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Successful Project
Leadership through
    Storytelling

  Stephen Carver FAPM
The most important skill
           for
 Project Professionals?
Planning
  “People don’t like to plan - Planning is
 unnatural - It is much more fun just to do.


And the nice thing about just doing is that
   failure comes as a complete surprise.


Whereas if you have planned, the failure is
 preceded by a long period of despair and
                  worry”
Major Threats to Project Success
Key to graph
                              A                                       55
A Bad communication
                              B                             37
  between stakeholders
B Lack of planning            C                             36

C Milestones not being met    D                        31

D No quality control          E                   27
E Costs getting out of hand                  24
                              F
F Inadequate resource co-
                              G              23
  ordination
                              H         17
G Poor overall management
H Mis-management of           I         16

  progress                    J    10
I Supplier skills over-
                              0   10    20        30        40   50   60
  stretched
J Supplier under-resourced
Sticky Stories
But stories are just for children!
Newspapers
    Books
 Magazines
    Plays
     TV
   Adverts
Video Games
    Films
  Business
1st Principle
of Journalism

   FIRST SIMPLIFY
       THEN
   EXAGGERATE!
1st Principle
of Journalism

SEXY SECRETS
  OF POISON
  PIE KILLER
“Stories are vital
  for Leaders!”
“A story expresses how
 and why life changes
  and how it can be”
    “Visioning”
Logic/Rhetoric       Storytelling


 “People are not inspired to act
        by reason alone”
Logic/Rhetoric                  Storytelling
      Conventional                Unconventional
          Safe                       Dangerous
   Reasoned - logical          Emotional - complex
           IQ                           EQ
    Engages intellect        Engages hearts and minds
Easy to destroy with logic   Hard to destroy with logic
What’s the
 Story?
What makes for a
  good story?
         Has characters
         A mind journey
      An emotional journey
      Embraces complexity
          Has structure
Creates meaning – often multiple
    Does not tell – it shows
         Has an impact
        Catalyses change
        Is remembered…
Has structure
Structure

    1. Starts with a situation (often balance)
     2. Inciting incident unbalances situation
          3. Attempts to restore balance
4. Trials of risk and challenge force characters to
             face difficult choices/struggle
         5. Discover the truth/deliverance
                  6. New situation…
It’s not what you say…
Communication Facts

   Speak at 150 WPM
   Process 500-750 WPM
   Average Attention Span 7.5 min
                                 Content
                                   7%
   Relative Importance:
                                           Vocal
                                            35%
                       Body
                     Language
                       58%
You are cleverer than you think
Cna yuo raed this at nroaml seped? 55 plepoe out of
100 can.

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht
I wasrdanieg.The phaonmneal pweor of the hmuan
mnid, aoccdrnig to arscheearch at Cmabrigde
Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres
in a wrod are,the olny iproamtnt tihng is taht the frsit
and lsat ltteer be in the rghit pclae. The rset can be a
taotl mses and you can sitll raed it whotuit a pboerlm.
Tihs is bcuseae the huamn mnid deosnot raed ervey
lteter by istlef,but the wrod as a wlohe. Azanmig eh?

And I awlyas tghuot slpeling was ipmorantt!
Words Don’t Matter?

                      Golden Sandwich
                            3 Rule
                  Cool/Important/Relevant
                   Eight Elections Straight
                 Stories - Dream/Hold/Fear
                      Voice/Eyes/Body
                   Connection/Challenge
                           Change
What makes for a
 good PROJECT?
         Has characters
         A mind journey
      An emotional journey
      Embraces complexity
          Has structure
Creates meaning – often multiple
    Does not tell – it shows
          Has an impact
        Catalyses change
         Is remembered
To tell your Project Story
Successful Project
Leadership through
    Storytelling

  Stephen Carver FAPM

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Successful project management through storytelling

  • 1. Successful Project Leadership through Storytelling Stephen Carver FAPM
  • 2. The most important skill for Project Professionals?
  • 3. Planning “People don’t like to plan - Planning is unnatural - It is much more fun just to do. And the nice thing about just doing is that failure comes as a complete surprise. Whereas if you have planned, the failure is preceded by a long period of despair and worry”
  • 4. Major Threats to Project Success Key to graph A 55 A Bad communication B 37 between stakeholders B Lack of planning C 36 C Milestones not being met D 31 D No quality control E 27 E Costs getting out of hand 24 F F Inadequate resource co- G 23 ordination H 17 G Poor overall management H Mis-management of I 16 progress J 10 I Supplier skills over- 0 10 20 30 40 50 60 stretched J Supplier under-resourced
  • 6. But stories are just for children!
  • 7. Newspapers Books Magazines Plays TV Adverts Video Games Films Business
  • 8. 1st Principle of Journalism FIRST SIMPLIFY THEN EXAGGERATE!
  • 9. 1st Principle of Journalism SEXY SECRETS OF POISON PIE KILLER
  • 10. “Stories are vital for Leaders!”
  • 11. “A story expresses how and why life changes and how it can be” “Visioning”
  • 12. Logic/Rhetoric Storytelling “People are not inspired to act by reason alone”
  • 13. Logic/Rhetoric Storytelling Conventional Unconventional Safe Dangerous Reasoned - logical Emotional - complex IQ EQ Engages intellect Engages hearts and minds Easy to destroy with logic Hard to destroy with logic
  • 14.
  • 15.
  • 17. What makes for a good story? Has characters A mind journey An emotional journey Embraces complexity Has structure Creates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered…
  • 19. Structure 1. Starts with a situation (often balance) 2. Inciting incident unbalances situation 3. Attempts to restore balance 4. Trials of risk and challenge force characters to face difficult choices/struggle 5. Discover the truth/deliverance 6. New situation…
  • 20. It’s not what you say…
  • 21. Communication Facts  Speak at 150 WPM  Process 500-750 WPM  Average Attention Span 7.5 min Content 7%  Relative Importance: Vocal 35% Body Language 58%
  • 22. You are cleverer than you think Cna yuo raed this at nroaml seped? 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I wasrdanieg.The phaonmneal pweor of the hmuan mnid, aoccdrnig to arscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are,the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deosnot raed ervey lteter by istlef,but the wrod as a wlohe. Azanmig eh? And I awlyas tghuot slpeling was ipmorantt!
  • 23. Words Don’t Matter? Golden Sandwich 3 Rule Cool/Important/Relevant Eight Elections Straight Stories - Dream/Hold/Fear Voice/Eyes/Body Connection/Challenge Change
  • 24.
  • 25. What makes for a good PROJECT? Has characters A mind journey An emotional journey Embraces complexity Has structure Creates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered
  • 26. To tell your Project Story
  • 27. Successful Project Leadership through Storytelling Stephen Carver FAPM