persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
7. Components of
Persona
Profile & Day
in Life
Outlook &
Objective
Problems &
Obstacles
Expectations
& Lookouts
Hangouts &
Engagements
Marketing
Economics
21. Persona – Accomplished Professional
• I work for an established organization in retail/manufacturing with a revenue >
$1.5 mn
• I am a multi functional leader potentially in pursuit for the next level within a few
years
• I am an accomplished professional with extensive Field Management (10+ to 15
Years) experience and well versed in Professional Business Management.
• I am seasoned task executor subordinated to COO/President/ Operations
Instigating Operational Heads/Directors towards excellence. My achievement
certificates in my past roles stand testimony to my work ethic, passion and
performance.
• Very adept at getting work done and providing thought leadership. I Collaborate
with Finance/Projects heads for cross functional work completion and initiatives.
22. Persona – Accomplished Professional
• I am a highly competitive individual motivated by profit and prestige. This has
worked for me. I like to get work done. Only command and control works in my
industry. I values integrity and consistency as two facets of my work ethic.
• My core purpose is to improve everything and I wish my team to be accountable
and optimized to meet changing environment. Everyday I am answerable for
profit. I am sure that process improvement is way to go. I am very Busy hence
encourage usage of standard technology applications to complete work faster.
• I face a lot of restrictions by regulations and organizational approval mechanisms.
I have the authority to approve only small budgets.
• Every year I have been achieving targets. This year my functional targets is to
reduce 2% of IT infrastructure spending. Focuses on time, quality and cost to
achieve those targets. There are a few vendors who support me, they are like
family. I hope to make use of their friendly terms to get through my goals
23. Persona – Accomplished Professional
• I am Puzzled by Variation in spending across similar facilities, deterioration
in Production volume throughput, in effective Process Adherence, in
effective Execution and unnecessary Operational(energy) Penalties.
• Frequently, I face a lot of mishaps due to process non Compliance
problems. This is exasperated by unavailability of critical information and
proper escalation mechanism leading to extensive downtime and
productivity loss. Frequent boardroom discussion of this topic makes me
look bad.
• To circumvent the problem, I am forced to spend on multiple sources of
energy, supervising Irresponsible manpower and oversee abuse of facilities.
• I think I need a cost effective and reliable solution to alleviate scarcity of
Instant Information, scarcity of Verifiable long term information and
inadequacy of effective tools to achieve the desired outcomes.
24. Persona – Accomplished Professional
• I am actively seeking information to reduce human dependency, human
errors and unreliable data. I have discussed with few vendors to no avail
• I realize need for expert advice, best practices, quality compliance
mechanisms to control my operation and production cost.
• My priority spending needs restrict my ability to invest in progressive
solutions. I need support information to convince my senior management
to approve long term solutions.
• In the absence of such complimentary help all that I can do is using manual
ledgers and logs. I informed my internal team to find some jugaad
solutions.
• Any thing new needs to be referred for I trust my Industry Peers, I need to
see a Case- Studies of product used in similar situation. If any one in
Industrial Body recognizes a solution, it gives me a lot of assurance.