2. What is Photography?
Photography is the art, science and practice of creating images by recording
light either by film or using an electronic sensor.
The word photography comes from the Greek saying ‘Drawing with light’
To take a photo is to catch a moment in time, if it is landscape photography
or sports photography. There are a lot of different areas in photography all
using different styles and settings.
The areas I will research more into are;
Fashion
Landscape
Portrait
Advertising
Photojournalism
Macro
3. Fashion Photography.
Fashion photography is a genre of photography used to display clothing and
other fashion items. It is most often conducted for advertisements or fashion
magazines such as Vogue. This style of photography is very popular and has a
very mainstream audience of all age groups. Fashion is a way of life and
everyone has their different opinions on what is an is not acceptable.
Fashion photography has adapted over the years from being a strong selling
point in just selling clothing and other fashion items, to becoming more of an
art. The attitude in and around the fashion industry has become more relaxed.
Today it is more acceptable to do a lot more. The fashion industry has
changed from a very formal way of using it as a selling point to nowadays
being very experimental.
5. How it has changed.
Vogue has been publishing since the late 1890s and is still very popular today.
The covers through the years have changed greatly. The first issue was in
black and white, compared the the bold use of color's it is published in today
it does'’t look like the same fashion magazine.
The content of the photos is the main thing that has changed drastically. In
the 1990’s what was acceptable showed no flesh, little emotion and more
towards the clothing nit the model.
Today the colour is a lot more bold, the photos tend to relate and show a lot
more of the model rather than the cloths, and a lot more showing flesh is
acceptable.
6. Fashion Photography.
Fashion photography is a very overcrowded market. It uses a lot of
competition in order t sell its product. The photography of the certain
product needs to stand out against the rest.
However. Fashion photography today has expanded. There are now program's
such as Photoshop that allows designers, and photographers to edit the
photos. These therefore become incorrect to the human eye, this because it
makes the readers and audience to the photos think that that is real, whereas
they have been changed into photo that has become physically impossible.
7. Analyzed photo.
This photo is very effective. The use of
the cigarette makes it stand out a lot. It
has a black and white filter onto it,
catching your eye towards the model. The
angle used is slightly towards the left.
This photo is zoomed in towards the
model, seeing the features a lot more.
This photo has influence to the media
industry through the sense of marketing
the photo to its audience. This is a very
bold photo relating to the fashion
industry. you do not see all of the
clothing but it looks effective with quite a
formal pose to go with the formal
clothing and layout.
8. Analyzed photo.
Fashion photography doesn't’t necessarily
just show the ‘fashion’ it often shows mire
of the setting or mode. As shown; this black
and white photo uses a blurred light setting.
This is used to put emphasis onto the model,
as she is wearing black clothing she stands
out a lot.
There is natural lighting used in this photo.
This can be better than artificial lighting as it
does’t look posed. However the model in the
center of this photo is posed. As the point
of this photo is to try and sell the clothing,
the photographer has angled the model to
face back. This shows off the back of the
top, most of the bottoms but looks effective.
9. Fashion Photographers.
David bailey.
David bailey is regarded one of the best British photographers today. He was
contracted as a fashion photographer for vogue in 1960. Baileys fashion work
and celebrity portraiture transformed British fashion from quite a reserves style
of photography to something of style and youth.
His work has never failed to impress and inspire critics and admirers, capturing
iconic images of a list celebrities such as The Rolling Stones, and Kate
Moss, these simple yet powerful black and white images have become powerful
and very well known.
10. Landscape Photography.
Landscape photography is a genre intended to show different spaces
within the world. Most of the time it shows little or no human presence
as it focused on the landscapes. The best landscape photography shows
strongly defined landforms. These can be very simple but very effective
with great detail.
With landscape photography using different shots such as long and
short can become effective. The subjects used are normally strongly
defined landforms, different types of weather, and uses of ambient
light.
Can be used as a powerful way of preserving natural landscapes. Can
be useful to capture the aesthetic value of a landscape.
11. What is the purpose?
The relation of landscape photography and the media industry can be
as simple as showing the industry and the people the beauties of the
world they can not see or may never see themselves.
It shows angles and landscapes of all different kinds, and photography
created scan be found anywhere. From books to magazines, in the
press, to the local newspaper and advertising. It is not usually on its
own in the media industry as it would typically have something a long
side to interoperate it into what it is being used for.
13. How has it changed?
In the 18th century landscape used to be painted rather than photographed.
The paintings used pastel colours with little expression to them. Today
landscape photography uses a lot more colour, but the same purpose. It still
used the same concept of landscape, but takes it a bit further.
