- A survey of 300 Vietnamese who have visited or plan to visit Japan found that visits from Vietnam increased 47% in 2014. Most visits are 4-6 days and are for sightseeing, with Tokyo being the most popular destination. Facebook and online communities are the top sources for travel information. Eating Japanese food and seeing scenic views are the most popular activities.

1. Your sub-title here
Survey about Vietnamese trip to Japan
Vietnamese look for travel information from Facebook
and Web community

2. Survey information
• Survey about Vietnamese trip to Japan
• Conducted in February, 2015
• How we ran the survey - This survey was conducted to
300 Vietnamese who has been to Japan or has the plan
to visit Japan for the next 12 months

3. Executive Summary
• Vietnamese visitor to Japan increased by 47% in 2014
• 56% goes to Japan by tour (44% with guide, 12%
without)
• 4-6 days are the common duration of staying Japan.
Actual stay is shorter than they originally wish
• “Eat Japanese food (69%)” and “ See beautiful scenary
(68%) are the popoular choices
• “Facebook (54%)” and “Web community (43%)” are the
top choices

4. Trend about Vietnamese visiting Japan
17,094 19,056
22,138
25,637
31,909 34,794 34,221
41,862 41,048
55,156
84,469
124,200
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Vietnam Total
Vietnamese visitor to Japan increased by 47% in 2014
Reference: JNTO

5. Objective to visit Japan
18%
23%
25%
34%
65%
Visit friends / relatives
Others
Study
Business
Sightseeing
0% 10% 20% 30% 40% 50% 60% 70%
65% goes to Japan for sightseeing

6. Who did/will you go to Japan with?
6%
17%
18%
20%
21%
27%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Others
my boyfriend / girlfriend
by myself
friends
colleagues
family
husband / wife
Husband/wife, followed by family and colleagues

7. How did you / will you go to Japan?
10%
12%
18%
22%
29%
44%
0% 10% 20% 30% 40% 50%
Others
By tour (without tour guide)
Company / Organization trip
Business trip
By individual trip
By tour (with tour guide)
56% goes to Japan by tour (44% with guide, 12% without)

8. How long did you / will you stay in Japan?
19%
12%
21%
43%
8%
27%
15%
22%
31%
10%
0% 10% 20% 30% 40% 50%
More than 12 days
10 - 12 days
7 - 9 days
4 - 6 days
0 - 3 days
Those who plan to go to Japan Those who have been to Japan
4-6 days are the common duration. Actual stay is shorter
than they originally wish

9. How many times have you been to Japan?
3% 3%
23%
66%
66% has been to Japan no more than once
* This question is only to those who has been to Japan

10. What kind of activities did you / will you enjoy in Japan?
21%
24%
29%
37%
38%
47%
48%
50%
54%
54%
59%
68%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Enjoy sports watching
Enjoy sports
Visit friends / relatives
Stay in Japanese traditional hotel (Ryokan)
Go to museum
Visit temples / shrines
Go to entertainment theme park
Shopping
Go to hot spring
Visit Downtown
Experience Japanese cultures
See beautiful scenery
Eat Japanese food
“Eat Japanese food (69%)” and “ See beautiful scenary (68%)
are the popoular choices

11. When did you / would you like to go to Japan?
9%
10%
10%
18%
19%
23%
22%
0% 5% 10% 15% 20% 25%
I do not know
November - December
September - October
July - August
May - June
March - April
January - February
March – April is popular for “hanami” while Jan – Feb is
because of Teto holiday

12. Where do you get the latest info about Japan trip?
7%
8%
21%
22%
23%
25%
26%
27%
27%
29%
36%
43%
54%
0% 10% 20% 30% 40% 50% 60%
Others
From parents
Newspaper
Guidebook
Movies
Youtube
Event
TV
Magazine
From Japanese friends
From Vietnamese…
Web community
Facebook
“Facebook (54%)” and “Web community (43%)” are the top
choices

13. Popular website for Japan Trip: dulichviet.com.vn
• 120K access / month

14. Popular website for Japan Trip:
Cảm nhậCảm nhậnn Nhật
• https://www.facebook.com/camnhannhatban
• 35000 fans

15. Do you buy guidebook before visiting Japan?
Yes (local
guidebook), 24%
Yes (English
guidebook),
9%
No , 61%
Others, 5%
33% buys guidebook – 24% local, 9% English

16. Where did you / would you visit?
4% 5% 6% 7% 7% 8% 8% 9% 9%
14% 18% 19% 20%
26%
37% 38%
69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Place to visit Place to visit the best
Tokyo (69%) is by far the most popular place

17. Where did you visit? / Where would you like to visit?
12%
23%
6%
10%
7% 6%
25%
8%
19%
9%
6%
15%
21%
12%
39%
45%
70%
5%
15%
2%
5% 6% 7%
26%
7%
18%
10%
4%
14%
19%
7%
37%
30%
68%
0%
10%
20%
30%
40%
50%
60%
70%
80% Those who have visited Japan Those who plan to visit Japan
Kyoto and Kobe is more popular for those who have been
to Japan

18. What food did you / would you like to try?
No.1 Sushi No.2 Sashimi No.3 Udon
No.4 Tenpura No.5 Ramen No.6 Obento

19. What have you / would you buy in Japan?
No.1 Kimono No.2 Japanese food No.3 Electronic Products
No.4 Anima / Manga No.5 Dolls No.6 Maneki Neko

20. Reference
Travel preference among all the respondents (N=1654)

21. Which country would you like to visit next？
13%
3%
3%
4%
4%
7%
15%
17%
23%
24%
32%
34%
41%
0% 10% 20% 30% 40% 50%
I would not go to any countries
Others
Indonesia
Philippines
Cambodia
Other Asian countries
Australia
Thailand
Europe
US
Singapore
Korea
Japan
Japan is the top country where people would like to visit

22. Household income differences by overseas trip experiences
32%
25%
15%
13%
8%
3%
2%
1%
1%
1%
12%
15%
11%
13%
11%
15%
10%
4%
4%
5%
0% 5% 10% 15% 20% 25% 30% 35%
Up to 5,000,000 VND
5,000,001 - 7,500,000 VND
7,500,001 - 10,000,000 VND
10,000,001 - 15,000,000 VND
15,000,001 - 20,000,000 VND
20,000,001 - 25,000,000 VND
25,000,001 - 30,000,000 VND
30,000,001 - 40,000,000 VND
40,000,001 - 50,000,000 VND
More than 50,000,000 VND
Those who has been overseas Those who has never been overseas
Those who has been overseas has clear income
advantage over those who has not

23. Q&Me will help you reach the potential travellers to
Japan, with a variety of online / offline approach.
Please contact info@qandme.net for the detail
Conduct group interview or depth
interview to know Vietnamese
experiences in Japan
Effective online marketing to reach
potential Japanese visitor
effectively