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Presentation to iMedia Conference, Phuket , Oct 2009
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The Future of Digital Agency Compensation
1.
The Future &
Getting Paid for it R3
2.
3.
4.
5.
What Clients
Want 1. What Clients Want
6.
7.
8.
Ask them!
9.
The biggest relationship
issue
10.
R3 REGIONAL STAKEHOLDER
RESEARCH 170 Interviews Face to Face One Hour
11.
12.
13.
14.
15.
16.
WHY ?
17.
18.
WHO IS LEADING
DIGITAL? % of advertisers Base: 220 China, 214 India China India
19.
20.
2. The
Future
21.
If you’ve been
listening for two days… the old model is broken
22.
Even last year’s
model looks old
23.
Clients are making
moves
24.
Even….crowdsourcing…. http://econsultancy.com/blog/4511-q-a-unilever-s-noam-buchalter-on-crowdsourcing-peperami-ads
25.
19 million ways
forward….
26.
27.
28.
29.
30.
31.
A. Consultative
32.
33.
34.
B. Collaborative
35.
36.
Red Lounge
37.
38.
39.
Results
40.
Spontaneous Awareness Top
10 Brands Q 7-1. Can you tell me what Olympic sponsors you know?(No prompted,Maximum:6)
41.
Promotion that leave
strong impressions Q 8-1. Please tell me which Olympic sponsor’s promotions have left a deep impression on you?
42.
C. Creative
43.
Snickers USA
44.
45.
46.
D. Cashed
Up!
47.
48.
“ Risk –
Reward” Did he say “ Reward – Reward”?
49.
Who’s Doing it
Well?
50.
51.
A Confidential R3
Case Study……
52.
What Clients
Want 3. Secret Tips to Master Them!
53.
“ 80% of
agencies have the same point of difference”
54.
“ We are
an integrated, full service digital agency that believes in brand building solutions that are highly creative”
55.
“ Please meet
our CEO and our Regional Strategist. You will never ever see them again”
56.
57.
Market your
brand as if it was your client
58.
Write a
MARKETING brief
59.
Remember….
60.
ADVERTISE
61.
What is YOUR
Advertising to Sales ratio?
62.
Write a
PRESENTATION brief
63.
64.
Identify, Diagnose and
Cure the Business Pain
65.
Be nice to
(some of..) the consultants!
Download now