As landscape photography begun, they were very simple photos focusing on
one thing whereas today there may only be a focus onto one object but there
is a lit more detail in the rest if the photo. As photography has evolved in
time, with better technology you can do more with a camera. This relating to
landscape photography as you can use different lenses creating different
effects, you can use different effects to add onto the photo too.
14. Analyzed photo.
Old landscape photography
Photo shows quite a simple colorless,
dull photo of a waterfall from
the top. It used a simple angle,
with a simple zoom lens.
Photoshop/ This photo shows a rocky
waterfall, as a simple photo it is
very effective, however in the
year it was taken it would be a
very high-tech photo.
As this photo is from the 19th
century, there was not a lot of
technology around then, and
to capture this photo with a bit
of detail but quite a simple
landscape is good.
15. Analyzed photo.
A landscape photo from
today is very different. It Analysed photo
shows a lot of colour, and a
better angle on the photo.
You can see a lot more in
the photo such as the
greenery around the edge.
This stands out a lot more
comparing to the photo
from the 19th century. The
technology is better
today, so the use of
Photoshop, more high-tech
lenses and different angles
all help to create this photo
and make it a lot better.
16. Landscape Photographers.
Ansel Adams
Ansel Adams was an American photographer best known for his black and
white photographs of the American west. Adams's photographs are
reproduced on calendars, posters, and in books, making his photographs
widely distributed. Adams' images were first used for environmental purposes.
As an environmentalist he likes the nature side of landscape photography so
his work is very specific as to why he is so well known.
17. Macro photography.
Macro photography is typically used in nature shots showing insects
and plants. It represents great detail of the subject, as it is so close. It
can portray the most harmless insects to look like monsters. Often the
photo is larger than the actual life-size of the subject.
To receive good quality macro images, you would need a strong zoom
lens. This would ensure that the image is not blurred and is of good
quality.
Nature shots are much different to macro shots as they are not as
close, and don’t show as much detail.
18. What is the purpose?
Working with macro photography can be a great new visual event for
even the most advance photographers. Everyday can bring a new
subject and an endless supply of different images, they are never
endless.
Macro photography is very different by the level of detail you see, that
perhaps you have never seen before. Familiar objects become unusual
and abstract and unusual objects become even more interesting.
The relevance of macro photography to the media industry can be the
wide variety of photos you can share.
20. How has it changed?
Macro photography used a lot of up to date photography. Therefore
didn’t have a history, ass the images are so high-tech and use different
lenses. However it has adapted slightly. The use of imagination from
the photographer can create different types of macro.
The angles, use of different effects, and even everyday settings can
change to create better photography.
As macro photography is not very well known or even used in everyday
media, there is plenty of room for it to expand in the future.
21. Analyzed photo.
This photo shows a ladybird
getting ready to fly. It is very
effective as you can see its
wings, and as it is about to
leave. The photographer has
chosen to blur out the
background in order to
focus onto the insect. The
use of bold colours in this
photo shows two
contrasting colours of red
and green. This photo
stands out and is very clear,,
you can see all the detailed
features of the insect very
well.
22. Analyzed photo.
The bug in the centre of this
photo stands out very well.
There is a different approach to
the bug as you can only see the
bottom of it, this being affective
as you can not quite tell what it
is. The use of a dandelion in the
background shows how small
the bug really is, and really just
how clear and detailed it is.
The use of black and white
background with a bold red bug
stands out clearly and represents
nature not just for its colour but
for its texture and detail.
23. Macro Photographers.
Sharon Johnston
Starting of in fine arts Johnston found a love for photography, macro
in general. Johnston is not typically known for her macro photography,
but has some very expiring work. She loves exploring the details in
nature. Her work does not feature insects but the colours and abstract
compositions within nature. Some of her photos even feature moss and
sometimes just a blade of grass.
24. Advertising photography.
Advertising is a form of communication for marketing and used to
persuade and audience to buy their product. The aim of advertising
photography is to make the audience feel the need to buy the product.
Good adverts stand out from the rest, they are sometimes unusual, and
makes you want to find out more. If an advert stands out it makes the
audience look at it compared to another advert for the same market.
There are a lot of things to consider when taking a photo for
advertising. This can be from the angle, to the colour or the size of the
product. These are all important to ensure the advert looks good.
Advertising is a huge part of every media industry. It is important that
it does look good to ensure it sells the product.
26. How has it changed?
Advertising over the years has become more acceptable. The language used,
and the type of photos being used are a lot more accepted to how they were
when advertising first came to the media industry. The same applies to the
colours, angles and content has changed to be more exiting compared to how
every photograph was years ago.
