This slide presentation was presented at SLCSEM in Salt Lake City. I also wrote a supporting post: http://www.seo.com/blog/image-seo-ranking-tips/

1. Image SEO
Ranking Tips

2. Image Attributes
• Image filename
• Image location
• Image grouping
• Image file size
• Image alt attribute
• Image title
• Image caption File name: picture_Mustang_Boss_302_Laguna_Seca_2012.jpg
File size: 317kb

7. Image Ranking Factors
• Keywords in filename
• Keywords in alt text
• Keywords in URL of image
• Keywords in content near image
• Strength of page(s) containing image
• Links
• Embeds (republished images)
• +1/Shares/Tweets/Embeds
• Color & image size
• CTR from SERPs
• Category & Tags
• Speed & consistency of interest

8. Types of Images
• Products
• Resources
• Statistics
• Leaks
• Cross promotions
• Infographics
• Events
• Screenshot (demo)

9. Purpose of Image SEO
• Branding
• Link attraction
• Use of image on the Web (embeds)
• Long-tail search results
• Off-site marketing
• Improve click-thru rates to your site
• SERPs real estate

10. Connect With Me
Ash Buckles
President, SEO.com
@ashbuckles
http://www.seo.com/blog/image-seo-ranking-tips/