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STATE BANK OF INDIA- 7P’s Of Marketing
Pure Banking Nothing Else
Topics To Be Covered
 Product
o Siddhesh Shetyee
 Price
o Siddhesh Shetyee
 Process
o Mokshit Salian
 Place
o Aditya I...
PRODUCT
The Most Vital P Of Marketing
SBI Max Gain
An innovative and customer-friendly product.
Flexibility to operate the Home Loan Account like SB or
Curren...
Demand Loan Against Fixed Deposit
Anytime Access To Money.
Demand Can Be Done Only Once.
Provision Of Checkbook.
75% O...
PRICE
The Sacrifice For Satisfaction
HOME LOANS - INTEREST RATES
All Rate are floating only.
(Base Rate= 9.70% p.a.)
Loan Amount Linkage with Base
Rate over t...
Price….
A premium of 0.25% over and above the applicable Home Loan
interest rate for Home Loan
0.5% over Fixed Deposit I...
PROCESS
The Steps Taken To A New Beginning
Through A Physical Branch
1. Visit the nearest branch
2. Enquire for the person who deals with this aspect.
3. He will giv...
Online
You may fill up an application online for opening a Savings
Bank account. The process in brief would be as follows:...
PLACE
We Are Everywhere
In All Corners Of India…
India's largest bank with a network of over 16000 branches.
5 associate banks in the remotest p...
PROMOTION
With You All The Way
Promotion..
Follows An Aggressive Promotional Strategies.
Promotes Through Itself Through:
o Advertisements
o Sponsoring...
PHYSICAL EVIDENCE
The Real And Material Assets Of Bank
Physical Evidence….
Official Website
Physical Evidence…….
SBI’s Head Office At Mumbai
SBI’s Credit And Debit Cards
Physical Evidence….
Branch Ambience
PEOPLE
The One On Whom Bank Depends
Board Of Directors
(Apart From These Two Main Directors There Are 11 Other Associate directors who also
help in the functi...
Employees and Customers….
Values Its Employees.
Provides Training Programs To Employees.
o Back To Basic
 Special Griev...
CONCLUSION
Acknowledgements
 We would like to thank our respected teacher Mrs. Jeenal
Mam to give us this wonderful opportunity to e...
7p's Of Marketing Of SBI
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7p's Of Marketing Of SBI

  1. 1. STATE BANK OF INDIA- 7P’s Of Marketing Pure Banking Nothing Else
  2. 2. Topics To Be Covered  Product o Siddhesh Shetyee  Price o Siddhesh Shetyee  Process o Mokshit Salian  Place o Aditya Iyer  Promotion o Ashutosh Athavale  Physical Evidence o Ashutosh Athavale  People o Satnam Metharu  Conclusion o Satnam Metharu
  3. 3. PRODUCT The Most Vital P Of Marketing
  4. 4. SBI Max Gain An innovative and customer-friendly product. Flexibility to operate the Home Loan Account like SB or Current Account. Enables customers to park their surplus funds.
  5. 5. Demand Loan Against Fixed Deposit Anytime Access To Money. Demand Can Be Done Only Once. Provision Of Checkbook. 75% Of Invested Funds Are Accessible.
  6. 6. PRICE The Sacrifice For Satisfaction
  7. 7. HOME LOANS - INTEREST RATES All Rate are floating only. (Base Rate= 9.70% p.a.) Loan Amount Linkage with Base Rate over the tenor of the loan Effective Rate Upto Rs. 30.00 lacs 0.25% above Base Rate 9.95% p.a. Above Rs. 30.00 lacs 0.40% above Base Rate 10.10%
  8. 8. Price…. A premium of 0.25% over and above the applicable Home Loan interest rate for Home Loan 0.5% over Fixed Deposit Interest Rate SBI Max Gain Demand Loan Against Fixed Deposit
  9. 9. PROCESS The Steps Taken To A New Beginning
  10. 10. Through A Physical Branch 1. Visit the nearest branch 2. Enquire for the person who deals with this aspect. 3. He will give you a form and ask you to submit the form after filling along with the necessary documents. 4. It is also required to show the documents in original, submit a recent passport size photo, and get the photocopies attested before submitting. 5. Finally the process ends getting the form signed by a person who already has an account in that bank
  11. 11. Online You may fill up an application online for opening a Savings Bank account. The process in brief would be as follows: 1. Fill up and submit the required details online. 2. Print the Account Opening Form (AOF) on A4 size white papers. 3. Attach the required documents, such as photographs and proof of identity and address, as mentioned in the AOF. 4. A TCRN (Temporary Customer Reference Number) will be generated, which please note down. TCRN will also be sent on the registered mobile number of the applicant(s).
  12. 12. PLACE We Are Everywhere
  13. 13. In All Corners Of India… India's largest bank with a network of over 16000 branches. 5 associate banks in the remotest parts of India. 188 Foreign Offices in 34 countries Over 21000 ATMs in India.
  14. 14. PROMOTION With You All The Way
  15. 15. Promotion.. Follows An Aggressive Promotional Strategies. Promotes Through Itself Through: o Advertisements o Sponsoring o Personal selling Believes in Promoting Mainly Through: o Print media Tries To Express MOTO Of The Bank.
  16. 16. PHYSICAL EVIDENCE The Real And Material Assets Of Bank
  17. 17. Physical Evidence…. Official Website
  18. 18. Physical Evidence……. SBI’s Head Office At Mumbai SBI’s Credit And Debit Cards
  19. 19. Physical Evidence…. Branch Ambience
  20. 20. PEOPLE The One On Whom Bank Depends
  21. 21. Board Of Directors (Apart From These Two Main Directors There Are 11 Other Associate directors who also help in the functioning of the company) Mr. Pratip Chaudhuri Chairman & Associate Director Mr. Deepak Kumar Chatterjee Managing Director & CEO
  22. 22. Employees and Customers…. Values Its Employees. Provides Training Programs To Employees. o Back To Basic  Special Grievance Cell For Both Employees And Customers.  Customer Service Committee
  23. 23. CONCLUSION
  24. 24. Acknowledgements  We would like to thank our respected teacher Mrs. Jeenal Mam to give us this wonderful opportunity to expose our minds to the workings of the bank in the real world. THANK YOU
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