1. VIRTUAL WORLDS
Greenwich Team 4
Alexandra Bayet
Christina Alvarado
Atman Bhesdadiya
Anastasia Toumazou
Daniel Marczinek
Jargalan Amarsaikhan
Avatarina

2. SALES
e.g. Miss Sixty
PUBLIC * STARDOLL

3. BRANDING, ADVERTISING & CR
e.g. AUDI
PUBLIC * 3D CITY

4. EDUCATION & RESEARCH
e.g. Edinburgh University
PUBLIC * SECOND LIFE

5. INTERNAL * T- SYSTES MMS
PUBLIC * HABBO
RECRUITMENT
e.g. Manpower

6. INTERNAL * T- SYSTES MMS
PUBLIC * ACTIVEWORLDS
COLLABORATION
e.g. IBM

7. TRAINING
e.g. IBM (Academy of Technology)
PUBLIC * SECOND LIFE
INTERNAL * T- SYSTES MMS
“You can hear live the teacher speaking,
you can raise your hand to ask a question
or you can text your question .
I found the environment very interesting”.
Athina Chimaridou - IBM Employee Cyprus

8. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
NEW EMPLOYEE ORIENTATION
e.g. Super Buy

9. SIMULATION
e.g. US Marine Corps
PUBLIC * OPENSIM
INTERNAL * T- SYSTES MMS
“Internal virtual worlds are
used for training-simulation
75% of the time.”
Tobias Dreher – T-Systems
Learning & Knowledge Consultant

10. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
DEVELOPMENT
e.g. Palomar Hospital

11. INTERNAL * T- SYSTES MMS
PUBLIC * SECOND LIFE
e.g. T-Systems @ CEBIT
Hybrid Events

12. IBM
ONE COMPANY, SIX WORLDS
Platform Selection considerations Use in IBM Enterprise
Active Worlds Scalable Events
Forterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes team
OLIVE Pre-built spaces & presentation facilities meetings & small events
OpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community,
Wide scope for IBM community Translation, 2D-3D integration, Region
involvement & contribution Interoperability, Data-center modelling &
BSD licensing: Anyone can get involved management
in development
Second Life Publicly accessible and familiar to some Events and meetings, Employee orientation,
users Learning, Business rehearsals, Serious games,
Scalable Systems management, Interoperability with OpenSim
Voice integration
Torque Simple interface Remote mentoring, Small events, Brainstorming, 2D-
Quick on-boarding 3D integration
High fidelity Data center modeling
Low workstation requirements
Control for 2D integration
Unity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration &
Light weight & customizable interoperability between worlds

13. BENEFITS “Sky is the limit“
George Georgiou - IBM Director Cyprus
24 hour learning “Disabled people can play as others
could not experience the war.” In the future,
Highly involving Michalis Similis – DITS Officer due to the
economic crisis, we might
use it to manage teams
Cost saving IBM.com
Real-time No location constratints
Immersive Increase knowledge resources & capabilities
Time saving Help to prevent real-life errors
Utilization of room Increased Intimacy & geographical brand coverage
Flexible teamwork- Individual view on environment Green workplace

14. ISSUES "It is addictive as hell!”
George Kyriakoullis, - Computer Scientist DITS Officer
Technological Organisational
•Confidentiality
Slow broadband Employee technical skills
Slow computers Employee adoption
Redesign information system Trust establishment
IT security Less loyalty
Unreliable systems Lack of control
Incompatible networks Less real-world interaction
Traffic congestions Limited target audience
Viability
Legal Cultural
Confidentiality Addiction
Copyright infringement Identity issues
Ethics Lack non-verbal cues

15. VIRTUAL WORLDS – SO WHAT?
Tobias Dreher & Claus Lehman, Anonymous, who works for a London-
T-Systems Multimedia Solutions based new media design company
Gmbh with 25 years of experience
“Development and utilization of Virtual “Virtual worlds in business is dead, stone
Worlds is still at starting point” dead. It died about 4 years ago
“Currently experiencing quick recovery for “… if you are doing an assignment on
roughly a year since 2007/2008 decline…” virtual worlds and business, your Master’s
should be in History and not Business”
“IBM and Intel are strong change drivers”
Interactive website integration in 2011 has
become a big advantage
THE TEAM
AGREES WITH…

16. REFERENCES – Secondary Research I
B2B Marketing, 2010. Social Media: Virtual reality in B2B, B2B Marketing. Available at: http://www.b2bmarketing.net/knowledgebank/social-
media-marketing/features/social-media-virtual-reality-b2b [Accessed 20 April 2012].
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the
opportunities and technologies, IBM [online] Available at: <http://www.ibm.com/developerworks/webservices/library/ws-virtualspaces/>
[Accessed 18 April 2012]
Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008.
(PDF).
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School
Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or
http://dx.doi.org/10.2139/ssrn.634645. [Accessed 16 April 2012].
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid Business, [online] Available at:
http://www.hypergridbusiness.com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19 April 2012].
Linden Research Inc., 2012. Employee simulation environment. Linden Research Inc., Available at: http://secondlife.com/destination/employee-
simulation-environment [Accessed 23 April 2012].
Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-
Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].

17. REFERENCES – Secondary Research II
OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND
LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at:
http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].
Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at:
https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkey
words%5D=coca+cola [Accessed 24 April 2012].
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, 2006. The Use of Information Systems in Collocated and Distributed Teams: A Test
of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32.
Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106.
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at
http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/
Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No.
3 / Sep 2008. (PDF).
University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at:
http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia
Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].

18. REFERENCES - Interviews
George Georgiou. 2012. How virtual world is being used by IBM,
Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London,
Cyprus, 5 April 2012.
Athina Chimaridou. 2012. How virtual worlds is being used by
IBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia and
London, 5 April 2012.
George Kyriakoullis . 2012. Have you ever used virtual world and
how?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,
4 April 2012.
Michalis Simillis , 2012. Have you ever used virtual world and
how?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,
4 April 2012.
Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview.
Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar]
Berlin and London. 20 April 2012.