This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.

1. Social Media Opportunities International Marketing Secretariat International Trade and Investment Attraction Division Ministry of Jobs, Tourism and Innovation

2. Agenda Introductions Overview of Digital Strategy What Does this Mean for Your Business Objectives?

3. Terminology Social Media: Considered new media and communication that is creating a world conversation online with dialogue. Social Marketing: Injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions. Professional Business Social Identity: Fusing business networking with the relationship-building power of social networking. Open Source Platforms: Free websites where the sharing of technological information, engagement and growth of content communities takes place.

4. Why have a Digital Strategy? Launching a digital strategy will, at a minimum, increase brand profile, enhance digital presence and advance B2B matches and connections and take advantage of digital opportunities. IBM Canada believes social savvy businesses are already outperforming their competitors by adopting social networking technologies. 93% of marketers use social media for business (Socioeconomics). Software company Genius.com reports 24% of social media leads convert to sales opportunities. “Social Media is not about technology, Social Media is about People”

6. Website, micro-sites, landing pages with high search equity and traffic“90% of consumers trust peer recommendations, only 14% trust ads” “34% of Bloggers post opinions about products & brands”

10. Adoption of APPS by TID to facilitate B2B social networking “In 10 years, over 40% of the Fortune 500 will no longer be here” “Over 50% of the Population is under 30 years old”

13. Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where they are doing business

14. Integration with business software (e.g. Salesforce)

15. Business social forums and business engagement platforms“The ROI of Social Media is Your Business will Still Exist in 5 Years”

21. B.C. Government 2.0

22. Provision of market and business data across the open web

24. Get Recognized and Be an Influencer - Share Market Information

25. Promote BC Company Talent to Large Crowds

26. Reach Beyond a Mission or Trade Show – Where are you and ITIA Services?

27. Questions?