages of development of
the GrowPLUS+ character. We wanted to show
characteristics in the boy tha...
The visual strategy of the packaging shares
some similarities withthe competitors sothat a
sense offamiliarity is associat...
This is the adaptation fo the main design for the
Beauty variant.
MAIN DESIGN ADAPTATION
We achieved the premium visual positioning by
giving the packaging a more analogous color
scheme mixedwith metallic gold h...
We adapted the main design for the Tetrapak
packaging into the 400g and 900g can variants.
MAIN DESIGN ADAPTATION
We created packaging designs with elements
that connected with the female target market.
We used elements that evoked femi...
We developed additional concepts that utilized
curved shapes to communicate femininity and
to connect with the target mark...
We developed a master layout that maximized
the Spivital branding and lessened the number
of elements on the layout. The d...
•	 Tocreateanewidentitythatwilldifferentiate
Yen Viet from its competitors
•	 To build a brand imagethat will create more
...
A giftset box was designed especially for theTet
holidays. We designed the box so that it looked
larger than the competito...
We developed a different design style for their
packaged raw bird’s nest. We designed it so
that the customers feel the lu...
We developed a different design style for their
packaged bird’s nest. We designed it so that the
customersfeelthe luxuriou...
We developed the bottle design for Romano
shampoo with a silhouette that resembles the
V-shape of a muscular man. The bott...
We wanted to continue the tapered look of the
original bottle but atthe sametime making it look
more premium and sophistic...
We used city imagery to achieve the urban
look for the packaging. The client also wanted
to achieve a very masculine and s...
Attention Vietnam designed a more elegant
looking packaging for Eversoft White to match
its premium positioning. The desig...
We developed variant labels and color schemes
that put less focus on the old bottle shape. We
alsodesignedthe new cap soth...
We develop a label and packaging design
system that would appeal to this young and
fashion-conscious market through the us...
We developed a brand identity that utilized
the elephant imagery to help connect the new
packaging with the previous one. ...
The new design for the export bottle borrows
from historical and traditional cues of the
Carlsberg brand name and symbol.
...
We developed a packaging design that looked
like it was a canister of icy water. We wanted
the layout to look as minimalis...
We developed an ice cream container with a
windowed lid so that customers can see the
product inside.
PACKAGING DESIGN
CON...
BRAND IDENTITY
PACKAGING DESIGNJuicie
Orange Drink
BRAND IDENTITY
PACKAGING DESIGNO°
Green Tea
BRAND IDENTITY
PACKAGING DESIGNYomilk
Yogurt Milk
PACKAGING DESIGN
Unif
Mi Vua Bep
Werevampedthepreviousminimalistpackaging
design of Cafe Moment and gave it a more
traditional master layout design. This n...
The main design adapted to the can, pouch and
sachet product lines.
CAFE MOMENT RANGE
PACKAGING DESIGN SYSTEM
BRAND IDENTITY
PACKAGING DESIGNDielac
Milk
Our master layout was adapted to the various sub-
brands of the Dielac product range.
DIELAC VARIANTS
Adaptation of the Dielac brand identity to shelf
talkers, carton boxes and standees.
DIELAC POSM
PACKAGING DESIGN ADAPTATION
KRONENBOURG
1664
We developed the main design into secondary
packaging such as carton boxesfor beer cans and
six-pack boxes.
MAIN DESIGN AD...
We adapted the main design to secondary carton
box packaging for the bottles.
MAIN DESIGN ADAPTATION
Implementation of the brand identity to the
beer cases.
MAIN DESIGN ADAPTATION
BRAND IDENTITY
PACKAGING DESIGNHalida
Beer







We developed the brand identity into bottle
labels for the body, neck and ...
Elephant with Barley LOGO CMYK
GOLD: CMYK: 00-20-50-30 or PANTONE 874 C
(NB: Similar to Stella Artois Gold)
BLACK: Process...
HORIZONTAL BANNER - SOLID BACKGROUND
Pantone 7405 C
Pantone 1795 C
Pantone 874 C
Pantone Black C
6.000
6.000
5.000
4.000
3...
BRAND IDENTITY
PACKAGING DESIGNCafé
Moment
The Cafe Moment main design was adapted for the
different 3-in-1 variants.
