The increasing number of smartphone had made more female take photos, especially selfies. The survey shows the Vietnamese trend of how the ladies take photos and what post actions they make

1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Selfie trend among Vietnamese ladies

2. Selfie – Demand initiated by smartphone
The high demand and penetration of
smartphone has created the
opportunities of more photo taking.
We took the survey about “Selfie”
among smartphone users to see its
usage and post actions

3. Number of photos taken per week
10%
33%
22%
8%
11%
5% 4% 3%
7%
11%
33%
27%
8% 7%
1%
3% 4%
6%
12%
29%
22%
6%
13%
8%
2% 2%
7%
5%
37%
15%
9%
11%
5%
8%
4%
7%
I do not
take
photos
1-5 6-10 11-15 16-20 21-30 31-40 41-50 More than
50
All 16-22 23-29 30-34
90% takes photos with smartphones. 30% takes more than 16 photos per week
Q: How many photos do you take with your smartphone, per week?

4. Types of photos
62% 61%
48% 47%
43%
22% 20%
13%
3%
74%
40%
58%
54% 52%
20% 22%
16%
2%
58%
64%
41%
50%
36%
26%
17%
14%
5%
51%
85%
44%
36%
39%
18%
21%
8%
1%
Selfie Family /
Kids
Scenery Food /
Drinks
Friend Animal Fashion Boyfriend Others
All 16-22 23-29 30-34
Selfie is taken the most especially among 16-22 yrs old group
Q: lease choose all the types of photos that you have taken for a past week

5. Relationship between # of photo taken / selfies
55% 56%
65%
59%
64%
82%
78%
95%
1-5 6-10 11-15 16-20 21-30 31-40 41-50 More than 50
Selfie users by # of photo taken
There is a relationship between “# of photo taken” and “those who do selfie”
Q: lease choose all the types of photos that you have taken for a past week

6. Frequency of taking selife (only those who take it)
15% 12% 15% 17%
20% 28% 17% 11%
49%
44% 53%
51%
17% 16% 14%
21%
All 16-22 23-29 30-34
I always do I often do I sometimes do I rarely do
76% post selfies on social network. The ratio is higher when the age is younger
Q: Do you post your selfie photo to social network (selfie = not with your friends but just for yourself)

7. Popular retouch app
Camera
360
Photo
Wonder
Instagra
m
Snow
Beauty
Plus
B612
Makeup
Plus
VSCO
Cam
Line
Camera
FotoRus Others
All 82% 32% 23% 21% 19% 17% 10% 9% 7% 4% 1%
16-22 80% 35% 30% 32% 20% 31% 13% 16% 7% 6% 1%
23-29 90% 31% 24% 13% 18% 10% 8% 6% 6% 2% 2%
30-34 71% 26% 8% 13% 18% 3% 11% 0% 8% 5% 0%
Most 59% 7% 7% 6% 6% 3% 5% 2% 1% 2% 1%
All 16-22 23-29 30-34 Most
Camera 360 is dominant. Snow and B612 are popular among 16-22 yrs group.
Q: Please choose all the applications that you use for selfie retouch

8. Popular social network post after selfie (only those who take it)
18% 21%
16% 14%
58%
58%
60%
54%
20%
17% 19%
24%
5% 3% 3% 9%
All 16-22 23-29 30-34
I often do I sometimes do I rarely do I never do I do not use Facebook
76% post selfies on social network
Q: Do you post your selfie photo to social network (selfie = not with your friends but just for yourself)

9. Popular social network post after selfie
94%
51%
18%
5% 4% 1%
92%
47%
27%
1% 1% 0%
95%
53%
16%
8%
4%
1%
94%
52%
8%
4% 6%
0%
Facebook Zalo Instagram Twitter Zing Me Others
All 16-22 23-29 30-34
Facebook are dominant, followed by Zalo. Instagram is popular among youth
Q: What are the social network services that you share your selfie with ?

10. Behavior differences among selfie users
• Take 7 photos / week
• Family/kids, scenery photos
• 73% Install Camera 360
Non-selfie users Light selife users
32%
• Take 17 photos / week
• Selfie, Family/kids, friends
photos
• 89% Install Camera 360
• 78% posts selife on social
network (including 19% often
do)
22%46%
Heavy selife users
• Take 21 photos / week
• Selfie, food/drinks
• 81% Install Camera 360, 44%
Photo Wonder, 28% beauty
plus
• 91% posts selife on social
network (including 36% often
do)

11. Respondent profile (N=304)
25%
25%25%
25%
Age
15-19 20-24
25-29 30-34
37%
27%
12%
6% 5% 4%
2% 2% 2%
4%
Owned smartphones
Conducted on January, 2017
29%
27%
3%
3%
38%
Area
HCM Hanoi Hai Phong
Can Tho Others

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14. Respondent profiles
Our strength is 16-39 years old and urban areas. This is where most biz customers
would like to research
17%
8% 8% 8% 8% 8% 7% 7% 7%
22%
0% 1%
18%
31%
22%
14%
7%
3% 3%
1%
Stats Q&Me
Active users by age Urban user ratio (top 6 provinces)
22%
51%
78%
49%
Stats Q&Me
Top 6 provinces Others

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