1.
Q&Me is online market research provided by Asia Plus Inc.
Vietnamese communication method on work
Asia Plus Inc.

2.
Overview
Vietnam is a country where smartphones are highly
penetrated while IT utilization in the normal work
environment is behind.
This survey was made in order to clarify how
people communicate at work
This survey was conducted among 18-39
Vietnamese of 579 respondents in January 2019.

3.
Do you use email at work?
37%
63%
Email accounts in use
I use email with company domain
I use free email such as Gmail or Yahoo mail
Q. Do you use email at work? (N=579)/ What is applicable to your email account? (N=503)
87% use email at work. However, 63% of emails used at work is the free email such as
Gmail or Yahoo! mail.
87%
13%
Email usage
Yes No

4.
Do you use smartphone at work?
88%
10%
6%
3%
I use my phone and sim
I use my phone but sim is
provided by company
Company provides
smartphone and sim card
Company provides a
smartphone, sim card is mine
Smartphone and SIM card ownership
Q. Do you use smartphone at work? (N=579)/ What is applicable to you for your smartphone usage (N=547)
94% use smartphone at work. However 88% are the private device. Only 6% provide the
device for the staff
94%
Smartphone usage at work
Yes No

5.
Do you use messaging app
at work?
Q. Do you use messaging app such as Facebook Messenger or Zalo for
the company communications? (N=579)
87%
95%
Email Messaging app
Messaging app usage is more popular.
95% use messaging at work

6.
What are the communication tools used at work?
79%
63% 61%
31%
28%
25%
11% 11% 10%
8%
3%
1%
37%
21%
12%
9%
5%
3% 2% 3% 1% 1% 0% 0%
Zalo Email Facebook
Messenger
Skype SMS Viber WhatsApp Dedicated
mobile app
LINE WeChat Slack Others
Zalo is used the most followed by email and Facebook Messenger, Skype.
Q. What do you use for the communications in the company?/ What do you use the most for the work-related communication? (N=579)

7.
Communication tools with different audience
48%
44%
21%
16%
13% 10% 10%
5% 5% 4%
2% 1%
7%
68%
36%
43%
21%
15%
8%
14%
6% 6% 5%
2% 0%
6%
57%
53%
25%
15%
13%
6%
11%
5% 6% 4%
2% 0%
8%
With boss
With colleagues
With business partners/customers
Messaging app is more popular for inner circle. Messaging app is even common with
customer or partners although email ratio is also high.
Q. What do you use when you communicate with <audience>? (N=579)

8.
How do they communicate -
Receive work-related information
58%
26%
22%
18%
17%
16%
14%
11%
Email
Paper
Messaging apps
Telephone
Dedicated company application
Team messaging apps
SMS
Word of mouth
Q. What do you use in case you need to <purpose>?
(N=579)
Email is used the most followed by paper and
messaging apps

9.
Q. What do you use in case you need to <purpose>?
(N=579)
How do they communicate -
Reporting
58%
27%
20%
20%
17%
14%
12%
9%
Email
Paper
Messaging apps
Telephone
Dedicated company application
Team messaging apps
SMS
Word of mouth
Email is used as the dominantly popular tool.

10.
Q. What do you use in case you need to <purpose>?
(N=579)
How do they communicate - Day
off application
31%
41%
16%
51%
10%
26%
5%
Email
Paper
Messaging apps
Telephone
Dedicated company application
Team messaging apps
SMS
Word of mouth
Manual operations including telephone and
paper

11.
Popular communication method at work
64%
41% 37%
23% 21%
14%
25%
35% 47%
32% 31%
26%
6%
16%
10%
27% 34%
30%
4% 8% 6%
18%
13%
30%
Text messages Voice calls Images Video calls Videos Voice recorded
Often Sometimes Rarely Never
Text, voice, images are commonly used.
Q. How often do you use the below for your company communications? -<Form>? (N=579)

12.
Summary
Gap in technology usage in business operations
Smartphone is the main tool as the communication devices
Messaging apps is used widely not only for the inner circles
but also the communications with the partners
Still operational works such as information sharing, reporting,
business applications are conducted manually (paper,
telephone)

13.
How about chat-based business solutions?
Turn Facebook Messenger into most effective
business communication tool with Q&Me Retail
No separate app needed
Real-time management
Highly interactive

14.
Q&Me Chatbot solutions - Key features
Sales reporting Performance checkAttendance managementLocation management
Photo collections Survey Information sharing

15.
HCM, 35%
Hanoi, 48%
Others, 17%
Male, 34%
Female, 66%
Gender
18-24,
23%
25-29, 39%
30+,
38%
Age
City
Respondents profile (N=579)
6%
1%
3%
4%
4%
7%
7%
8%
8%
14%
39%
Others
Designer
Marketing
Service
Factory worker
Shop staff
Teacher
Sales
Engineer / Developer
Consultant / Accountant
Office clerk
Occupation

16.
Q&Me – About Online Market Research Services

17.
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data

18.
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 400,000 members as of Nov, 2018
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

19.
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

20.
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

21.
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043