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Final Report

  1. 1. Ynot Software Solutions Acharya Bangalore B-School Page 1 Chapter – 1 Introduction to Study
  2. 2. Ynot Software Solutions Acharya Bangalore B-School Page 2 INTRODUCTION TO STUDY The term Information Technology refers to the application of technology by considering information. The storing, manipulation and management of data using computer can also be defined as an Information Technology. The IT sector has grown much faster globally. The vacancies in IT professions are also increasing due to the variety of performance of IT professionals in every field. The field of information technology (IT) covers the design, administration and support of computer and telecommunications systems. Some of the positions in this field include database and network administrators, computer support specialists, computer scientists, software programmers and system analysts. The majority of career tracks in IT entail design and operational tasks related to computer hardware components, networks and software applications. Professionals in the IT field work with businesses and organizations to set up and support viable computer networks that will keep systems efficient and reliable. IT encompasses all hardware and software used in the storing, creation and accessing of information. Examples of technologies that professionals work with are firewalls, databases, media storage devices, networks and the Internet. Information Technology covers a broad spectrum of hardware and software solutions that enable organizations to gather, organize, and analyze data that helps them achieve their goals. It also details technology-based workflow processes that expand the capacity of an organization to deliver services that generate revenue. The four main focuses of IT personnel are business computer network and database management, information security, business software development, and computer tech support.
  3. 3. Ynot Software Solutions Acharya Bangalore B-School Page 3 Some of the most popular positions for people interested in Information Technology: Computer Systems Analyst In this position, analysts design and develop computer systems and are an expert at every facet of hardware, software, and networks. Analysts also evaluate the systems and research the industry for better products to enhance their existing system. Cloud Specialist Cloud specialists organize and give configuration to the information infrastructure in the sky. Because this is still an emerging technology, these architects are highly sought after and one of the top-paying professions in the industry. Computer Forensic Investigator These investigators are computer crime detectives that search for, identify, and evaluate information from computer systems. Health IT Specialist Health IT is booming, especially with Affordable Care Act coming on and transition from paper to electronic health records. Health IT specialists will mix computer knowledge will record-keeping skills, medical coding, and billing. Database Administrator Database administrators create, upgrade, and test for databases.
  4. 4. Ynot Software Solutions Acharya Bangalore B-School Page 4 Web Developer Web developers are in high demand because they have a great understanding of what makes a good operating system. They create web pages, web applications and web content with their knowledge of what the average surfer finds visually stimulating and how to optimize sites for mobile tech, among numerous other skills. IT Manager These managers are the contact pros when your email won’t send or Microsoft Word doesn’t open. As the head of the IT department, they ensure that a company’s network is operating smoothly and that dangerous threats like malware are minimized. Information Technology Vendor Manager Slightly more hands-off compared to some tech positions, vendor managers oversee supply when it comes to software and hardware. This can mean anything from Microsoft’s latest word processor to health IT programs for hospitals. Computer Systems Administrator The expertise of network and computer systems administrators is essential to every office. Aside from maintaining a healthy computer network, they also lend their tech knowledge to managing telecommunication networks. This profession is expected to add 96,600 new positions by 2020! Mobile Application Developer Because of highly-mobile lifestyle, mobile application developers are and will be in high demand for years to come, especially as mobile devices and technology becomes increasingly sophisticated.
  5. 5. Ynot Software Solutions Acharya Bangalore B-School Page 5 Scope of the study The Information Technology - Information Technology Enabled Services (IT-ITES) sector is a field which is undergoing rapid evolution and is changing the shape of Indian business standards. This sector includes software development, consultancies, software management, online services and business process outsourcing (BPO). One of the biggest benefits that the computer and IT industry provides in India is the employment it can generate. Other benefits are export and Foreign Direct Investments (FDI). New markets have opened up in the Middle East, Africa, Eastern Europe, and South and South East Asia. India is now a major destination for IT outsourcing. Objectives of the study  To understand the structure and functionality of the IT firm.  To understand the different verticals and departmental activities of Ynot Software Solutions.  To gain a practical exposure of working in IT related organization. Advantage in IT The main specialty of this field is that one can reach success by just having some qualities like creativity, willpower to learn new things, ability to withstand any situations and confidence. Everyone use to dream a house in 35th age, a car in 40 and an excellent retirement amount of 10- 15 lakhs in their account. But a talented IT professional can acquire those dreams within 30's. Even a government employer may take years of experience to get increment in their salary and post, but here in IT sector it just take some months to get it. IT also helps a professional to get fixed their meetings abroad, this helps them to get job opportunities in many foreign companies and it will definitely make their world immense. IT also helps in increasing one`s talent and personality.
  6. 6. Ynot Software Solutions Acharya Bangalore B-School Page 6 Chapter – 2 Industry Profile, Company Profile & Product Profile
  7. 7. Ynot Software Solutions Acharya Bangalore B-School Page 7 INDUSTRYPROFILE Information Technology Information Technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. IT is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The term information technology was coined by the Harvard Business Review, in order to make a distinction between purpose-built machines designed to perform a limited scope of functions and general-purpose computing machines that could be programmed for various tasks. As the IT industry evolved from the mid-20th century, it encompassed transistors and integrated circuits -- computing capability advanced while device cost and energy consumption fell lower, a cycle that continues today when new technologies emerge. Indian Industry One of the biggest factors that have helped India to make its mark on the world map is its booming IT industrial sector. The contributions being made by the IT industry towards the country's GDP has led to a steady growth of the Indian economy. India's IT industry is regarded as a hub of innovators providing world class technology solutions across the globe. Various international organizations have set up their offices here in India like Google, Accenture etc. It has helped in changing Indian economy from a agricultural based economy to a knowledge driven economy. IT sector has helped the domestic economy to integrate with the world economy. It has made significant impacts on the lives of many people. It has also helped people settled in far flung topographies to connect with the rest of the world. It has given birth to e-governance practices, as
  8. 8. Ynot Software Solutions Acharya Bangalore B-School Page 8 a result of which people get an easy access via e-health, e-education, e-ticketing etc. to the various governmental services. Today almost everything can be done online whether its shopping, ticketing, filing Income Tax returns etc. Though the year 2014 was full of challenges and uncertainties but the IT sector managed to achieve double digit growth rate and attained revenues of USD 108 billion in the fiscal year 2014-2015. Growth of IT Industry in India Information technology in India is an industry consisting of two major components: IT services and business process outsourcing (BPO). The sector has increased its contribution to India's GDP from 1.2% in 1998 to 7.5% in 2012. According to NASSCOM, the sector aggregated revenues of US$147 billion in 2015, where export revenue stood at US$99 billion and domestic at US$48 billion, growing by over 13%.India's Prime Minister Narendra Modi has started 'Digital India' project to give IT a secured position inside & outside India. The industry achieved a major breakthrough in the 1990s and is now one of the important industries of India. The main cause of the rapid development of software industry is its vast reservoir of technically skilled manpower which has transformed India into a software super power. With a compound annual growth of about 52 per cent between 1991 and 1996, the Indian software sector has expanded almost twice as fast as the world’s leading US software industry did, during the same periods, although from a smaller base. There is now a critical mass of more than 500 software firms in the country and apart from these companies there are an additional 1,000 start-up-companies. Today, India is one country that offers cost-effectiveness, great quality, high reliability, speedy deliveries and, above all, the use of state-of-the-art technologies in software industry. The year 1995-96 was a boom year for the Indian computer industry and the Information Technology (IT) industry of India really exploded in that year.