3-IN-1 VARIANT ADAPTATION
Designdevelopmentforthe sachet, sachet stick, box
and carton boxes.
3-IN-1 VARIANT ADAPTATION
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
INDUSTRIAL DESIGN
We developed a specific design style based on
Marlboro’s key visuals for the year. The visual
styling for each item all ha...
Checkout counter design that incorporated
storage and product display. This was installed in
the checkout aisles of LotteM...
We developed an endcap shelf design that
incorporated both storage and product display.
The key visual display is central ...
Cutaway view of the endcap shelf showing the
slanted shelving system that maximizes the
storage space.
ENDCAP SHELF
Designdevelopmentforastorageanddisplayunit
that can be installed into existing supermarket
shelving. This design shares si...
We developed a free-standing product display and
cigarettedispenserthatwas installed in convenience
stores all around Ho C...
We developed design proposals that improved
the usability of pushcarts and provided more
convenience for the pushcart owne...
WedevelopedthespecialcharacterintheBorma
name into the actual shape of the exhibition
booth. This created association and ...
We utilized the ACB blue as our main color
for the ATM booths. We also incorporated
a signature shape for the awnings as w...
SINGLE BOOTH
TRIPLE ATTACHED
ATM KIOSK
Thank you for your
For more of our work visit us at
www.attdesign.vn
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
Attention Vietnam Packaging Design Credentials
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Attention Vietnam Packaging Design Credentials

Attention Vietnam is a multidisciplinary design studio handling projects that range from corporate visual identities, packaging design, print, interior spaces and industrial design.

Our multidisciplinary approach to every design challenge means that all possibilities are considered to find the most suitable design solution for our client.

We bring together our expertise from different fields to execute our strategies into an integrated and effective solution.

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Attention Vietnam Packaging Design Credentials

  1. 1. Your big brand ideas deserve a dose of Attention™
  2. 2. ATTENTION GROUP › Over 39 years of experience in design and production › International clientele › Extensive portfolio OUR VALUES › International standards rooted in Danish design › Knowledge about the local market › Competitive pricing
  3. 3. ATTENTION DESIGN Adelgade 15, 3 1304 Copenhagen K Denmark +45 31 31 00 33 info@attdesign.dk ATTENTION ENGINEERING Adelgade 15, 3 1304 Copenhagen K Denmark +45 31 31 00 33 info@attdesign.dk ATTENTION PRODUCTION Vedelsgade 7 4180 Sorø Denmark +45 70 23 15 19 info@attdesign.dk ATTENTION VIETNAM 3rd Flr. GB Land Bldg 55 Truong Dinh St., District 3, HCMC Vietnam +84 8 3930 0686 info@attdesign.vn
