Do you know what is App Store Optimization? Here in my Document you can get a brief idea about Mobile Apps Optimization process. If you want to HIRE any Mobile Apps Developer or if you want to optimize your App Store - Please SKYPE me - atanu.das1985 for a FREE QUOTE.

1. What is
App Store
Optimization

2. Content
 What is ASO
 Why App Marketing is Needed
 Benefits of App Store Optimization
 What Should Be There in App
 The Overall Process
 Hygiene Factors
 Pre & Post Optimization
 Mobile App Ads
 Tracking
 Monitoring

3. Full form of ASO is App Store Optimization. But we need to know what is App
Store Optimization. Let us check what is the meaning of ASO:
 A (Application) : Mobile App is one of the trending channels of Digital
marketing for business / Corporate Branding. It can be developed /
launched for different purposes like business branding, utility, User
Engagement etc.
 S (Store) : Store means the platform where we can launch the apps such
iTune, Playstore & Windows market place etc.
 O (Optimization) : Developing and Launching the Mobile Apps in these
stores won’t make you profitable. Don’t forget that there are lots of
competitors & they have better apps with better facilities, visibility,
engagement & last but not the least better Branding etc. We need to
compete with them, beat them – to get better visibility, better placement,
to have good amount of users & to achieve the purpose. That is why we
need App Store Optimization so that every one knows about our apps &
download our apps. We need to do App Store Optimization because the
Mobile Apps Marketing captures the huge market share in the digital
marketing field. It has become one of best marketing channels in digital
marketing field.
In the coming slides we will get to know why mobile app is necessary, how to
optimize them & the result of optimization. Please be with me…
What is ASO

4. Why Mobile App Marketing
Before discussing
anything please
check the data which
will make us
understand of the
necessary of
Mobile App Marketing

6.  Easy to use (User Friendly)
 Drive more users (purchase)
 Boost Engagement
 Increase Awareness
 Direct Marketing
 Increase visibility
 Works in off line also
 Build loyalty
 Revenue generation
Purpose of App Marketing

7.  In-app purchase
 Ad incentive
 Paid ad downloads
Revenue Model

8.  Easy to use (User Friendly)
 Attractive User Interface
 Bug Free app
 Proper Description
 Should have good demo images
 Should have good reviews &
rating from different IPs
What should be there in
Mobile App

9. Tree Structure Process

10. Hygiene factors
 Descriptive App Name
 Choose your Keywords Wisely
 Having attractive app icon
 Find the right keywords App Store Rankings,
AppTweak , Sensor Tower , SearchMan
 Having a beautiful design and screenshots.
 Having detail App description
 Good & Unique Ratings & Reviews from
different IPs

11. Pre Launch Optimization
 Aggressive Keywords research for
the Mobile App
 Product description with proper
screenshot and intelligent use of the
Keywords
 App name should be optimized with
keywords
 Category optimization (like game,
lifestyle etc)
 Attractive App Icon
Pre Launch Optimization
Steps

12. Post Launch Optimization
Steps
 Social Sharing (Like social media)
 Get reviewed by the bloggers
 Gets reviews for the app
 Owned media
 Offer & referral marketing

13. Paid Optimization of Your
Apps
 Paid promotion to get the number of
downloads so that the Mobile App gets top
chart ranking
 App Install Ad Display and Promotion
 Run an App Engagement Ad
 Paid Social Media App Engagement Ad for
targeted Users

14. Organic Tools
 Google Mobile Analytic
 Flurry Mobile Analytic
Paid Media Tools
 AdMob
 Adwords
 Facebook Ad Manager
Tools Required For Mobile
Apps Optimization

15. Small Brief About Us: We are a team of 15 members – providing Web Design, Web Development, Digital
Marketing, Paid Marketing, Content marketing, Mobile Apps Development, App Store Optimization to our
clients. We have already done 200+ projects Locally and internationally.
If you are looking for any kind of Mobile Apps Development or App Store
Optimization you can directly contact with me
 Skype: atanu.das1985
 Email: atanu_das1985@yahoo.co.in
 Phone: +91-9830528683

16. Connect Me Via My Other
Social Profiles
 Linkedin: http://in.linkedin.com/in/kolkataseoexpertatanudas/
 Twitter: https://twitter.com/seoexpertatanu
 Google Plus: https://plus.google.com/u/0/+AtanuDas
 Design Portfolio: http://graphicsdesignexpertindia.blogspot.com/