  9. 9. Ynot Software Solutions Acharya Bangalore B-School Page 9 Despite the challenges such as the continued technology slowdown in the global market, strong fundamentals and core value position of the software and services industry led to outperforming all other sectors in the country. Its export grew by 26.3 per cent in 2002-03, clocking revenues of Rs 46,100 crore. The Indian software and services industry is one of the very few sectors worldwide to have witnessed double digit growth. This has increased its share of total Indian exports from 4.9% in 1997 to 20.4 per cent in 2002-03. It is expected to generate total employment for four million people (including support services), account for 7% of India’s GDP and 30 % of India’s foreign exchange inflows in the year 2008. Software has become a major item of export in India. In the year 2004-05, the software and service exports from India registered a 34.5 per cent growth. The total software and services revenues grew by 32 per cent to $ 22 billion in 2004-05 and to $ 28.5 billion in 2005-06. Progress of IT Industry (figure in $ billion): Year 2003-04 2004- 05 2005-06* IT software and service exports 9.2 12 15.2 ITE-BPO exports 3.6 5.2 7.3 Domestic market 3.9 4.8 6 Total 16.7 22 28.5
  10. 10. Ynot Software Solutions Acharya Bangalore B-School Page 10 According to NASSCOM, the industry is expected to register a growth of 30 to 32 per cent in the near future. The domestic market, according to NASSCOM, grew by 24 per cent. Findings of the survey conducted by NASSCOM indicate that the total value of outsourcing to India ($ 17.2 billion in (2004- 05) is as much as 44 per cent of the worldwide total. There is good reason to believe that the present strong momentum will continue to drive the expansion of this industry. Indian companies have so far concentrated on only two largest IT service markets, viz., the U.S.A. and the U.K. Countries like Canada, Japan, Germany and France represent huge growth potential. Other countries like the Netherlands, Sweden and Australia also hold great possibilities. IT companies are aggressively exploring other markets in Europe, Latin America and Asia Pacific. Hardware The hardware segment of Information Technology (IT) industry is one of the fastest growing industries in terms of production, international trade and is characterised by innovation. According to a recent study, by 2010, the global electronics industry would cross $ 1 trillion mark and Indian electronic hardware industry may be well over $ 73 billion by then. The components segment has a potential to reach $ 11 billion by 2010. This will offer employment opportunities to over 5 million persons. After liberalisation in 1991, India is fast catching up with the world in terms of penetration of IT, telecommunications and consumer electronics products. This can lead to a huge demand for these products as well as provide base for global competition. “The Personal Computer (PC), not TV, will be the key information appliance of 21st century,” said Andy Grove, co-founder of Intel, the world’s largest chip-maker over a decade ago. He was proved right in the U.S. before the turn of the 20th century when for the first time PCs outsold TVs. This has not happened in India, and may not happen for another decade. But PCs are gaining more popularity in India as compared to TVs as the time passes.
  11. 11. Ynot Software Solutions Acharya Bangalore B-School Page 11 Sale of personal computers (PCs) increased by 20% in 2004-05 to 3.63 million units. Internet subscribers also went up by 23 per cent in 2004-05 to 2.92 million over the previous year. The rise in PC sales can be attributed to home segment which posted a growth of 48 per cent. Significant consumption by telecom, banking, manufacturing as well as business process outsourcing (BPO) and IT enabled services (ITES) segment also contributed to rise in PC sales. India has emerged as the most preferred destination for BPO, a key driver of growth of software industry and the service sector. Smaller cities and towns fuelled the IT consumption with class С cities accounting for over 50 per cent of total PC sales. Under the existing growth pattern, the domestic PC market is expected to touch 14.3 million units by 2010 with PC penetration of 45 per 1000 people. Output of Indian electronics and IT industry is estimated to have grown by 18.2 per cent to Rs. 1, 14,650 crore in 2003-04. Overview Bangalore is considered to be the Silicon Valley of India because it is the leading IT exporter. Exports dominate the industry and constitute about 77% of the total industry revenue. However, the domestic market is also significant with a robust revenue growth. The industry’s share of total Indian exports (merchandise plus services) increased from less than 4% in FY1998 to about 25% in FY2012. According to Gartner, the "Top Five Indian IT Services Providers" are Tata Consultancy Services, Infosys, Cognizant, Wipro, and HCL Technologies. Videsh Sanchar Nigam Limited (VSNL) introduced Gateway Electronic Mail Service in 1991, the 64 Kbit/s leased line service in 1992, and commercial Internet access on a visible scale in 1992. Election results were displayed via National Informatics Centre's NICNET. The Indian economy underwent economic reforms in 1991, leading to a new era of globalization and international economic integration. Economic growth of over 6% annually was seen during 1993-2002. The economic reforms were driven in part by significant the internet
  12. 12. Ynot Software Solutions Acharya Bangalore B-School Page 12 usage in the country. The new administration under Atal Bihari Vajpayee 1999 govt pm which placed the development of Information Technology among its top five priorities formed the Indian National Task Force on Information Technology and Software Development. "The New Telecommunications Policy, 1999" (NTP 1999) helped further liberalize India's telecommunications sector. The Information Technology Act 2000 created legal procedures for electronic transactions and e-commerce. Throughout the 1990s, another wave of Indian professionals entered the United States. The number of Indian Americans reached 1.7 million by 2000. This immigration consisted largely of highly educated technologically proficient workers. Within the United States, Indians fared well in science, engineering, and management. Graduates from the Indian Institutes of Technology (IIT) became known for their technical skills. The success of Information Technology in India not only had economic repercussions but also had far-reaching political consequences. India's reputation both as a source and a destination for skilled workforce helped it improve its relations with a number of world economies. The relationship between economy and technology valued in the western world facilitated the growth of an entrepreneurial class of immigrant Indians, which further helped aid in promoting technology-driven growth. Recent development The economic effect of the technologically inclined services sector in India accounting for 40% of the country's GDP and 30% of export earnings as of 2006, while employing only 25% of its workforce is summarized by Sharma (2006): "Today, Bangalore is known as the Silicon Valley of India and contributes 33% of Indian IT Exports. India's second and third largest software companies are headquartered in Bangalore, as are many of the global SEI-CMMI Level 5 Companies." Numerous IT companies are based in Mumbai such as TCS (among India's first and largest), Reliance, Patni, L&T InfoTech, Myzornis Corporation and I-Flex. Thiruvananthapuram (Trivandrum), the capital of Kerala state, is the foremost among the Tier II cities that is rapidly growing in terms of IT infrastructure. As the software hub of Kerala, more than 80% of the state's software exports are from here. Major campuses and headquarters of