  4. 4. A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Laval Separation / Amoi / Art Form / Asah-Medico / Assa Abloy / B&H el-artiklar / BØrma / Bantex / Baron Boltens Gaard / Basta / Bea / Besam AB / Birka Cruises / Bilka / Bornholmstrafikken / Bruel & Kjær BRIO / Broem / Budde-Schou og Co / Caltronic / Carlsberg / Chris-Wine / Cimbrta / Cisco / CMA Software / Coloplast / Com Travel / Copenhagen Eyes / Crimp / Cubic Transportation System / Danish Center / Danmarks Tekniske HØjskole / Dansk Data Elektronik / Danyard / DDE / De Danska Slagterler / Delta / Delta Lys & Optik / Denka Lift / omiciDGT Volmatic / DIT International / Domicilla Gruppen / Dronningburg Industries / DSØ / DSB / Du Pont de Nemours / East Solution / EDVI / Elcold / Electromatic / Elworks / Encotec / Epoke / Erhvervsregistret / Eudevi / Falck / FC Gruppen / Fendt / FL Schmidt / Flex Dental / Forskningssekretariatet / Forus / Fuji / Furuno / Gambro A/S / Georg Fischer Disca / Gernl / Glunz & Jensen Intl / GMF / GN Nettest / GN Resound / Gourmet Coffee / Gram Commercial / Grundfos / Guldager / Gram / Haier / Hanherred / Hardi International / HC Huset | Nyhavn / Hi press Novenco / Hitec / Hitec Vision / Hoffman / Holten Laminair / House of Prince / Howaldtswerke Deutsche Werft / Hvldtved Larsen A/S / Ideal Standard / Intra Juvel / ISS Clorius / ISS Securitas / JØrgen Kruger / J.Lauritzen / Jabra / Jado BØrma / JAI / Jakobsen / Jakobsson / Janssons Eftf. / Kompan / Kongskilde Industries / Kosan Crisplant / Kruger Elektrolyse / KTAS / Kunsthalien / Kverneland / Löwener / Laser Interface / Lattec / LB Systemer / LH Agro / Lyfta / Lyskær / Maersk Data / Maersk Drilling / Maersk Medical / Marinedesign / Massy Fergusson / Migatronic / Ministry of Economy and Business Affairs / Motorola / NaturBornholm / Naturcenter Fosdalsgård / Necta Vending / Nifisk-Advance / NKT / Nokia / Nopa / Novo Nordisk / NTP / OBH Nordica / Odim Hitec / Oritron / Oticon / Pallas Informatik / Panda Stål / PBI Electronic / Perstorp AB / Polystan / Post Danmark / Progress / Qvortrup Medical / Rastronics / RE Instruments / Reflex Promotion / Remy Danmark / Sany / SAS / Scandinavian Light / Scandlines / ScanMedico / SDS Bank Ltd / Semco / SFK Meat Processing / Skaarup & Jespersen / Skandinavisk Tobakskompagni / Scloid Echberg / Skodisborg Sundhedscenter / Sonofon / Sons Terminalborde / SP Radio / SR Electronics / Stenestams Industries / StenhØj / Taarup / Tetrapak AB / Thürmer / Thermoform / Thrane & Thrane / Tinder / Trace Company / Unomedical / Velfac A/S / VELUX / Vestfrost / Vilhelm Lauritzen / Vingcard / VIR A/S / Visiworld / Water Living / Welfair Int. / Widex / Window Master / Wittenborg / Wodschow / ZOO / ZTE / Ødegaard & Danneskloid-SamsØe / Øresundstrafikken / Ørskow & Co Our International Clients
  5. 5. ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Golf Resort Chan Thuan Thanh Plastic / Dai A Bank / D.A.N. Jewelry / Danish Embassy / DearMar / Dien Quang / Do Thanh Pharma - SPM East Saigon / Emborg / Gamuda Land / Ha Long Brewery / Ha Long Canfoco / Halida Beer / Henkel / Hong Phat Real Estate Hop Tri Agrochemicals / Hue Brewery / ICP / IMV / Intresco / Kido / Kronenbourg Vietnam Ltd / Masan / Meiji / MobiFone / My Hao / Nam Chau A / NutiFood / Philip Morris Vietnam / Pitco Petrolimex / Power Company / PV Oil / Rong Viet Securities / Sacomreal / Saroma / Seaspimex / Tafico / Tan Hiep Phat / Tan Tan / Thai Thinh Capital / Thanh Binh Consulting / Tin Nghia Corporation / Tradewind Asia / Trung Nguyen Coffee / Tuong An Cooking Oil / United Pharma / Unza Vietnam VietFund Management / Vinamilk / Yen Viet Our Local Clients
  6. 6. Our design thinking. 1 / UNDERSTAND 4 / IDEATE 2 / OBSERVE 5 / TEST & ITERATE 3 / DEFINE 6 / IMPLEMENT
  7. 7. 1 Our work process.
  8. 8. CORPORATE IDENTITY DEVELOPMENT PACKAGING DESIGN BRAND IMPLEMENTATION INDUSTRIAL DESIGN BRANDED SPACE PRINT DESIGN Our expertise.
