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The 5 Essential and Easy Digital Marketing Techniques for Printing and Embroidery Businesses

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The 5 Essential and Easy Digital Marketing Techniques for Printing and Embroidery Businesses

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These are the 5 essential and easy digital marketing techniques for Print and Embroidery businesses that are looking to take their business online. It will cover the basics including: 1) Website 2) SEO 3) Social Media 4)Email Marketing and 5) Lead Generation. There are advanced techniques for each of these topics, but these are the tips that will easily kick-start your digital marketing efforts.

These are the 5 essential and easy digital marketing techniques for Print and Embroidery businesses that are looking to take their business online. It will cover the basics including: 1) Website 2) SEO 3) Social Media 4)Email Marketing and 5) Lead Generation. There are advanced techniques for each of these topics, but these are the tips that will easily kick-start your digital marketing efforts.

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The 5 Essential and Easy Digital Marketing Techniques for Printing and Embroidery Businesses

  1. 1. The 5 Essential and Easy Digital Marketing Techniques That Will Grow Your Brand
  2. 2. Hello! I’m Asha Elmore. Marketing Manager at DecoNetwork. aelmore@deconetwork.com https://www.linkedin.com/in/ashaelmore
  3. 3. What we’ll cover • The new digital age • The 5 essential digital marketing techniques for any business 1. Appearance: Website 2. Visibility: Search Engine Optimisation 3. Nurture: Email Marketing 4. Presence: Social Media 5. Gain: Lead Generation
  4. 4. 69% of internet users research products online Source: Interconnected World: Shopping and Personal Finance, 2012 44% of online shoppers begin with a search engine Source: Interconnected World: Shopping and Personal Finance, 2012
  5. 5. E-commerce in Europe expected to grow £185.44bn in 2016. -Office for National Statistics- 05 October 2015
  6. 6. E-commerce purchasing in the UK Didn’t purchase on the internet Purchased on the internet and also used a mobile device Purchased on the internet, but not on mobile device 30% 15% 57% 70%
  7. 7. Questions to keep in mind • What is my goal for digital marketing? • Who is my audience?  Young?  Old?  Business to Business (B2B)?  Business to consumer (B2C)?
  8. 8. Website Show off who you are and what you do 1
  9. 9. Website • Why?  Cost effective  Accessible around the clock  Convenience  Credibility  Sales  Marketing • Have a professional and user friendly website
  10. 10. Website  Who are you and what do you do?  Contact information  Easy navigation  Some sizzle, more steak  Highlight your company’s 2 or 3 most popular features  The soft sale  Tools  Add social media links to your website  Call to action  Keep it fresh
  11. 11. Search Engine Optimisation How to be seen in searches 2
  12. 12. Search Engine Optimisation (SEO) 1. Take advantage of online business directories and Google + 2. Produce content with keywords relevant to your business 3. Make sure your full address & contact information is on your website 4. Share links 5. Consider paid search ads
  13. 13. Email Marketing Nurture and keep the customers you already have 3
  14. 14. Email Marketing 1. Make it easy to subscribe 2. Send a welcome email 3. Make a newsletter that fits your audience
  15. 15. Email Marketing 1. Make it easy to subscribe 2. Send a welcome email 3. Make a newsletter that fits your audience 4. Keep a calendar 5. Test 6. Mobile friendly
  16. 16. 63 percent of Americans and 41 percent of Europeans would either close or delete an email that’s not optimised for mobile. -ReturnPath
  17. 17. Email Marketing 1. Make it easy to subscribe 2. Send a welcome email 3. Make a newsletter that fits your audience 4. Keep a calendar 5. Test 6. Mobile friendly 7. Know your spam rules  http://www.lawdonut.co.uk/law/sales-and-marketing/marketing-and-advertising/your-email-marketing-and-anti-spam- law
  18. 18. Social Media Expand your presence 4
  19. 19. 1.5 Billion Facebook users globally 30 Million Facebook users in the UK
  20. 20. Facebook 1. Use a recognizable profile picture 2. Fill out the About section 3. Post frequently, but not too frequently 4. Add pictures and videos
  21. 21. Use of visual content in Facebook campaigns generates 65% more engagement after only one month
  22. 22. Facebook 1. Use a recognizable profile picture 2. Fill out the About section 3. Post frequently, but not too frequently 4. Add pictures and videos 5. Post during strategic times of the day
  23. 23. 13:00 to 16:00 had the best click through and share rates
  24. 24. Facebook 1. Use a recognizable profile picture 2. Fill out the About section 3. Post frequently, but not too frequently 4. Add pictures and videos 5. Post during strategic times of the day 6. Respond to comments quickly
  25. 25. 42% of consumers that complain on social media expect a 60 minute response time
  26. 26. Facebook 1. Use a recognizable profile picture 2. Fill out the About section 3. Post frequently, but not too frequently 4. Add pictures and videos 5. Post during strategic times of the day 6. Respond to comments quickly 7. Use page admin tools
  27. 27. See all activity, view analytics and schedule posts
  28. 28. Twitter
  29. 29. Twitter 1. Smart registration 2. Respond to others 3. Be human 4. Ask questions 5. Every character counts 6. Retweet, retweet, retweet! 7. Tweet on the move
  30. 30. Lead Generation Gain more customers 5
  31. 31. Website Email Marketing Social Media Search Engine Optimisation Lead Generation
  32. 32. Lead Generation • Customer referrals • Cross promotions & co-marketing • Provide useful content
  33. 33. Final Thoughts • Be patient • Be persistent • Experiment and analyse • Keep it fresh • Have fun!
  34. 34. www.deconetwork.com

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