  13. 13. Ynot Software Solutions Acharya Bangalore B-School Page 13 companies such as Infosys, Oracle Corporation, IBS Software Services and UST Global are located in the city. India's biggest IT company is building the country's largest IT training facility in Trivandrum the project is worth INR10 billion and will have a capacity of 10,000 seats. The completion of the facility is expected in 2014 or 2015. On 25 June 2002, India and the European Union agreed to bilateral cooperation in the field of science and technology. A joint EU-India group of scholars was formed on 23 November 2001 to further promote joint research and development. India holds observer status at CERN, while a joint India-EU Software Education and Development Centre will be located in Bangalore. 10 Major IT hubs in India Bangalore Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India. Bangalore showed the slowest rate of annual growth at 4 percent driven by reduced demand in the BPO/ITES sector). Chennai It is the second largest exporter of software next to Bangalore. It has the largest operations for India’s top software company TCS, Infosys ( has world's largest development centre with 25,000 employers in Mahindra world city at Baranur near Chengalpattu, and many centres in IT corridor), and other software companies like Wipro, CTS, Patni, L&T InfoTech and many companies have major operations in IT corridor, Ambattur and other places in Chennai. Hyderabad Hyderabad called as Cyberabad, which has good infrastructure and good government support is also a good technology base in India. The Government of AP Has built a separate township for IT Industry called the HITEC City. Pune Pune, a major industrial point in India. Coimbatore It is the Manchester of South India. Among major metro-markets Coimbatore (up 31%), It become an upcoming major IT hub of India
  14. 14. Ynot Software Solutions Acharya Bangalore B-School Page 14 NCR (National Capital Region) The National Capital Region of India comprising Delhi, Gurgaon, Faridabad, Noida, Greater Noida and Ghaziabad are having ambitious projects and are trying to do every possible thing for this purpose. Mumbai Popularly known as the commercial, entertainment, financial capital of India, this is one city that has seen tremendous growth in IT and BPO industry, it recorded 63% growth in 2008.TCS, Patni, L&T InfoTech, I-Flex WNS and other companies are headquartered here. Kolkata Kolkata is a major IT hub in eastern India. All major IT companies are present here. The city has tremendous potential for growth in this sector with upcoming areas like Rajarhat. Trivandrum Trivandrum is the capital of Kerala. GOK provides a good platform for IT development in the city with India's largest IT Park Techno park and dedicated Techno city. Jaipur This rapidly growing industrial hub houses a lot of IT/ITES and BPO giants. Genpact, Connexions IT services, Deutsche Bank and EXL BPO, Infosys, Tech Mahindra, and Wipro are here. There are plans to build the largest IT SEZ in India by Mahindra under the Mahindra World City. Top 10 Indian Companies Tata Consultancy Services TCS The largest IT Company in India with revenues over USD 10 billion and profits surpassing USD 2.2 billion, Tata Consultancy Services (TCS) is a global IT giant. It has close to 250,000 employees and is one of the top three global IT companies. Cognizant American multinational IT Company has become one of the power houses of the Indian IT industry scene with revenues of USD 6.1 Billion 2011 and 2012 first quarter USD 1.71 Billion.
  15. 15. Ynot Software Solutions Acharya Bangalore B-School Page 15 Wipro With a global presence in over 54 countries and a revenue crossing USD 7.2 billion, Wipro is undoubtedly one of the leading IT services and outsourcing companies. Under the leadership of Azim Premji, the company has galloped to become one of the biggest IT companies. Infosys A USD 7 billion revenue company, which has offices in over 30 countries, Infosys is easily one of the top IT companies in India. It offers business consulting, IT consulting solutions and has workforce strength of over 150,000 employees. HCL Technologies With revenues of over USD 3 billion, HCL Technologies is one of the biggest names in the Indian IT sector. It offers engineering, BPO, EAS, IT infrastructure etc services to Indian as well as global clients. Tech Mahindra With a net income of over USD 128 million, Tech Mahindra is a leading networking and BPO solutions provider based in India. The company has a strong workforce comprising of over 42,000 employees. Mphasis A USD 1 billion company, Mphasis is a part of HP. Founded by Jaithirth Rao and Jeroen Tas, Mphasis has its presence in over 14 countries providing IT solutions to businesses. IGATE Patni IGATE Patni based in Bangalore, is now a subsidiary of iGATE having its international presence in India, Australia, US, Mexico, Brazil, UK, Germany and many more. It boasts of revenues of around USD 430 million.
  16. 16. Ynot Software Solutions Acharya Bangalore B-School Page 16 L&T InfoTech With strong revenue of around USD 650 million, Mumbai based Larson and Turbo InfoTech is one of the leading IT companies and BPO solutions provider. Alliances with Microsoft, SAP, and Oracle etc make it a force to reckon with. Oracle Financial Services iFlex Oracle Financial Services, formerly known as iFlex Solutions, it a major IT player in the Indian market. With revenue of nearly USD 520 million, and a strong backing of Oracle, it is undoubted one of the strongest companies in the IT solutions for the banking sector. Employment generation This sector has also led to massive employment generation. The industry continues to be a net employment generator expected to add 230,000 jobs in FY2012, thus providing direct employment to about 2.8 million, and indirectly employing 8.9 million people. Generally dominant player in the global outsourcing sector. However, the sector continues to face challenges of competitiveness in the globalized and modern world, particularly from countries like China and Philippines. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and the European Union. However, the recent global financial crisis has deeply impacted the Indian IT companies as well as global companies. As a result hiring has dropped sharply, and employees are looking at different sectors like the financial service, telecommunications, and manufacturing industries, which have been growing phenomenally over the last few years. India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs. The first software export zone SEEPZ was set up here way back in 1973, the old avatar of the modern day IT Park. More than 80 percent of the country's software exports happened out of SEEPZ, Mumbai in 1980s.
