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Knowledge Insights




                By Asitha Goonewardena
Hot Topics
    Knowledge Management
    Intellectual Capital
    Information Resources Management [IRM]
    Profiting from Knowledge
Knowledge Management
What is …. ?
Knowledge Management is the explicit and systematic management
of vital knowledge - and its associated processes of creation,
organization, diffusion, use and exploitation.
                                                          - David Skyrme

Explicit – Surfacing assumptions
Systematic – Well organized
Vital Knowledge – Need to focus [“Resources are scare”]
Processes – Set of defined activities and tools
Knowledge…. What is it ?




        Tacit              Explicit

  What you know…    Other sources of info.
The Essentials….
Customer Knowledge - About our customer
Knowledge in Process – Applying best know-how in job
Knowledge in Products & Services – Smarter Solutions to match
  demand
Knowledge in People - Nurturing & Harnessing Brain power
Organizational Memory – Drawing on lessons from past
  experiences
Knowledge in Relationships – Deep personal knowledge &
  collaborations
Knowledge in Assets – Measuring & managing intellectual capital
Managing Knowledge in Practice…

Creating & Discovering


Sharing & Learning


Organizing & Managing
Creating & Discovering

 Creativity Techniques
 Data Mining
 Text Mining
 Environmental Scanning
 Knowledge Elicitation
 Business Simulation
Sharing & Learning
  Learning Networks
  Sharing Best Practice
  After Action Reviews
  Structured Dialogue
  Cross Functional Teams
  Communities of Practice
Organizing & Managing
Knowledge Centres
Expertise Profiling
Knowledge Mapping
Information Audits/Inventory
IRM (Information Resources
Management)
Measuring Intellectual Capital
Tools & Techniques…

Infrastructure
Thinking
Gathering & discovering
Organizing & Storing
Knowledge Worker Support
Application Specific
Critical Success Factors…
Knowledge Leadership
Clear Business Benefits
Systematic Processes
A Knowledge Sharing Culture
Continuous Learning
An effective information and communications infrastructure
Connecting to Knowledge…
Knowledge Briefings
Regular Updates
Tools and Resources
Knowledge Management Resources
Navigation Aids
Facts need to know…
About Your Organizational Context
About Communications
About Information and Knowledge
About Intellectual Capital
About Information and Communications Technologies
About Innovation and Creativity
About Human Resource Management
About Intangibles
Myths About …

It's New
It's a Fad
It's Just About Continuous Improvement
It Must Be Led From the Top
There's no obvious pay-back
Knowledge Centres are Libraries Relabeled
The Best Ideas Are Generated in the Office
Making it work…
                      How ?




  Better sharing of
                              Creating new knowledge
  known knowledge
Knowledge into Practice
  Knowledge database
  Knowledge mapping
  Groupware / intranets
  Knowledge centres
  Knowledge webs
Implementing Knowledge
Management
Knowledge Map
KM in Business…
…… Success with KM strategy……
Success Stories – Nokia…

       Driving Factors
       Ability to innovate
       Maximizing intellectual assets
       Promoting customer value and loyalty



“Creating a knowledge culture focused on learning, which encourages
creativity, innovation and renewal.”
Success Stories – Scandia…

 Driving Factors
 Contribution of managing knowledge to generating
 shareholder value


Champion of value creation and is one of the leading proponents of
managing intellectual capital

“Believes that it is the responsibility of each employee to be actively
involved in value creation.”
Success Stories – Commerce Bank..
    KM solution was based on….
    More than 250 workflows
    Knowledge Base and other KM tools based on Lotus

KM Strategy
Evaluate e-mails
Evaluate integrate calendaring & intranet functionality of
Notes & Domino.
Evaluate bank processes and KM processes
Success Stories – Commerce Bank..

Business Benefits
Shortened transaction approval processes by 50%
Immediate response on customer query.
Improves intra-company communication
HR workflow search on jobs, compensation, sharing HR
information.
Finance w/f helps to enterprise-wide teller recap/recon..& roll up.
Intellectual Capital
Thoughts…

“You can't see it; you can't touch it; yet it makes you rich” -
Tom Stewart
“Not everything you count counts, and not everything that
counts is counted“ - Einstein
What is it… ?

