4. Mobile Society 3 billions subscribers by 2010, half of the world population
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13. IBM Interactive – Centres for Solution Innovation Solution Architects Application Developers Content Modelers Database Architects Creative Directors Information Architects Interaction Design Art Directors Visual Designers Business consultants Web strategists Multi-channel strategists Content strategists Technology User experience Strategy
14. IBM Mobile Applications Practice (MAP) Consumer Insights 3 Standards Based, Open Ecosystem 2 Offering & Partnering Strategy 4 Innovative Interactive Applications 5 Business and Marketing Transformation 6 Scalable and Cost Efficient Infrastructure 7 Mobile Internet Services Strategy 1 Benefits of Multi-channel 1. Customer centricity. Providers of services are to revolve around consumers 2. Synergies due to a centralized business model, which reduces overheads and time to market 3. Brand value is spread to new products and services. User Experience, creative design and solution innovation are core to the success of the various customer touch points.
18. Mobile Hospitality Services Service Managers Unlock Room Pay Bill Check-in Location based alerts Room Directions Promotions
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26. Designing for the Right Device Symbian Windows Mobile Linux Mobile Nokia OS - S40 Sony Ericsson OS Motorola OS BlackBerry OS
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Editor's Notes
The Web has revolutionized how we consume, publish, and interact with information, but up to now it has only been accessible to people with desktop computers. But in our fast-paced always on the go society - businesses, organizations and individuals need to interact with others while being mobile. Today the Web and the mobile ecosystem are truly converging as these mobile devices are becoming more sophisticated and the web is extending to embrace the mobile platform. Hello everyone, My name is Mahmood Ashek and I am here today to give you an overview of emerging mobile technologies, the industry opportunities, and IBM’s mobile application initiatives. The goal of this presentation is to help business owners determine how their organization can mobilize its online strategy and provide solution developers with enough knowledge to get started with the development for mobile context.
