Facebook is online shopping site for Vietnamese? We looked into the real of Vietnamese online shopping at Facebook: -More than half has bought something on Facebook. -Clothes are the most popular as 51% male and 71% female has bought it. Male purchases more IT, whlile female are on fashion and cosmetics. -Pricing and product availability are the common reasons. -For the selling side, clothes are the most popular item, too. Facebook posts and promotion via friends are the most common ways. Less than half use Facebook ads for its promotion. -Earning of 65% shoppers are less than 1M VND per month. 40% of the shops are managed by owner himself.

1. Vietnamese online shopping at Facebook
– Facebook is online shopping site for Vietnamese?
Your sub-title here

2. Executive Summary
• More than half has bought something on Facebook
• Clothes are the most popular as 51% male and 71% female has
bought it. Male purchases more IT, whlile female are on fashion
and cosmetics.
• Pricing and product availability are the common reasons.
• For the selling side, clothes are the most popular item, too.
Facebook posts and promotion via friends are the most common
ways. Less than half use Facebook ads for its promotion.
• Earning of 65% shoppers are less than 1M VND per month.
40% of the shops are managed by owner himself.

3. Have you ever bought something on Facebook?
Male Female
Yes,
50%
No,
50%
Yes,
65%
No,
35%
More than half has bought something on Facebook

4. What kind of items have you bought on Facebook?
51%
32%
47%
12%
20%
16%
31%
22%
30%
16%
5%
9%
71%
37%
16%
45%
31%
27%
12%
20%
10%
15%
6%
7%
Clothes
Shoes
Smartphone accessories
Comestic
Fashion accessories
Foods & Drinks
IT products
Books
Smartphone
Toys
Health product
Others
Male Female
Clothes are the most popular. Male purchases more IT,
while female are on fashion and cosmetics.

5. How did you know the pages you bought items?
49%
57%
25%
33%
29%
5%
49%
61%
32% 32%
38%
5%
69%
62%
46%
37%
46%
9%
Shared by friends Facebook ads Tagged Search Friends
recommendation
Other
Lower than 19 20-29 30-39
“Shared by friends” or “Facebook ads” are most
popular. 30’s have more ratio in friends information.

6. How do you pay when you buy items on Facebook?
86%
22%
9%
1%
88%
30%
12%
3%
83%
49%
23%
8%
Cash after receive products Bank transfer Credit card Other
Lower than 19 20-29 30-39
Cash on delivery is the dominant choice.

7. Why do you buy items on Facebook?
54%
27%
20%
31%
20%
24%
17%
13%
59%
40%
31%
34%
22%
8%
Pricing and product availability are the common reasons.
68%
54%
29%
51%
54%
12%
8%
Because of the good pricing
Because items not sold near my area
Because the page looks attractive
Because the posts look attractive
Because of friend recommendation
Because i know the store owner
Other
Lower than 19 20-29 30-39

8. What kind of items do you sell on Facebook?
39%
31%
19%
23%
23%
15%
23%
19%
12%
12%
8%
15%
54%
32%
42%
28%
18%
18%
10%
10%
12%
10%
12%
20%
Clothes
Shoes
Cosmetic
Fashion accessories
Smartphone accessories
Foods & Drinks
Smartphone
IT products
Toys
Books
Health product
Others
Male Female
Clothes and cosmetics are the common choices

9. How do you promote your page?
80%
70%
40%
50%
30%
10%
79%
60%
55%
34%
17%
26%
71%
65% 65%
47% 47%
24%
Post to other
Facebook pages or
Facebook groups
Ask friends to share Friends requests Facebook ads Word of mouth Other online ads
Lower than 19 20-29 30-39
Facebook posts and promotion via friends are the most common
ways. Less than half use Facebook ads for its promotion.

10. How long have you had your Facebook shopping page?
10
30
59
20
18
9 10
10
0
21
28
17
11 9
6 6 6
6
Less than 1
month
1-3 months 3-6 months 6-12 months 1-2 years 2-3 years More than 3
years
Lower than 19 20-29 30-39
Roughly 70% manage their shopping site less than 6 months

11. How much do you earn monthly in average?
4%
19%
39%
35%
4%
0%
16%
32%
26%
20%
6%
4%
Less than 100,000 VND
100,000-500,000 VND
500,000-1,000,000 VND
1,000,000 - 3,000,000 VND
3,000,000 - 5,000,000 VND
More than 5,000,000
Male Female
Earning of 65% shoppers are less than 1M VND per month.

12. How many posts do you publish per day on your
Facebook shopping page?
More than 70% of shop owners post more than
daily on Facebook
40%
10% 10%
20% 20%
0% 0%
15% 13%
38%
15%
13%
2% 4%
12% 12%
12%
29%
35%
Several posts 1 - 2 posts 3 - 5 posts 6 - 10 posts More than 10
a week
Less than that Once a week
Lower than 19 20-29 30-39

13. How do you receive orders?
80%
90%
30% 30%
60%
79%
38%
34%
82%
88%
70%
59%
Phone calls Facebook messages Other SNS services Email
Lower than 19 20-29 30-39
They receive orders by phone calls and Facebook messages.

14. How many people are involved to manage your
Facebook shopping page (Including yourself)?
10%
6%
4% 6%
0%
30%
29%
23%
20%
49%
40%
17%
0%
12%
35%
Only myself 2 3 4 More than 5
Lower than 19 20-29 30-39
40% of the pages are managed by himself/herself

15. Survey information
• Vietnamese shopping on Facebook
• 200 male / female Vietnamese above 18 years old
Conducted on Nov 27– Dec 1

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