This is the presentation we gave at the October 2009 Greenhouse Business Camp in Limerick. It has the same slides & message as the one given in September at BizCamp Dublin, but with slightly different content and audience interaction given the dynamics in the room on the day. Of course, you won't get that part from the slides, and I don't remember anyone videoing it...

1. GREENHOUSE BUSINESS CAMP
THE BIGGEST & BEST BUSINESS EVENT IN THE MIDWEST! OCTOBER 11TH 2009
being GOOD
GOOD
isn't
ENOUGH
become a
MARKET LEADER
karl andrew
DEETER TOWNLEY
operations manager managing director
Copyright 2009 Karl Deeter & Andrew S. Townley

3. understanding
Blue Oceans

4. Speed of an airplane
+ economy & flexibility
= air travel utility &
low cost business model

5. Cirque du Soleil
No animals
No “stars”
One arena
Unifying theme
Refined venues
Artistic acts
Better margins
Unquestionably unique

6. finding your
Blue Oceans

7. 1. What do you take for granted?
Eliminate it!
2. What is “industry standard”?
Reduce something significantly, &
Raise something significantly!
3. What's never been offered?
Create it!

8. How?

9. Alternative markets
Go beyond existing groups
Redefine your buyers
Complementary offerings
Shift emotion vs. utility
Lead vs. follow

10. don't forget to
Execute