  9. 9. PACKAGING DESIGN
  10. 10. We started bydevelopingthe brand logofirst so that it communicates the brand’s key message. We incorporated the splash of milk in the logo to create the imagery of nurture and care. The master layout we developed emphasizes on achieving a fresh and natural image. BRAND IDENTITY PACKAGING DESIGNDielac Milk CHALLENGE SOLUTION • To create a brand identity system that can be easily adapted to different variants • To communicate the message “precious nutrition from mother’s love”
  11. 11. The different variants of Dielac Milk using the same master layout that we developed. DIELAC VARIANTS
  12. 12. We developed a unique and distinctive packaging design that was unlike any other product in the milk category. We used a bold and high contrast color palette that created impact on the supermarket shelves. BRAND IDENTITY PACKAGING DESIGN CHARACTER DESIGN GrowPLUS+ Milk CHALLENGE SOLUTION • To create a brand identity with maximum impact • To create a layoutthat will connect withthe rural target market and parents of children with nutritional deficiencies
  13. 13. Our main design utilized a blue and yellow color scheme.The brand logooccupied mostofthe layout space and helped maximize its exposure. We also developed a character to help personify the brand. MAIN DESIGN
  14. 14. Shown are the different stages of development of the GrowPLUS+ character. We wanted to show characteristics in the boy that the target users will aspire to achieve. CHARACTER DESIGN
  15. 15. The visual strategy of the packaging shares some similarities withthe competitors sothat a sense offamiliarity is associated with the newly launched brand. Differentiation is achieved through the bright color palette and dynamic layout of the packaging. BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT Ngu Coc Dinh Duong Cereal CHALLENGE SOLUTION • To capture the energy and vibrancy in a breakfast cereal product • To create differentiation from the competitors
  16. 16. This is the adaptation fo the main design for the Beauty variant. MAIN DESIGN ADAPTATION
  17. 17. We achieved the premium visual positioning by giving the packaging a more analogous color scheme mixedwith metallic gold highlights.The correct mix of colors is vital in order to keep the packaging young to connect with its target audience. BRAND LOGO DESIGN CHARACTER DESIGN PACKAGING DESIGN Nuvita Grow Milk CHALLENGE SOLUTION • To use the existing brand identity of the Nuvita brand and develop it into a more premium line of products called Nuvita Grow
  18. 18. We adapted the main design for the Tetrapak packaging into the 400g and 900g can variants. MAIN DESIGN ADAPTATION
  19. 19. We created packaging designs with elements that connected with the female target market. We used elements that evoked femininity -- caring hands and curved lines. We wanted the packaging design to show a product that is natural and organic. BRAND IDENTITY PACKAGING DESIGNSua Dau Nanh Soya Milk CHALLENGE SOLUTION • To create a new packaging design for soya milk for women
  20. 20. We developed additional concepts that utilized curved shapes to communicate femininity and to connect with the target market. We used soft pastel colors to make the packaging look more organic and natural. ADDITIONAL DESIGN
  21. 21. We developed a master layout that maximized the Spivital branding and lessened the number of elements on the layout. The design style and color palette highlights the pure and natural source of the product. BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT Spivital Spirulina Supplement CHALLENGE SOLUTION • To refresh the brand identity of Spivital that best communicates the organic nature and effectiveness of their product • To create a master layout that is easy to adapt to the different variants
  22. 22. • Tocreateanewidentitythatwilldifferentiate Yen Viet from its competitors • To build a brand imagethat will create more trust in the Yen Viet brand We developed a packaging design that drew inspiration from Imperial Vietnam. The ornate background and textures applied to the label helped achieve a more premium look. BRAND IDENTITY PACKAGING DESIGNYen Viet Bird’s Nest CHALLENGE SOLUTION
  23. 23. A giftset box was designed especially for theTet holidays. We designed the box so that it looked larger than the competitors while at the same time keeping the production costs low. TET GIFTSET
  24. 24. We developed a different design style for their packaged raw bird’s nest. We designed it so that the customers feel the luxuriousness of the packaging as they open it and therefore help increase the perceived value of the product. PREMIUM PACKAGING
