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Social media for advocacy

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Ann Treacy
Ann Treacy
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Using Social Media Effectively: Recognize it’s a means to a end Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
Three Easy Steps 1. Build a Base 2. Create a Space 3. Mobilize Have a goal in mind! Be Purposeful!! www.treacyinfo.com
Build a Base www.treacyinfo.com
Find the Story: Storify.com www.treacyinfo.com
Find the Story • Find the people who are talking • Recognize potential friends and efluencers • Read the stories they are telling • Recognize trends www.treacyinfo.com
Do Some Stalking • Find Twitter # • Find Facebook Pages & Groups • Find YouTube Channels • Find Pinterest Boards • Find the yeses, the nos and the maybes www.treacyinfo.com
Connect • Interact with existing social media havens • Friend, follow and join • RT, reply, comment • Try to make a real world connection Learn the rules of engagement for your base! www.treacyinfo.com
Create a Space www.treacyinfo.com
Build a Space for your Story • Storyify • Blog • Facebook Page/Group • Twitter # • Pinterest • Tumblr www.treacyinfo.com
How to Manage? • RSS Feeds • HootSuite www.treacyinfo.com
Mobilize www.treacyinfo.com
Use Base Rules • Pick the right time to post • Choose the right people to tag • Choose the right hashtags • Understand how people share • Reach efluencers! www.treacyinfo.com
Call to Action • Change a vote • Impact policy • Raise money • Change behavior • Inform an audience • Adopt kittens • Crowdsource a solution www.treacyinfo.com
Assess Impact • Track statistics • Assess successful strategies – Times to post – Calls to action • Keep an eye on trends and ultimate goals • Go back to the base… www.treacyinfo.com
Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com

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Social media for advocacy

  • 1. Using Social Media Effectively: Recognize it’s a means to a end Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  • 2. Three Easy Steps 1. Build a Base 2. Create a Space 3. Mobilize Have a goal in mind! Be Purposeful!! www.treacyinfo.com
  • 4. Find the Story: Storify.com www.treacyinfo.com
  • 5. Find the Story • Find the people who are talking • Recognize potential friends and efluencers • Read the stories they are telling • Recognize trends www.treacyinfo.com
  • 6. Do Some Stalking • Find Twitter # • Find Facebook Pages & Groups • Find YouTube Channels • Find Pinterest Boards • Find the yeses, the nos and the maybes www.treacyinfo.com
  • 7. Connect • Interact with existing social media havens • Friend, follow and join • RT, reply, comment • Try to make a real world connection Learn the rules of engagement for your base! www.treacyinfo.com
  • 8. Create a Space www.treacyinfo.com
  • 9. Build a Space for your Story • Storyify • Blog • Facebook Page/Group • Twitter # • Pinterest • Tumblr www.treacyinfo.com
  • 10. How to Manage? • RSS Feeds • HootSuite www.treacyinfo.com
  • 12. Use Base Rules • Pick the right time to post • Choose the right people to tag • Choose the right hashtags • Understand how people share • Reach efluencers! www.treacyinfo.com
  • 13. Call to Action • Change a vote • Impact policy • Raise money • Change behavior • Inform an audience • Adopt kittens • Crowdsource a solution www.treacyinfo.com
  • 14. Assess Impact • Track statistics • Assess successful strategies – Times to post – Calls to action • Keep an eye on trends and ultimate goals • Go back to the base… www.treacyinfo.com
  • 15. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com