  17. 17. Ynot Software Solutions Acharya Bangalore B-School Page 17 Future outlook The Indian IT market currently focuses on providing low cost solution in the services business of global IT. Presence of Indian companies in the product development business of global IT is very meagre, however, this number is slowly on the raise. US giants that outsource work to India, do not allocate the high end SDLC (Software Development Life Cycle) processes like requirement analysis, high level design and architectural design, although some Indian IT players have enough competency to take up and successfully complete these high level software jobs. The other prominent trend is, IT jobs, that were earlier confined to Bangalore, are slowly starting to experience a geographical diffuse into other cities like Chennai, Hyderabad and Pune. The growth is not fast paced, this, can be largely attributed to the lethargic attitude of the government in providing proper telecommunication infrastructure. The penetration levels are higher for mobile, but, the speed at which the backbone infrastructure works (network speed) and the coverage it offers are far below what other countries of the world have currently in offer. The Indian Advantage The above listed views might possibly work against India’s dream to become the biggest contributor to world IT business, but, if there is one factor that is particular only to India, and, the one that can nullify all negative factors lined up against it, would be, the volume of young, English speaking talent pool that India has got to offer. This number far exceeds, any other country can generate in the coming years. It cannot be denied that China is gearing up to reduce the English fluency gap, but, at the same time, doing it with ease like India, is a topic of discussion. From Services to the Product Orientation The migration of Indian IT companies to mainstream product development is not happening any time in the near future, this, primarily can be attributed to the fact that was discussed in earlier section, which is, lack of innovation culture amongst the top hierarchy of the firm, and, less availability of skilled management graduates in the country. However, what might possibly happen is, global multinationals that are currently outsourcing services and back office jobs to
  18. 18. Ynot Software Solutions Acharya Bangalore B-School Page 18 India, might outsource more of higher level jobs in SDLC (Software Development Life Cycle) like requirement analysis and architecture design. The other opportunity is, Indian subsidiaries of global multinationals might take up significant chunk of the product development than what they are currently doing, this, however, is not happening currently because, the global IT firms are still not comfortable in working out a way to extract high end work from Indian companies. Research and Development- The new drivers The research in the industry was earlier concentrated towards programming technologies like Java, in the recent times, the research focus changed towards technologies like mobile computing, cloud computing and software as a service. This shift is attributed to preference of clients towards the ubiquitous computing over standalone computing and the growing demand for low cost computing solutions. Structure of India’s IT Industry The IT industry has emerged as one of the most important industries in the Indian economy contributing significantly to the growth of the economy. The IT industry of India got a major boost from the liberalization of the Indian economy. India's software exports have grown at an annual average rate of more than 50% since 1991. The structure of the IT industry is quite different from other industries in the Indian economy. The IT industry of India is hugely dependant on skilled manpower. Primarily a knowledge based industry, the IT industry of India has reordered significant success due to the huge availability of skilled personnel in India. The industry structure in the IT sector has four major categories. These are -  IT services  IT enabled services  Software products  Hardware
  19. 19. Ynot Software Solutions Acharya Bangalore B-School Page 19 IT Services IT services constitute a major part of the IT industry of India. IT services include client, server and web based services. Opportunities in the IT services sector exist in the areas of consulting services, management services, internet services and application maintenance. The major users of IT services are -  Government  Banking  Financial services  Retail and distribution  Manufacturing  Health care IT Enabled Services The services which make extensive use of information and telecommunication technologies are categorized as IT enabled services. The IT enabled services is the most important contributor to the growth of the IT industry of India. Some of the important services covered by the ITES sector in India are -  Customer-interaction services including call-centres  Back-office services  Revenue accounting  Data entry and data conversion  HR services  Transcription and translation services  Content development and animation  Remote education,  Data search  GIS(Geographic Information System)  Market research
  20. 20. Ynot Software Solutions Acharya Bangalore B-School Page 20  Network consultancy Software products Software products are among the most highly exported products from India. The software industry in India originated in the 1970s and grew at a significant pace in the last ten years. Between 1996-1997 and 2002-2003, the Indian software industry grew more than five times from 2630 crores to 13200 crores. During the same period software and service exports from India grew by almost twelve times. Hardware The hardware sector of the IT industry focuses on the manufacturing and assembling of computer hardware. The consumption of computer hardware is high in the domestic market. Due to the rise in the number of IT companies, sales of desktops, laptops, servers, routers, etc have been on the rise in recent years. Many domestic and multi-national; companies have invested in the computer hardware market in India. Another categorization in the structure of India's IT industry is related to the market. There are two major market classifications - the domestic market and the export market. The export market, dominates the IT industry accounting for 75% of the revenue. Challenges for Indian IT sector The first major problem that the Indian IT firms have started to face in recent times is that they are now subject to different legal laws and norms. Each country has its own set of rules. For example not recruiting older employees was fine in India. But they can no longer reject people on the grounds of their age. A case in point is the recent lawsuit filed against Infosys, wherein an individual alleged that the company declined employment to him just on the grounds that he was old. While Infosys has reiterated that they do not discriminate on age, however, they were unable to give a plausible reason for rejection. There are many more such cases that Indian IT companies now face as they expand global operations.
  21. 21. Ynot Software Solutions Acharya Bangalore B-School Page 21 Another major problem that has cropped up is the issue of anti-outsourcing. Indian IT industry has thrived on the work outsourced to them particularly by the developed nations. However, as the developed world faces the brunt of the global crisis, they have started raising their voices against the migration of jobs to India. In recent times, many have imposed stricter visa norms and legal fees. For example, US visa rejection rates for Indian techies have doubled from around 4% to over 8% over the past nine months. As a result, sending IT personnel to onsite locations has become increasingly difficult and expensive for the companies. This would start to have an impact on their margins in times to come. Also as Indian IT firms go global they need to develop the optimum mix of employees. A big dilemma that they face is to get the balance correct in terms of recruiting from the local markets or to assign the jobs to Indian counterparts. The decision is critical as the wrong mix could have an adverse impact on employee morale and productivity. It also has a serious impact on the company's operating costs. Companies like Infosys and TCS have been opening offices in countries outside of India. As a result this problem becomes even more magnified for them. Companies like Wipro who rely more on inorganic growth through acquisitions, also face the same problem.
  22. 22. Ynot Software Solutions Acharya Bangalore B-School Page 22 COMPANY PROFILE AND PRODUCT PROFILE COMPANY HISTORY IN BRIEF Ynot Software Solutions Pvt Ltd is a uniquely proficient, professional and creative Web Designing and Software Development Company providing complete solutions for client requirements. Their Software Applications helps customers to create triumphant online proposals in the fields of Web Designing, Web Hosting, Web Development, E-Commerce Solutions, Mobile App development, Web Content Development and more. Ynot provides Complete IT solutions for all business needs. Web Designing Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, interface, authoring, including standardised code and proprietary software, user and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines. Web Hosting A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are
  23. 23. Ynot Software Solutions Acharya Bangalore B-School Page 23 companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data centre. Web hosts can also provide data centre space and connectivity to the Internet for other servers located in their data centre, called colocation, also known as Housing in Latin America or France. The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing. Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense depending upon the size and type of the site. Single page hosting is generally sufficient for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, and Ruby on Rails, ColdFusion, or ASP.NET). These facilities allow customers to write or install scripts for applications like forums and content management. Also, Secure Sockets Layer (SSL) is typically used for websites that wish to keep the data transmitted, more secure. The host may also provide an interface or control panel for managing the Web server and installing scripts, as well as other modules and service applications like e-mail. A web server that does not use a control panel for managing the hosting account, is often referred to as a "headless" server some hosts specialize in certain software or services (e.g. e-commerce, blogs, etc.). Web Development Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web- based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web
  24. 24. Ynot Software Solutions Acharya Bangalore B-School Page 24 design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing mark-up and coding. Most recently Web development has come to mean the creation of content management systems or CMS. These CMS can be made from scratch, proprietary (such as Open Text) or open source (such as Drupal). In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their Web site without having technical knowledge. For larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. E-Commerce Solutions E-commerce (also written as e-Commerce, e-commerce or similar variants), short for electronic commerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail. E-commerce businesses may employ some or all of the following:  Online shopping web sites for retail sales direct to consumers.  Providing or participating in online marketplaces, which process third-party business-to- consumer or consumer-to-consumer sales.
