For too many years, companies have been hobbled by the vicious cycle of busy thinking, frenetic activity, bureaucratic planning, and other hallmarks of corporate strategies. Research confirms the negative effects these conditions have on strategic output. Recognizing that new thinking was needed to reclaim strategy, A.T. Kearney set out to write the next chapter and set a new course for the future of strategy.
A.T. Kearney’s FutureProof Strategy offers a solution for organizations facing profound strategic challenges. Based on the combination of three fundamental principles—drawing inspiration from the future, being organizationally inclusive, and creating a portfolio of competitive opportunities—a new future for strategy has been written.