  25. 25. We developed a different design style for their packaged bird’s nest. We designed it so that the customersfeelthe luxuriousnessofthe packaging as they open it and therefore help increase the perceived value of the product. PREMIUM PACKAGING
  26. 26. We developed the bottle design for Romano shampoo with a silhouette that resembles the V-shape of a muscular man. The bottle design also incorporated sporty details and ergonomic features. PACKAGING DESIGN CONTAINER DESIGNRomano Shampoo CHALLENGE SOLUTION • To design a shampoo container bottle that communicatedthestrengthandmasculinity of the Romano brand
  27. 27. We wanted to continue the tapered look of the original bottle but atthe sametime making it look more premium and sophisticated. We minimized the cap height in order to maximize the label area. BOTTLE DESIGN REFRESH
  28. 28. We used city imagery to achieve the urban look for the packaging. The client also wanted to achieve a very masculine and scientific look so we designed the brand logo and the formula icon to answer these needs. BRAND IDENTITY REFRESH PACKAGING DESIGNDr. Men Shampoo CHALLENGE SOLUTION • TodesignalabelforDr.MenShampooforthe fast-paced lifeofyoung urban professionals
  29. 29. Attention Vietnam designed a more elegant looking packaging for Eversoft White to match its premium positioning. The design puts focus on the pearl element of the product and immediately communicates the product’s benefits, high quality and natural ingredients. PACKAGING DESIGN Eversoft Whitening CHALLENGE SOLUTION • To create a design that will cater to urban women and emphasize the pearl element of the product
  30. 30. We developed variant labels and color schemes that put less focus on the old bottle shape. We alsodesignedthe new cap sothat it helps create a new silhouette for the old bottle. PACKAGING DESIGN CAP DESIGNCoast Deodorant CHALLENGE SOLUTION • To create a cap design and label design to help refresh the oldCoast deodorant bottle
  31. 31. We develop a label and packaging design system that would appeal to this young and fashion-conscious market through the use of a very graphic art and pop culture design style and a very bright color scheme that appeals to the young girls. BRAND IDENTITY PACKAGING DESIGNFantasy Perfume CHALLENGE SOLUTION • To create a packaging design that will cater to Vietnamese teenage girls
  32. 32. We developed a brand identity that utilized the elephant imagery to help connect the new packaging with the previous one. To make the packaging look more established, we designed the master layout to look like a coat of arms with a predominantly gold color palette. BRAND IDENTITY PACKAGING DESIGNHalida Beer CHALLENGE SOLUTION • To refresh the Halida brand and create a more memorable brand identity
  33. 33. The new design for the export bottle borrows from historical and traditional cues of the Carlsberg brand name and symbol. PACKAGING DESIGN Carlsberg Beer CHALLENGE SOLUTION • To design a new export bottle shape that references the long history of the Carlsberg brand
  34. 34. We developed a packaging design that looked like it was a canister of icy water. We wanted the layout to look as minimalistic as possible to help create the look of purity. The variant flavour image adds a splash of color contrast to help keep the packaging interesting. BRAND IDENTITY PACKAGING DESIGNLasegar Cooling Water CHALLENGE SOLUTION • To create a packagingdesignfor atraditional medicinal concoctionthattalksto ayounger target market • To emphasize the purity of the product
  35. 35. We developed an ice cream container with a windowed lid so that customers can see the product inside. PACKAGING DESIGN CONTAINER DESIGN FOOD STYLING Merino Ice Cream CHALLENGE SOLUTION • To create a packaging design for Merino Ice Creamthatwillsetitapartfromthestandard container designs of its competitors
  36. 36. BRAND IDENTITY PACKAGING DESIGNJuicie Orange Drink
  37. 37. BRAND IDENTITY PACKAGING DESIGNO° Green Tea
  38. 38. BRAND IDENTITY PACKAGING DESIGNYomilk Yogurt Milk
  39. 39. PACKAGING DESIGN Unif Mi Vua Bep
  40. 40. Werevampedthepreviousminimalistpackaging design of Cafe Moment and gave it a more traditional master layout design. This new design connected morewiththe consumers and helped increase the brand awareness. BRAND IDENTITY PACKAGING DESIGNCafé Moment CHALLENGE SOLUTION • To create a new brand identity for Cafe Moment that will be more appealing to the Vietnamese market
  41. 41. The main design adapted to the can, pouch and sachet product lines. CAFE MOMENT RANGE