Intellectual capital includes assets such as brands, customer
relationships, patents, trade marks and, of course, knowledge
What is the worth of it… ?


Can we measure this…. ? [ Intangible Asset ]
If “Yes” then how to value …. ?
The Pressure to Measure
Truly reflect the net asset value of the Company
The Growing demand for the intangible assets in the market.
“What‟s get Measured gets managed better”
It supports a corporate goal of enhancing shareholder value
Attractive information for the potential and existing investors
Meaningful Measurements

Human Capital
Structural Capital
Customer Capital
New Types of Measurements
    "If you're not keeping score, you're only practicing"

Balance Score Card by Kaplan & Norton [Measures of
Customers , Innovation & Internal Processes, Learning & Growth]
Economic Value Added by Stern Stewart [ROCE & Market Value
Added]
The Scandia Navigator – Balance Score Card + Value Creation
Model.
Intangible Assets Monitor by Karl Erik Sveiby [External &
Internal Structure and People Competencies]
Intellectual Capital Index –
Invisible Balance Sheet
                 Tangible Assets     Visible Finance
                Cash
                                                 Short-term debt
    Accts Receivable                                                 Visible

                                                 Long term -loans
Equip. / Office Space                            Shareholders‟ visible equity


   External Structure

                                                 Shareholders‟
    Internal Structure                           invisible equity

                                                                    Invisible
       Competencies                              Obligation

                 Intangible Assets   Invisible Finance
Guidelines for Success
Awareness and understanding
Common Language.
Indicators.
Measurement Model
Measurement Systems
Process

"You need good mental models, before you can develop good
                 management models"
Information Resources
      Management [IRM]


“Drawing in data, yet starved of information”
 Ruth Stanat [„The Intelligent Organization‟]
Are we overloaded with data….?

Thousands of web sites
CDs‟ / Online Libraries
Newsletters / Subscriptions / e-mails
Receiving data from Mobile media
Meetings / Discussions
Business Broachers / Leaflets
Audio / Visual media
So what’s happening…?

“We don‟t have vital information for Management Decision
Making”
“Organizations‟ fail to recognize information as a strategic
resource”


 We                So much Data
                   Scattered

 Have              Un-presented
Then what we want
             Information
  The        Place
             Format
  Right      Time
Key activities in IRM
Identification - What Information is there
Ownership - Who is responsible for different information
entities and co-ordination?
Cost & Value - A basic system for making judgments on
purchase and use
Development - Increasing it‟s value or stimulating demand
Exploitation - Proactive maximization for value for money
Benefits of implementing IRM
Strategy
Identifies gaps and duplication of information
Clarifies roles and responsibilities of owners and users of
information
Provide costs saving in the procurement and handling of
information
Identifies cost/benefits of different information resources
Actively supports management decision processes with
quality information
Key issues addressed by IRM

Strategic
Organizational
Structural
System
Human
How to manage information as a
strategic resource
Understand the role of Information
Assign Responsibility for Leading your IRM Initiative.
Develop Clear Policies on Information Resources
Conduct an Information Audit (Knowledge Inventory).
Develop Appropriate Technological Systems
Introduce mining and refining processes.
Optimize your information purchases.
Mix hard/soft, internal/external.
Systematic scanning.
Encourage a Sharing Culture
Profiting from Knowledge
…Commerce

  Commerce
  E-Commerce
  M-Commerce
   K-Commerce
K-Commerce
      “Trading Knowledge via electronic networks”

In Practice…
Knowledge Intensive Products & Services
Internet as a Strategic Business opportunities
E-Commerce – Splitting explicit knowledge
Marketing – Improving the quality of relationship marketing.
Benefits & Opportunities
Differentiation
New revenue streams
Increased ROI on scare skills
Identification of new opportunities
Generate market reach
How to Success…
Act Fast – Proactive
Use existing knowledge initiatives
Add human touch
Interactive web sites
How to convert knowledge into
Products/Services
Best practices to Best Practice databases
Expertise directories to Consultancy Teams
Intellectual assets to IPR
Intranets to Extranets
Domain know-how to Expert systems / consultancy
Internal Communities to Membership Communities.
Customer Knowledge to Customer Databases
Knowledge centers to Advisory services

