1. TARGET AUDIENCE PROFILE
INFORMATION: MUSIC INTERESTS:
Enjoys listening to indie-
NAME: Laura pop music.
AGE: 16 years old Loves going to music
STUDYING: English, Media, concerts because of the
Psychology and History live music.
Uses music to relax and
Laura fits my target audience wind down on an
because she is female and enjoys evening.
indie-pop music. Likes to be up to date the
gossip.
She enjoys socialising with her She downloads her music
friends, keeping up to date with via iTunes instead of
the latest music and fashion. buying the actual copy.
MUSIC MAGAZINES: GENERAL INTERESTS:
Laura doesn’t buy music
magazines for the following Enjoys going with her
reasons: friends and having a
She can’t find a mature good time.
magazine that contains FASHION: She also enjoys listening
her favourite genre of to music as a way to help
music. She doesn’t fit the ‘indie’ look but her relax after college.
She doesn’t have a lot of she cares about what she wears and She likes to keep up to
time to sit down and what she looks like especially when date with the latest
read them. going to a party. celebrity gossip.
Some of the front covers She thinks it is important to keep up Loves to go shopping for
look intimidating and to date with the latest fashion trends the latest fashion.
confusing to read. and takes pride with her hair and
make-up.