  42. 42. PACKAGING DESIGN SYSTEM
  43. 43. BRAND IDENTITY PACKAGING DESIGNDielac Milk
  44. 44. Our master layout was adapted to the various sub- brands of the Dielac product range. DIELAC VARIANTS
  45. 45. Adaptation of the Dielac brand identity to shelf talkers, carton boxes and standees. DIELAC POSM
  46. 46. PACKAGING DESIGN ADAPTATION KRONENBOURG 1664
  47. 47. We developed the main design into secondary packaging such as carton boxesfor beer cans and six-pack boxes. MAIN DESIGN ADAPTATION
  48. 48. We adapted the main design to secondary carton box packaging for the bottles. MAIN DESIGN ADAPTATION
  49. 49. Implementation of the brand identity to the beer cases. MAIN DESIGN ADAPTATION
  50. 50. BRAND IDENTITY PACKAGING DESIGNHalida Beer
  51. 51.        We developed the brand identity into bottle labels for the body, neck and cap. MAIN DESIGN ADAPTATION
  52. 52. Elephant with Barley LOGO CMYK GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold) BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4 LOGO CMYK:DARK BACKGROUND GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold) BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4 Detail of the Halida brand identity that was adapted to the different packaging. BRAND IDENTITY DETAIL
  53. 53. HORIZONTAL BANNER - SOLID BACKGROUND Pantone 7405 C Pantone 1795 C Pantone 874 C Pantone Black C 6.000 6.000 5.000 4.000 3.000 1.2001.000 1.000 1.000 800 The brand identity was also developed for POSM items such as shop signages and carton boxes. MAIN DESIGN ADAPTATION
  54. 54. BRAND IDENTITY PACKAGING DESIGNCafé Moment
  55. 55. The Cafe Moment main design was adapted for the different 3-in-1 variants. 3-IN-1 VARIANT ADAPTATION
  56. 56. Designdevelopmentforthe sachet, sachet stick, box and carton boxes. 3-IN-1 VARIANT ADAPTATION
  57. 57. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  58. 58. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  59. 59. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  60. 60. INDUSTRIAL DESIGN
  61. 61. We developed a specific design style based on Marlboro’s key visuals for the year. The visual styling for each item all had something in common to make them look consistent. POINT-OF-SALE DESIGN INDUSTRIAL DESIGNMarlboro Vietnam CHALLENGE SOLUTION • To create a point-of-sale materials system that showed the Marlboro look without showing the branding
  62. 62. Checkout counter design that incorporated storage and product display. This was installed in the checkout aisles of LotteMart. CHECKOUT COUNTER
  63. 63. We developed an endcap shelf design that incorporated both storage and product display. The key visual display is central in the design and made sure that Marlboro’s key visual exposure was maximized. ENDCAP SHELF
  64. 64. Cutaway view of the endcap shelf showing the slanted shelving system that maximizes the storage space. ENDCAP SHELF
  65. 65. Designdevelopmentforastorageanddisplayunit that can be installed into existing supermarket shelving. This design shares similar elements with the checkout counter and helps create a consistent look throughout the different POSM units. SUPERMARKET SHELF
  66. 66. We developed a free-standing product display and cigarettedispenserthatwas installed in convenience stores all around Ho Chi Minh City. UNIFLEX DISPLAY
  67. 67. We developed design proposals that improved the usability of pushcarts and provided more convenience for the pushcart owners. We also incorporated indirect Marlboro branding in the design. PUSHCART DESIGN
  68. 68. WedevelopedthespecialcharacterintheBorma name into the actual shape of the exhibition booth. This created association and sparked interest among the exhibition participants especially when they see discovered the connection between the shapes themselves. EXHIBITION BOOTH DESIGN INDUSTRIAL DESIGNBørma Exhibition Booth CHALLENGE SOLUTION • To design an exhibition booth for Borma that maximized brand exposure.
  69. 69. We utilized the ACB blue as our main color for the ATM booths. We also incorporated a signature shape for the awnings as well as adding features within the booth for more convenience to customers. BRAND IMPLEMENTATION INDUSTRIAL DESIGNACB ATM Booth CHALLENGE SOLUTION • To develop a new design for ACB ATM Booths that will make them more visible in the streets as well as helping build the ACB brand
  70. 70. SINGLE BOOTH
  71. 71. TRIPLE ATTACHED
  72. 72. ATM KIOSK
  73. 73. Thank you for your For more of our work visit us at www.attdesign.vn

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