  25. 25. Ynot Software Solutions Acharya Bangalore B-School Page 25  Business-to-business buying and selling.  Gathering and using demographic data through web contacts and social media.  Business-to-business electronic data interchange.  Marketing to prospective and established customers by e-mail or fax (for example, with newsletters).  Engaging in prevail for launching new products and services. Mobile App Development Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an "application-like" experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, both in terms of revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct App Economy jobs within the EU 28 members, 60% of which are mobile app developers. As part of the development process, Mobile User Interface (UI) Design is also an essential in the creation of mobile apps. Mobile UI considers constraints & contexts, screen, input and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile application. Overall, mobile UI design's goal is primarily for an understandable, user- friendly interface. The UI of mobile apps should: consider users' limited attention, minimize
  26. 26. Ynot Software Solutions Acharya Bangalore B-School Page 26 keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by Mobile enterprise application platforms or integrated development environments (IDEs). Mobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app servers, Mobile Backend as a service (MBaaS), and SOA infrastructure. Web Content Development Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on websites. Website content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser. Content Developers and Web Developers When the World Wide Web began, web developers either developed online content themselves, or modified existing documents and coded them into hypertext mark up language (HTML). In time, the field of web site development came to encompass many technologies, so it became difficult for web site developers to maintain so many different skills. Content developers are specialized web site developers who have content generation skills such as graphic design, multimedia development, professional writing, and documentation. They can integrate content into new or existing web sites without using information technology skills such as script language programming and database programming. Content developers may also be search engine optimization specialists, or Internet marketing professionals. High quality, unique content is what search engines are looking for and content development specialists therefore have a very important role to play in the search engine optimization process. One issue currently plaguing the world of web content development is keyword-stuffed content which are prepared solely for the purpose of manipulating a search engine. This is giving a bad name to genuine web content writing professionals. The effect is writing content designed to appeal to machines (algorithms) rather than people or
  27. 27. Ynot Software Solutions Acharya Bangalore B-School Page 27 community. Search engine optimization specialists commonly submit content to Article Directories to build their website's authority on any given topic. Most Article Directories allow visitors to republish submitted content with the agreement that all links are maintained. This has become a method of Search Engine Optimization for many websites today. If written according to SEO copywriting rules, the submitted content will bring benefits to the publisher (free SEO- friendly content for a webpage) as well as to the author (a hyperlink pointing to his/her website, placed on an SEO-friendly webpage). Ynot Software Solutions is providing Software Services for the past 2 years. They have collaborated with 3rd party and providing Electrical, Plumbing and many other services. They have a website called City Snap where they collect pictures from local Merchants and post Ads according to their payment. City Snap Overview To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers. The company started offering local search services in under the City Snap brand and is now the leading local search engine in Vijayawada. City Snap’s search service bridges the gap between the users and businesses by helping users find relevant providers of products and services quickly, while helping businesses listed in City Snap's database to market their offerings. City Snap has also initiated its ‘Search Plus’ Services for the users. These services are aimed at making several day-to-day tasks conveniently actionable and accessible to the users. With this step, City Snap is transitioning from being purely a provider of local search and related information to being an enabler of such transactions. City Snap intends to provide an online platform to thousands of SME’s to get them discovered and transacted.
  28. 28. Ynot Software Solutions Acharya Bangalore B-School Page 28 1. Home page 2. Admin page
  29. 29. Ynot Software Solutions Acharya Bangalore B-School Page 29 3. Add customer page 4. Retrieving the data
  30. 30. Ynot Software Solutions Acharya Bangalore B-School Page 30 3rd PARTY They heard many people say that it is impossible to find a plumber / electrician / carpenter who is reliable and can do a quality job. This set them thinking why the current search directories don't work. The reasons were many  They were paid listings  Reviews were fake / not reliable  And once if they leave our contact number with search directories, they would get a plethora of calls making their life hell Moreover, they still don't have a clue of which service provider to engage with as there is no guarantee of quality of work, fair pricing and the provider coming on time to do the job. This set them thinking, why this process has to be so painful. Why can’t they buy local services the way they buy products from ecommerce sites on the click of a button? 3rd Party was conceived to solve precisely this pain area. How they do it  They aggregate quality suppliers and ensure availability, quality and reliability.  They ensure that each service provider is certified for skills, they do this by an extensive certification provided by a 3rd party.  They further ensure their safety by doing a complete background check on their service providers for address verification and criminal history check.  They provide the technology platform for service providers to accept jobs and reach the customer location on time. The customer is able to track the movement of the service provider and know exactly the estimated time of arrival.
  31. 31. Ynot Software Solutions Acharya Bangalore B-School Page 31  The pricing is absolutely transparent with no hidden costs and mentioned upfront for the job (Labor Charges). Material cost would be charged on actual and is to be paid directly to the service provider. 1. Home page 2. Admin page
  32. 32. Ynot Software Solutions Acharya Bangalore B-School Page 32 3. Products page
  33. 33. Ynot Software Solutions Acharya Bangalore B-School Page 33 NUMBER OF EMPLOYEES IN DIFFERENT LEVELS Mr. Siva Nagaraju Chief Executive Officer. Mr. Jagadeesh Chief Operating officer. Ms. Anusha Human resource Manager. Mr. Baji Software Consultant Mr. Syam Software Consultant Mr. Nithin Software Consultant Ms. Divya Sri Software Developer Mr. Jilani Software Developer Mr. Anil Software Developer Mr. Prasad SQA Analyst
  34. 34. Ynot Software Solutions Acharya Bangalore B-School Page 34 Future Objectives  To automate process in many sectors mainly in banking and to give a reliable efficient and automated process so as to satisfy the needs of both our clients and their customers. Service Profile  Developing core banking applications for major banks like NMB.  Developing automated process in banking so as to minimize human interface in areas not necessary.  Developing websites and giving them a brand image to our clients.  Providing hosting services.  Providing both onsite and offline support to banks and assisting them technically. Values  To respect and understand all the needs of the employees in the organization.  They are providing services in such a way that the employees are likely to work during the weekends also based on the need.  They respect every individual and are humble in their conduct.  Employees are having the right to be open and sharing their new ideas, knowledge and information.  To be flexible and adaptable, to meet goals, objectives, challenges.  To be a leader, both in thought and business.  The central objective of Ynot software solutions was to bring in stability and consolidation. They were built to enforce IT services to the clients. However, in the new era where nothing remains constant, the dominant theme for IT needs to be speed, creative, innovative.  The new macro-differentiator can be design. Design is helping to provide IT services to other IT companies. Companies to services differentiated experiences and solutions that
  35. 35. Ynot Software Solutions Acharya Bangalore B-School Page 35 connect with the client needs. Nor is it just about completing transactions but also providing human resources services.  Every time a customer walks in, it is an opportunity to build a relationship and invite the client to become a part of the transformational scenario. Design management is helping us position the client at the center of every decision we take and also operate with true entrepreneurial spirit. Mile stones  Achieved performance appraisal from NMB Bank, Tanzania for EODO Tool.  Trained APGENCO Engineers at NTTPS, Vijayawada.  Trained on IT services.  Good response from the local vendors for City Snap web based application.  Clients are happy to receive services from 3rd party. SERVICES Being a multi-disciplinary consultancy, YNOT offers a wide range of Engineering, Project/Programmed Management and Information Technology services. These include: Web site services  Ynot software solutions provide web sites services in the form of ad posting from the local vendors.  City wall where the users can post their own snaps.  Bill bank services where all kinds of bills are uploaded to the current existing user.  Customized web design and development according to the client needs.  Updating and alterations to the already existing sites. Hosting services Website maintenance Software development Software development process is as follows Agile Development Cycle an agile development cycle is different. Instead, the initial planning and analysis is kept to a very high level, just enough to outline the scope of the development
  36. 36. Ynot Software Solutions Acharya Bangalore B-School Page 36 project. Then the team goes through a series of iterations, analyzing, designing, developing and testing each feature in turn within the iterations. For instance, it might look a bit more like this: There aren’t really any distinct stages during the development. Instead, each feature is taken from start to finish within iteration, with the software being released at the end of each iteration or if appropriate even during iteration. Iteration is simply a fixed, short period of time that the team chooses to work within. Typically for agile teams, iteration is between 1 week and 30 days. Strictly speaking, the Scrum agile development methodology advocates 30 days, but I’ve encountered very few teams that actually do this. 2 or 3 weeks seems to be more common. The Extreme Programming agile methodology advocates 1 week. This is very short and in my experience requires quite a lot of maturity in the team and its processes to achieve, because getting to a stable release every week can be difficult. Either way, the principles are the same. The idea is to stick to short, fixed-length iterations and complete all stages of the development cycle for each feature in turn within iteration. The key difference this creates is visibility of complete working features much earlier in the project life cycle, allowing for a better gauge of progress and quality, and allowing for feedback and adaption along the way. The result is to see some results earlier, mitigate risk, and to allow flexibility to accommodate change. One of the dangers of a waterfall approach is that by the time the detailed up-front planning, analysis and
  37. 37. Ynot Software Solutions Acharya Bangalore B-School Page 37 design are done, let alone by the time the solution is developed and tested, many requirements may have changed – especially these days when the pace of change is so incredibly fast. Agile mitigates this risk too, helping to ensure that the right solution is delivered. Corporate training and Internship programs Training includes JAVA application development, Oracle based applications, Web based application development, Software QA processes. JAVA application development  It includes Core and advanced java based applications.  Android applications. Oracle based applications  Creating, deleting, altering, updating databases.  Maintaining databases. Web based application development  Response web designing.  Java script.  PHP. Software QA processes  Manual software test process.  Selenium tool test process.  QTP-Quick tool test process. Online services  Home delivery services. Advertising services. Search engine optimization services. ERP services- college ERP. Banking solutions. Oracle onsite support. Mobile application development – android apps.