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Knowledge management

  • 1. Knowledge Insights By Asitha Goonewardena
  • 2. Hot Topics Knowledge Management Intellectual Capital Information Resources Management [IRM] Profiting from Knowledge
  • 4. What is …. ? Knowledge Management is the explicit and systematic management of vital knowledge - and its associated processes of creation, organization, diffusion, use and exploitation. - David Skyrme Explicit – Surfacing assumptions Systematic – Well organized Vital Knowledge – Need to focus [“Resources are scare”] Processes – Set of defined activities and tools
  • 5. Knowledge…. What is it ? Tacit Explicit What you know… Other sources of info.
  • 6. The Essentials…. Customer Knowledge - About our customer Knowledge in Process – Applying best know-how in job Knowledge in Products & Services – Smarter Solutions to match demand Knowledge in People - Nurturing & Harnessing Brain power Organizational Memory – Drawing on lessons from past experiences Knowledge in Relationships – Deep personal knowledge & collaborations Knowledge in Assets – Measuring & managing intellectual capital
  • 7. Managing Knowledge in Practice… Creating & Discovering Sharing & Learning Organizing & Managing
  • 8. Creating & Discovering Creativity Techniques Data Mining Text Mining Environmental Scanning Knowledge Elicitation Business Simulation
  • 9. Sharing & Learning Learning Networks Sharing Best Practice After Action Reviews Structured Dialogue Cross Functional Teams Communities of Practice
  • 10. Organizing & Managing Knowledge Centres Expertise Profiling Knowledge Mapping Information Audits/Inventory IRM (Information Resources Management) Measuring Intellectual Capital
  • 11. Tools & Techniques… Infrastructure Thinking Gathering & discovering Organizing & Storing Knowledge Worker Support Application Specific
  • 12. Critical Success Factors… Knowledge Leadership Clear Business Benefits Systematic Processes A Knowledge Sharing Culture Continuous Learning An effective information and communications infrastructure
  • 13. Connecting to Knowledge… Knowledge Briefings Regular Updates Tools and Resources Knowledge Management Resources Navigation Aids
  • 14. Facts need to know… About Your Organizational Context About Communications About Information and Knowledge About Intellectual Capital About Information and Communications Technologies About Innovation and Creativity About Human Resource Management About Intangibles
  • 15. Myths About … It's New It's a Fad It's Just About Continuous Improvement It Must Be Led From the Top There's no obvious pay-back Knowledge Centres are Libraries Relabeled The Best Ideas Are Generated in the Office
  • 16. Making it work… How ? Better sharing of Creating new knowledge known knowledge
  • 17. Knowledge into Practice Knowledge database Knowledge mapping Groupware / intranets Knowledge centres Knowledge webs
  • 20. KM in Business… …… Success with KM strategy……
  • 21. Success Stories – Nokia… Driving Factors Ability to innovate Maximizing intellectual assets Promoting customer value and loyalty “Creating a knowledge culture focused on learning, which encourages creativity, innovation and renewal.”
  • 22. Success Stories – Scandia… Driving Factors Contribution of managing knowledge to generating shareholder value Champion of value creation and is one of the leading proponents of managing intellectual capital “Believes that it is the responsibility of each employee to be actively involved in value creation.”
  • 23. Success Stories – Commerce Bank.. KM solution was based on…. More than 250 workflows Knowledge Base and other KM tools based on Lotus KM Strategy Evaluate e-mails Evaluate integrate calendaring & intranet functionality of Notes & Domino. Evaluate bank processes and KM processes
  • 24. Success Stories – Commerce Bank.. Business Benefits Shortened transaction approval processes by 50% Immediate response on customer query. Improves intra-company communication HR workflow search on jobs, compensation, sharing HR information. Finance w/f helps to enterprise-wide teller recap/recon..& roll up.
  • 25.
  • 26.
  • 28. Thoughts… “You can't see it; you can't touch it; yet it makes you rich” - Tom Stewart “Not everything you count counts, and not everything that counts is counted“ - Einstein