Before advertising photography was simple. The product in the middle, with a
slogan or name, and that was it. Today there are different angles, there are
people in the adverts, more persuasive language. The biggest change are the
angles and colours. They do not have to show the whole product to sell it they
just have to make it look attractive and sellable.
27. Analyzed photo.
This photo of a ford make car from the
1970’s shows a simple advert. It is
comparing the ‘new’ car to the first ever
car made. The angle of the photo is
simple. You can only see the car there Is
nothing else to distract your attention.
The colours are simple, nothing stands
out that much and the logo is quite large
in the corner.
In the 1970s there was not as much
technology so it was harder to make a
good photo. The advertising was also
probably not as popular with less money.
28. Analyzed photo.
This advert compared to
the 1970s advert has
changed a lot. The colours
to start with are a lot
more bold, with a lot
more use of colour. The
positioning of the car
stands out a lot more. You
can see there is a use of
effects in the background. It is not the car that makes the advert
This stands out a lot more anymore, it is usually the use of effects
and catches your eye. and the style in which the photo is
taken.
The only similarity is the logo and the
make of the car.
29. Portrait photography.
To take a portrait is to take a photo of someone. This can simply be to
capture a likeness of a person from their face and expressions to the
mood. There can be formal and informal portrait photography, as a
posed photo to a captured photo in the moment.
Typically a portrait shows a person looking directly into the camera but
that is only one style, you do not even need to see their face. If a
portrait photo is taken in a staged studio artificial lighting will be used,
but if it is outside it will use natural light which could be better or
worse depending on the photo and the day.
30. Different styles.
The three main shots in portrait photography are close-ups or facial
shots, upper body shots, or environmental portraits.
Some of the best portraits are where the subjects look completely
comfortable. When the subject try to smile or make a certain kind of face for
the camera it usually doesn’t seem very genuine. Different people have
different techniques for doing this, one of which is taking a picture while the
subject is planning on smiling and then take another couple while they are
recovering. The best way is just to catch them off guard by waiting for the
right opportunity and capturing the moment.
31. Different styles.
Close-up portraits usually have the subject’s shoulders and head or less. These are the
best to capture expressions and glamour shots. It is very important to have the light
coming from a good angle for these.
Upper body shots or midrange portraits are a little less personal than close-ups. These
are easier to get results from, mainly because your subject is more relaxed and you can
include a little of the background. These are probably the most commonly used for
single subjects and multiple subjects. They are usually used to mark occasions such as
graduation, school yearbook, birthdays.
Environmental portraiture are portraits that let us into the life of the subject. These
usually include the whole subject in a scenario or partaking in some hobby that they
enjoy. These are best for telling a story to the viewer about the subject in the pictures.
Photojournalists almost always use these to look into the lives of interesting people.
These also work very well in Black and White.
33. Formal.
This is a formal piece of portrait
photography. It has a black and
white filter to it making it more
formal. It has the typical 45 degrees
angle. This is the type of photo you
normally have as a school photo. It
is very posed and looks to be in a
studio or with a background. You
can clearly see the facial expression
of the subject. They are also very
well positioned and staged.
34. Informal.
This photo is classed as an
informal photo. Although it looks
slightly stages by the girl on the
left the girl on the right is in the
middle of laughing. It is not posed
in a studio or taken professionally.
It is a memorable photo, taken by
a family member. It is a very good
photo as you can clearly see what
the subjects are doing and you can
also see a connection. There is a
black and white filter but that is most
probably because it makes it look more
professional.
35. Photojournalism.
Photojournalism is a form of journalism but it creates the images in
order to tell a story. In order to capture the correct photo you need to
take it instantly or the event. Often photographers are only famous for
one particular photo as they are hard to find. Without photo for this
type of photography there is no story or job. This is a very creative part
of photography and links directly into the media. As these photos are
printed in magazines and newspapers they are seen by huge audiences
but if the photo is wrong there are lots of consequences. This type of
photography you do not need to be creative just in the right place at the
right time,.
‘A picture is worth a thousand words’
36. This very famous photo of a possibly a
nurse and a member of the navy after
the war has ended. It captures the
mood not just of the two people but
of everyone at that moment. The
background shows New York, a huge
city and shows the mood of the two
centred.
It is in black and white because of the
time it was taken.
As a photojournalism photo it really
does tell a strong story and is a positive
approach compared to the normal
negative approach of news.
38. Photographer.
Kevin Carter
Kevin Carter was an award winning south- African photojournalist. He
is best known for his photograph of the 1933 famine in Sudan. He was
a freelance photographer who liked capturing effective photos. Kevin
dedicated his career to covering the on going conflict in his native
South Africa.