  38. 38. Ynot Software Solutions Acharya Bangalore B-School Page 38 Ownership & Management: Affirmative Action is important to Ynot Software Solutions, which is why the company has taken a leading role in the development and corporate training of previously or Historically Disadvantaged Individuals. We recognise the social and financial imbalances of our society and seek to apply capacity building and corporate training initiatives to address these areas. Ynot Software Solutions is headed by a dynamic, motivated and efficient team currently led by our Chief Executive Officer (CEO) Mr. Siva Nagaraju, is assisted by Mr. Jagadeesh (COO) and staff. Approach: Ynot Software Solutions sees teamwork on every project as the key success ingredient and are responsible for creating this environment. The overall project lead is duty-bound in ensuring effective communication to all stakeholders and at all levels. Teams are built by combining the strengths of the individual members and refining skills to meet and exceed the Client’s expectations. They also believe in a hands-on approach on all our projects. This is why a Director of the firm will always be in control of the key functions on a project. Ynot Software Solutions is equipped with the latest technology and has the necessary staff and resources to ensure the best professional service is provided at all times. Design/Software platforms: Ynot Software Solutions is a Software development and service. We also use many open source software’s like JAVA, oracle and Web Technologies to completely serve the needs of client apart from these we also use latest technologies like Phone Gap, Word Press, Android, etc. Experience: Ynot Software Solutions has a combined professional experience of some 2 years among its Principals and Members. Listed below are the projects that the firm has undertaken:
  39. 39. Ynot Software Solutions Acharya Bangalore B-School Page 39 Product Profile Project Client Financial Year EODO NMB Bank , Tanzania 2015 City Snap In house project 2014-15 3rd party services In house project 2014 Gudlavalleru Engineering College(College Website) Gudlavalleru engineering college, Vijayawada 2014 AG & SG Siddhartha college ( college website ) AG & SG Siddhartha college 2014-15 Krishna Girijana Krishna Girijana Sangham 2014 College ERP In house project 2014
  40. 40. Ynot Software Solutions Acharya Bangalore B-School Page 40 POLICES OF THE YNOT SOFTWARE SOLUTIONS  Corporate governance indicates transparency and reliability of the organization.  One of the mission of the YNOTSS is to achieve excellence in IT sectors be it profitability, growth in market share.  Superior quality of products and services to the satisfaction of the stakeholders through an efficient, effective, reliability, durability.  We aim at providing clarity and transparency in all our dealings and increasing the value of all stakeholders of the company. FUTURE PLANS  To tie up with other organizations.  To develop banking applications.  To provide human resources services to the citizens.  To provide wide range of home delivery services.
  41. 41. Ynot Software Solutions Acharya Bangalore B-School Page 41 Chapter – 3 Organization Hierarchy
  42. 42. Ynot Software Solutions Acharya Bangalore B-School Page 42 ORGANIZATION HEIRARCHY There are many small and medium software companies which do not follow this hierarchy and have their own adhoc way of defining positions in the company.
  43. 43. Ynot Software Solutions Acharya Bangalore B-School Page 43 There are basically two teams in a software association. First one is project teams and second is quality teams. Project teams are those who execute the project and quality teams are comprised of testers and SQA (Software Quality Assurance Testers). The quality team looks after the quality part of the project. Director and CTO (chief technical officer) are on the top of the hierarchy of the company. The main role of the director is to handle finances; he is responsible of all activities in the company. The CTO’s main role is to have a bird’s eye view of technical as well as management operations in the project. CTO and project managers to see to higher level day-to-day operation in every project. The program manager normally does not interact directly with the developers or testers, he only takes daily reports and from project managers and monitors the project. Software engineers have around 1 to 2 years of experience. Interviewers expect software engineers to be technically at medium level. Senior software engineers have around 2 to 4 years of experience. Interviewers expect them to technically be very strong. Project leads handle the majority of technical aspects of the project and should have around 4 to 8 years of experience. Project managers are expected to be roughly 40% technically strong and should have experience above 10 years. But they are more interviewed from the aspect of project management, client interaction, people management, proposal preparation, etc. So now judge where you stand, and where you want to go. Let’s see the bottom of the hierarchy: Junior tester: Junior testers normally have 1 to 2 years of experience or are entry level. Their main task is executing test procedures prepared by seniors. Senior tester: Senior testers generally have 2 to 4 years of experience and are expected to know how to prepare test plans. They are also aware of various metrics and testing techniques which help them to communicate project health. But the main expectation from a senior tester is that he should independently prepare test plans based on the requirement documents. Team lead tester: Team lead testers mainly help and guide the senior testers. They are primarily
  44. 44. Ynot Software Solutions Acharya Bangalore B-School Page 44 involved in deciding the testing strategy, what kind of automation tool used, etc. They also act as a bridge between the project manager and the other team members. Project test manager: The main job of a project test manager is to collect accurate metrics and report them to the project manager. He is also responsible for interacting with SQA to give updates on the quality of the project. They are also involved in the requirement phase. SQA: If you are starting your career as a tester then you would surely aim to become an SQA (Software Quality Assurance) leader somewhere down the line. The main job of SQA is to define the quality standard of the organization and to ensure that every project follows the quality process. THE PRESENT ORGANIZATION STRUCTURE As company is private company there is only one CEO. A typical organization structure of Ynot Software Solutions has shown above. The organization has Chief operating Officer (COO) as head next to CEO. A company branch has got six departments. That holds finance department, human resource department, marketing department, Information Technology department, administrative department, customer service department. Finance Department further has account section and support. Human Resource Department further has H R Manager Section and support. Marketing Department further has market section and support. Information Technology Department further has Development section and Quality Assurance.