  • 29. What is it… ? Intellectual capital includes assets such as brands, customer relationships, patents, trade marks and, of course, knowledge
  • 30. What is the worth of it… ? Can we measure this…. ? [ Intangible Asset ] If “Yes” then how to value …. ?
  • 31. The Pressure to Measure Truly reflect the net asset value of the Company The Growing demand for the intangible assets in the market. “What‟s get Measured gets managed better” It supports a corporate goal of enhancing shareholder value Attractive information for the potential and existing investors
  • 33. New Types of Measurements "If you're not keeping score, you're only practicing" Balance Score Card by Kaplan & Norton [Measures of Customers , Innovation & Internal Processes, Learning & Growth] Economic Value Added by Stern Stewart [ROCE & Market Value Added] The Scandia Navigator – Balance Score Card + Value Creation Model. Intangible Assets Monitor by Karl Erik Sveiby [External & Internal Structure and People Competencies] Intellectual Capital Index –
  • 34. Invisible Balance Sheet Tangible Assets Visible Finance Cash Short-term debt Accts Receivable Visible Long term -loans Equip. / Office Space Shareholders‟ visible equity External Structure Shareholders‟ Internal Structure invisible equity Invisible Competencies Obligation Intangible Assets Invisible Finance
  • 35. Guidelines for Success Awareness and understanding Common Language. Indicators. Measurement Model Measurement Systems Process "You need good mental models, before you can develop good management models"
  • 36. Information Resources Management [IRM] “Drawing in data, yet starved of information” Ruth Stanat [„The Intelligent Organization‟]
  • 37. Are we overloaded with data….? Thousands of web sites CDs‟ / Online Libraries Newsletters / Subscriptions / e-mails Receiving data from Mobile media Meetings / Discussions Business Broachers / Leaflets Audio / Visual media
  • 38. So what’s happening…? “We don‟t have vital information for Management Decision Making” “Organizations‟ fail to recognize information as a strategic resource” We So much Data Scattered Have Un-presented
  • 39. Then what we want Information The Place Format Right Time
  • 40. Key activities in IRM Identification - What Information is there Ownership - Who is responsible for different information entities and co-ordination? Cost & Value - A basic system for making judgments on purchase and use Development - Increasing it‟s value or stimulating demand Exploitation - Proactive maximization for value for money
  • 41. Benefits of implementing IRM Strategy Identifies gaps and duplication of information Clarifies roles and responsibilities of owners and users of information Provide costs saving in the procurement and handling of information Identifies cost/benefits of different information resources Actively supports management decision processes with quality information
  • 42. Key issues addressed by IRM Strategic Organizational Structural System Human
  • 43. How to manage information as a strategic resource Understand the role of Information Assign Responsibility for Leading your IRM Initiative. Develop Clear Policies on Information Resources Conduct an Information Audit (Knowledge Inventory). Develop Appropriate Technological Systems Introduce mining and refining processes. Optimize your information purchases. Mix hard/soft, internal/external. Systematic scanning. Encourage a Sharing Culture
  • 45. …Commerce Commerce E-Commerce M-Commerce K-Commerce
  • 46. K-Commerce “Trading Knowledge via electronic networks” In Practice… Knowledge Intensive Products & Services Internet as a Strategic Business opportunities E-Commerce – Splitting explicit knowledge Marketing – Improving the quality of relationship marketing.
  • 47. Benefits & Opportunities Differentiation New revenue streams Increased ROI on scare skills Identification of new opportunities Generate market reach
  • 48. How to Success… Act Fast – Proactive Use existing knowledge initiatives Add human touch Interactive web sites
  • 49. How to convert knowledge into Products/Services Best practices to Best Practice databases Expertise directories to Consultancy Teams Intellectual assets to IPR Intranets to Extranets Domain know-how to Expert systems / consultancy Internal Communities to Membership Communities. Customer Knowledge to Customer Databases Knowledge centers to Advisory services