Indian Apparel Industry

1. Industry Analysis: Apparel Industry
By Asams V.K

2. Apparel and textile are among of the worlds largest industries
 Total Global apparel export is worth of USD 500 (2012)
Apparel and Textile Industry

3. In case of import in apparel category Asian countries are leading, India as 4.7 %
of world wide
 This means Indian consumers have a good affinity towards imported apparels

4.  The global underwear industry is estimated to be worth over
$30 billion.
The market encompasses a range of lingerie and intimate
clothing, with bras representing over 50% of the overall market,
briefs around 33%, and corsetry more than 10%.
 Style, evolving fashion trends and factors such as novelty and
comfort are the main drivers of this industry. (Source: Reportlinker.com)
Category in International
Market

5. Aging populations in developed nations such as the US are
slowing market growth.
Growth potential, therefore, lays more in developing
countries due to increasing income levels, trends toward
Western fashion, a larger young population and rising
standards of living.
Lingerie consumers tend to make impulse buys, favouring(Source: Reportlinker.com)

6. INDIAN MARKET
Emerging
Market In The
World
Economic
Developments
Raise in
consumption
Rise In Per
Capital Income
Retail
Modernization
Growing
Consumerism
Raise in Branded
Products
Demand

7.  Industry has an overwhelming presence in the economics life of country
• 4% to the GDP
•17% To the country’s export earning
• 35 Million opportunity
 Market size : Estimated to be worth of Rs. 3270 Billion (2011-2012)
 CAGR of 8.7% till 2016
Market Structure

8.  Currently comprising 18% of the total market, the modern retail is poised to grow
sharply over the next 5 year to contribute a 25% share
 Presence of international brands increased from 18% to 25%
Total Market Modern Retail Domestic Brands International Brands

9. Category in Indian Market
India's women innerwear industry has been growing significantly over the past few
years.
The women's innerwear market will post a CAGR growth of around 14% during 2013-
2015.
Reasons
Growing number of working women,
 changing fashion trends,
 increased awareness about better fits,
rising disposable income
 level of information about innerwear

10.  Divides the women innerwear market in to two segments: lingerie and nightwear
The lingerie market has been further classified into 4 product class: economy, mid-
market, premium and super premium
Some of the brands in this market according to segments are:
Economy — Daisy Dee, Juliet, Red Rose
Mid market — Hanes, Jockey, FOTL, Daisy Dee, Juliet, Red Rose
Premium. — Hanes, Jockey, FOTL, Enamor, Amante
Super premium — Triumph, Bwitch

11. Thank You !