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TARGET AUDIENCE PROFILE

        INFORMATION:                                                         MUSIC INTERESTS:
                                                                             Enjoys listening to indie-
NAME: Laura                                                                  pop music.
AGE: 16 years old                                                            Loves going to music
STUDYING: English, Media,                                                    concerts because of the
Psychology and History                                                       live music.
                                                                             Uses music to relax and
Laura fits my target audience                                                wind down on an
because she is female and enjoys                                             evening.
indie-pop music.                                                             Likes to be up to date the
                                                                             gossip.
She enjoys socialising with her                                              She downloads her music
friends, keeping up to date with                                             via iTunes instead of
the latest music and fashion.                                                buying the actual copy.

      MUSIC MAGAZINES:                                                      GENERAL INTERESTS:
Laura doesn’t buy music
magazines for the following                                                  Enjoys going with her
reasons:                                                                     friends and having a
       She can’t find a mature                                               good time.
       magazine that contains               FASHION:                         She also enjoys listening
       her favourite genre of                                                to music as a way to help
       music.                      She doesn’t fit the ‘indie’ look but      her relax after college.
       She doesn’t have a lot of   she cares about what she wears and        She likes to keep up to
       time to sit down and        what she looks like especially when       date with the latest
       read them.                  going to a party.                         celebrity gossip.
       Some of the front covers    She thinks it is important to keep up     Loves to go shopping for
       look intimidating and       to date with the latest fashion trends    the latest fashion.
       confusing to read.          and takes pride with her hair and
                                   make-up.

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Focus group 2

  • 1. TARGET AUDIENCE PROFILE INFORMATION: MUSIC INTERESTS: Enjoys listening to indie- NAME: Laura pop music. AGE: 16 years old Loves going to music STUDYING: English, Media, concerts because of the Psychology and History live music. Uses music to relax and Laura fits my target audience wind down on an because she is female and enjoys evening. indie-pop music. Likes to be up to date the gossip. She enjoys socialising with her She downloads her music friends, keeping up to date with via iTunes instead of the latest music and fashion. buying the actual copy. MUSIC MAGAZINES: GENERAL INTERESTS: Laura doesn’t buy music magazines for the following Enjoys going with her reasons: friends and having a She can’t find a mature good time. magazine that contains FASHION: She also enjoys listening her favourite genre of to music as a way to help music. She doesn’t fit the ‘indie’ look but her relax after college. She doesn’t have a lot of she cares about what she wears and She likes to keep up to time to sit down and what she looks like especially when date with the latest read them. going to a party. celebrity gossip. Some of the front covers She thinks it is important to keep up Loves to go shopping for look intimidating and to date with the latest fashion trends the latest fashion. confusing to read. and takes pride with her hair and make-up.