2. A slogan is a catchy phrase that is
used to help people remember a
product and make them want to buy it
3. Slogans usually come at the end of the advert
A slogan is a verbal logo
Instantly communicate the nature of the business,
product, or service.
They are appealing to the target audience
They are able to withstand the test of time
They work in context of all potential
communications’ media
They are brief and memorable