  45. 45. Ynot Software Solutions Acharya Bangalore B-School Page 45 Chapter – 4 Functional Areas
  46. 46. Ynot Software Solutions Acharya Bangalore B-School Page 46 FUNCTIONAL AREAS OF YNOT SOFTWARE SOLUTIONS In Ynot Software Solutions the following are the departments that perform various functions to attain their department objective which in turn confine towards attaining organization’s mission as whole. VARIOUS DEPARTMENTS ARE  MARKETING DEPARTMENT  FINANCE DEPARTMENT  HUMAN RESOURCE DEPARTMENT  ADMINISTRATION DEPARTMENT  CUSTOMER SERVICE DESK(CSD) DEPARTMENT  INFORMATION TECHNOLOGY DEPARTMENT MARKETING DEPARTMENT With business becoming increasingly competitive, marketing has become more important than ever before. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. It requires analytical skills as well as intuition, logic, and creativity. Objectives of Marketing Department 1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods and services.
  47. 47. Ynot Software Solutions Acharya Bangalore B-School Page 47 2. Customer Satisfaction: The marketing manager must study the demands of customers before offering them any goods or services. Selling the goods or services is not that important as the satisfaction of the customers’ needs. Modern marketing is customer- oriented. It begins and ends with the customer. 3. Market Share: Every business aims at increasing its market share, i.e., the ratio of its sales to the total sales in the economy. For instance, Infosys ties up with Microsoft, Hitachi, and Huawei. 4. Generation of Profits: The marketing department is the only department which generates revenue for the business. Sufficient profits must be earned as a result of sale of want-satisfying products. If the firm is not earning profits, it will not be able to survive in the market. Moreover, profits are also needed for the growth and diversification of the firm. 5. Creation of Goodwill and Public Image: To build up the public image of a firm over a period is another objective of marketing. The marketing department provides quality products to customers at reasonable prices and thus creates its impact on the customers. The marketing manager attempts to raise the goodwill of the business by initiating image- building activities such a sales promotion, publicity and advertisement, high quality, reasonable price, convenient distribution outlets, etc.
  48. 48. Ynot Software Solutions Acharya Bangalore B-School Page 48 STRUCTURE OF MARKETING DEPARTMENT Responsibilities ofMarketing Department Strategy The senior member of the marketing department takes responsibility for setting marketing strategy in line with overall company strategy and objectives. The strategy may be to increase share in a specific market sector, for example, to enter a new sector, or to open a new channel of distribution, such as the Internet, to reach a wider geographical market. The marketing department reaches agreement on strategy with the board or senior management team before planning campaigns in detail. Market Research Market research is a key responsibility for the marketing department. Research helps the company identify market opportunities and gain a better understanding of customer needs. It also helps them understand competitors’ strengths and weaknesses so they can take action to protect
  49. 49. Ynot Software Solutions Acharya Bangalore B-School Page 49 business with existing customers or win business from weaker competitors. The department can carry out its own research by studying industry reports, market data on websites, or by contacting customers and prospects to survey their needs and attitudes. Alternatively, they can brief a market research firm to carry out the research. FINANCIAL DEPARTMNENT  Prepares the budget for expenditures at all levels.  Decides and gives the sales targets for all the departments periodically.  Maintenance the books of accounts collect and deposits the cash received daily through sales in the companies banks account. Finance is the life blood of any business. It also prepares the budget for expenditure at various levels on different items. This department is also responsible for deciding and giving the weekly, monthly and yearly targets and the margins for all the departments separately. The Finance department is also responsible for collecting and depositing the cash received in the company’s bank account daily. OBJECTIVES OF FINANCIAL DEPARTMENT  To size of current asset must permit the company to exploit the investments on fixed assets.  To maintain liquidity.  To minimize cost of acquisition of funds but maximum returns through wise decisions. FUNCTIONS OF FINANCE DEPARTMENT  Preparation of budgets.  Deployment of funds.  Budget administration.  Cost allocation.  Pay role.  Preparation of Accounts payable and schedule.
  50. 50. Ynot Software Solutions Acharya Bangalore B-School Page 50  Fringe benefits.  Contract administration billing.  Cash and Bank transaction.  Makes effective investment of funds in profitable manner.  Submission of periodical reports to financial institution.  Liaison with internal, statutory and tax authorities. Screen shot for City Snap Financial Transactions and its maintenance.
  51. 51. Ynot Software Solutions Acharya Bangalore B-School Page 51 STRUCTURE OF FINANCE DEPARTMENT
  52. 52. Ynot Software Solutions Acharya Bangalore B-School Page 52 HUMAN RESOURCE DEPARTMENT Human resource works for the welfare of the employees it adds to organize the man power and work to increase productivity of the employees basically human resource perform the functions of recruitment ,hiring ,induction, training, development , perform appraisals, problem solver, spokes person, of the employees and organization. Human resource studies and involves in inter life, cycle of the employee from his joining the organization to till his end of the organization. Selects & recruits employees through various sources such as consultancy services, walk-ins, referrals, campus recruitment. Trains & develops employees through its own specialized training centre .Motivates all employees to perform to their best Employees are retained by keeping them happy and satisfied through various schemes of the Company. Regular and periodic performance appraisal of all the employees is conducted and suitably rewarded. Key functions  Human Resource Management serves these key functions:  Recruitment & Selection.  Training and Development (People or Organization).  Performance Evaluation and Management.  Promotions.  Redundancy.  Industrial and Employee Relations.  Record keeping of all personal data.  Compensation, pensions, bonuses etc in liaison with Payroll. Confidential advice to internal customers' in relation to problems at work. Career development. Internal controls and Risk Management Gain an understanding of the various Business Processes.  Identify the strengths and weaknesses in the existing systems and procedures.  Review use of technology in the function.
  53. 53. Ynot Software Solutions Acharya Bangalore B-School Page 53  Identify key business process risks and review the adequacy of the controls and mitigate them.  Test the effectiveness of controls the most significant risks and provide recommendations to improve controls.  Identify potential areas for improving process efficiency.  Broadly develop on improvement portfolio and raise the level of awareness of how business is impacted by inadequately controlled risks inherent in the business process. STRUCTURE OF HUMAN RESOURCE DEPARTMENT
  54. 54. Ynot Software Solutions Acharya Bangalore B-School Page 54 ADMINISTRATION DEPARTMENT Administration comes under Administrative manager its functions are administration and maintenance. Administrative manager has to control all the activities within the organization .He has to communicate all the departmental managers and assistants departmental managers regarding any new ideas and processes etc. Administrative manager has to see the operation in the organization. It is being performed in co-ordination and cooperation he has to communicate with the corporate office rearguing any changes being applied within the organization. Its functions are administrative maintenance are  The administrative maintenance is concerned with the proper running of the organization in co-ordination with all the departments.  The administrative section is concerned with the administrative of the entire organization. Administration department keeps a vigilant check on all the people entering and departing at the various entry and exit points in the organization. CUSTOMER SERVICE DESK (CSD) DEPARTMENT This is the separate unit which is mainly focus on customer service like if the customer finds difficulty in finding any produce, customer complaints, customer assistants etc. the CSD called as supportive dept for the organization. As the name suggests this is the separate department which mainly focuses on customer service like if a customer finds difficulty in finding any product, if there are any customer complaints, they are also looked into.
  55. 55. Ynot Software Solutions Acharya Bangalore B-School Page 55 INFORMATION TECHNOLOGY DEPARTMENT Development Manager The role of a Development Manager can be a very stressful one. You are the "man in the middle'', being pulled in different directions by management, customers, sales, developers etc. Programming lead A lead programmer is a software engineer in charge of one or more software projects. Alternative titles include development lead, technical lead, lead software engineer, software design engineer lead (SDE lead), software development manager, software manager, or lead application developer. When primarily contributing in a high-level enterprise software design role, the title software architect (or similar) is often used. All of these titles can have different meanings depending on the context Testing lead Effective software test managers not only understand the discipline of testing, but they are also able to manage and implement a testing process in their organizations. That requires team leading skills, communication skills, and being able to measure the testing team's return on investment.
  56. 56. Ynot Software Solutions Acharya Bangalore B-School Page 56 Chapter – 5 SWOT Analysis
  57. 57. Ynot Software Solutions Acharya Bangalore B-School Page 57 SWOT ANALYSIS Strengths  Ynot Software Solutions is one of the fastest growing IT Company in Vijayawada.  It offers a wide range of services in the form of Software development, corporate training, website services like City snap and bill bank.  It provides offline services like home delivery services, electrical, plumbing, professional cleaning etc.  It conducts workshops on Future technologies like Hadoop, android, testing etc.  It facilitates quick human resource services to the citizens of Vijayawada.  Good reputation in Vijayawada.  Financial stability is achieved through Ynot Software Solutions, City Snap and 3rd Party Services. Weaknesses  Individual communication skills.  Team work.  Security.  Resources are not used properly.  Power fluctuations.  Disturbances are more.  Advertisements are done through print media only.  Administration lacks a professional touch.  Absence of effective sales promotion and advertisement strategies. Opportunities  There are lots of opportunities in IT sector.  They have the chance to provide services to small industries to large scale industries.
  58. 58. Ynot Software Solutions Acharya Bangalore B-School Page 58  The consumers are looking for home delivery services and human resource services.  People prefer to shop all kinds of services in one roof like software services, 3rd party services and city snap services.  Diversification of business into TV channels and mobile portals.  Ynot software solutions were partnered with 3rd party services and city snap services. Threats  The government policies keep changing.  There are other existing competitors like Green birds, PB systems, extranet software solutions, Pixentia, Callo smart.  Staffing is a big challenge for the Human resource department.  The marketing slowdown has resulted in service cuts which reduces profit power.
  59. 59. Ynot Software Solutions Acharya Bangalore B-School Page 59 Chapter – 6 Findings & Suggestions
  60. 60. Ynot Software Solutions Acharya Bangalore B-School Page 60 FINDINGS, SUGGESTIONS AND CONCLUSION FINDINGS  The communication skills of the staff need to be improved especially English.  IT meetings were conducted every week on Friday, where each and every employee asked about the progress from the past week and what they are planning to do in the forth coming week regarding coding, testing, developing the software’s.  Most of the customers were happy with the services provided by the 3rd Party Services.  During the IT meetings they follow both the Top-Down approach and Bottom-Up approach. In the Top-Down approach the Chief Operating Officer and Managing Director communicates Chief Executive Officer’s thoughts and improvements that should be done according to the NMB bank Tanzania’s End of the Day (EODO) Tool operations. In the Bottom-Up approach the employees were free to express their views about new technologies which other competitors are following and which are followed in the current organization.  Employees are having the right to express their problems regarding both the hardware and software issues.  To reduce noise in the organization the employees should make use of the LAN messenger.  Ynot Software Solutions won’t use .NET technologies in their Software development.  They encourage ideas from students and also help them in developing and executing their LIVE projects.  They are planning to implement Biometrics in their organization.  They have developed many college ERP’s.  They provide smart phones, tablets to the Marketing persons to take the snaps of the local vendors which will be uploaded in their City Snap website.  Always provide good and healthy environment at the work place.
  61. 61. Ynot Software Solutions Acharya Bangalore B-School Page 61 SUGGESTIONS  Advertisement need improvement (currently advertisements is done through print media only, need to be done in visual media also).  Improvements in one’s own work and the working environment.  Savings in energy, labor, materials and other resources.  Promote a culture of open communication.  Encourage communication, collaboration, and feedback between departments, as well as between management and staff.  Encourage the entire company to embrace feedback, both positive and negative by creating an outlet for it. They could also use a bulletin board in a central part of the office as a place to share ideas.  Updating employee computers and software periodically is an absolute must. Considering the most basic factor of productivity is speed, equipping office computers with the most efficiently run software and hardware should be the first thing for IT Company.  Providing ergonomic standards according to the employee needs.  Social media marketing can also be practiced for Ynot Software Solutions, City Snap and 3rd Party Services.  Taking an opinion poll of the current employees to gauge their overall efficiency.  Setting goals for each department and each employee respectively.  Improvement in promotional activities.  Gap between employees and supervisors should be reduced by raising level of engagement by conducting co-curricular and management games.
  62. 62. Ynot Software Solutions Acharya Bangalore B-School Page 62 CONCLUSION IT continues to develop rapidly as the key underlying technologies of semiconductors, disk drives, and network communications improve at exponential rates. Constant improvements in the underlying technologies make possible new IT applications that affect all areas of society, including the economy, households, government, and the R&D enterprise. Throughout society, the utility of IT applications tends to advance much more slowly than the underlying technologies. A doubling of processing speeds, for example, does not bring a doubling of utility. The effective implementation and use of IT are the result of a complex process that requires not only adoption of a technology but also changes in organizations and institutions. As part of this process, individuals and organizations actively adapt (and sometimes resist) the technologies. As a result, the effects of IT on society often take place more slowly than visionaries predict. Nevertheless, the effects driven by the continual change in underlying technologies are substantial over time.
  63. 63. Ynot Software Solutions Acharya Bangalore B-School Page 63 BIBLIOGRAPHY Books  Adelman, C. 2000. A Parallel Postsecondary Universe: The Certification System in Information Technology. Washington, DC: U.S. Department of Education.  Kotler, Philip, and Armstrong Gary. Principles of Marketing. 11th ed. Pearson Prentice Hall, 2006.  Kotler, Philip, and Keller Kevin Lane. Marketing Management. Pearson Education, Inc., 2006. Journals  Company broachers. Web sites  www.google.co.in  www.citysnap.co.in  www.3rdparty.co.in  www.ynotss.com  www.smallbusiness.chron.com  www.indiaeducation.net  www.udemy.com
  64. 64. Ynot Software Solutions Acharya Bangalore B-School Page 64