SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
AUTOMOBILE INDUSTRY - CAR
INDUSTRY ANALYSIS
SUBMITTED BY:
ASWEEL M
MBA SECTION A
DMS
PONDICHERRY UNIVERSITY
INTRODUCTION
The automobile industry is one of the key drivers that boosts the economic growth
of the country. Since the de-licensing of the sector in 1991 and the subsequent
opening up of 100 percent FDI through automatic route, Indian automobile sector
has come a long way. Today, almost every global auto major has set up facilities in
the country.
India has one of the biggest automobile markets in the world and it is also one of
the leading ones in terms of growth. The commercial and passenger car industry in
India is one of the top ten of its kind on a global scale.
AUTOMOBILE INDUSTRY - CAR
• India has one of the biggest automobile markets in the world.
• The Indian automotive market is one of the most competitive markets with low
costs, which make it an attractive assembly base for foreign automotive
manufacturers.
• India is the second fastest growing automobile market in the world after china.
• Cars is the major segment in the Indian automotive industry with a growth rate of
more than 19% annually.
• The Indian car industry is witnessing a shift in demand going from two wheelers to
cars due to rising availability of low cost cars and the car being a symbol of high
prestige. IT is expected that by 2030, the Indian car market will be the third largest
car market across the globe.
AUTOMOBILE INDUSTRY - CAR
• The liberalization policies followed by the Indian government had been inviting foreign investors and
manufacturers to participate in the car market in India.
• The car market in India is crowded with all varieties of car models like the small cars, mid-size cars,
luxury cars, super luxury cars, and sports utility vehicles.
• Initially the most popular car model dominating the car market in India was the ambassador, which
however today gave way to numerous new models like Maruti, Fiat, Hyundai, BMW, and many others.
• It also looks to take the industry output to 145 billion us dollars by 2016, which is expected to account
for at least 10% of the GDP by then. This can also generate extra job opportunities for 25 million
people.
• The department of heavy industry of the ministry of heavy industries and public enterprises is
responsible for promotion of the national auto industry’s development and growth.
KEY PLAYERS
MARKET SHARE
MANUFATURER MARKET SHARE (%)
MARUTI SUZUKI 47.02
HYUNDAI 18.02
MAHINDRA 8.08
HONDA 5.90
TOYOTA 5.75
TATA 4.78
FORD 2.34
RENAULT 1.87
VOLKSWAGEN 1.67
CHEVERLOT 1.60
BODY STYLE DISTRIBUTION
49%
25%
18%
8%
BODY STYLE
HATCH
SEDAN
MUV
SUV
SALES (MANUFACTURER ORIGIN)
13%
61%
18%
4% 4%
0%
10%
20%
30%
40%
50%
60%
70%
INDIAN JAPENESE KOREAN EUROPEAN AMERICAN
ORIGIN
TOP POPULAR CARS
• MARUTI SUZUKI ALTO
• MARUTI SUZUKI SWIFT
• MARUTI SUZUKI DZIRE
• MARUTI SUZUKI WAGONR
• HYUNDAI ELITE i20
• HYUNDAI i10 GRAND
• MAHINDRA BOLERO
• HONDA CITY
• MARUTI SUZUKI OMNI
• HYUNDAI EON
• TOYOTA INNOVA
• MAHINDRA SCORPIO
SWOT ANALYSIS
STRENGTHS
• Investment by foreign car manufacturers
• Low cost and cheap labour
• Rise in the income level
• Increase in export levels
• Increase in demand for cars
• Large pool of engineers
WEAKNESS
• Low labour productivity
• Production cost are higher than some other
Asian countries
• Low quality compared to other automotive
countries
• Low investment in R&D area
• Local demand is still towards low cost
vehicle
SWOT ANALYSIS
OPPORTUNITIES
• Growing population
• Rising living standards
• Increase in income level
• Rising rural demand
• Better car technology is demanded
• Women drivers have increased
• Infrastructure development
THREADS
• Less skilled labour
• Lack of technologies for Indian companies
• Increase in the import tariff and technology
cost
• Lack of infrastructure facilities
• Import of cars from foreign countries
CONCLUSION
• Indian market is full of tremendous opportunities. The density of cars currently in India
is 13 per 1000, whereas in US, Germany and France it is 641, 532 and 499
respectively. According to reports from IHS automotive, sales of cars and light CVs are
believed to reach 6-7 million by 2020, up from a predicted 3.7 million this year. Based
on these numbers, it can be predicted that by 2016, India is most likely overtake
Germany, japan and brazil to become the world’s 3rd largest automotive market.
• By focusing more on areas like driver safety, fuel efficiency, vehicular emissions, cost
optimization and other innovations, the India auto industry is capable of scaling to
greater heights.

Weitere ähnliche Inhalte

Was ist angesagt?

Automobile sector in India
Automobile sector in IndiaAutomobile sector in India
Automobile sector in IndiaSandip Kadam
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysisAmit Bhadauriya
 
automobile industry India
automobile industry India automobile industry India
automobile industry India Punith Manupati
 
Indian automobile industry
Indian automobile industryIndian automobile industry
Indian automobile industryGuneet Singh
 
Maruti suzuki ppt.
Maruti suzuki ppt.Maruti suzuki ppt.
Maruti suzuki ppt.chauhansunny
 
Maruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniAnkit Jhamtani
 
Indian automobile industry transformation from oligopoly to monopolistic ma...
Indian automobile industry   transformation from oligopoly to monopolistic ma...Indian automobile industry   transformation from oligopoly to monopolistic ma...
Indian automobile industry transformation from oligopoly to monopolistic ma...Kinnar Majithia
 
Project on indian automotive industry
Project on indian automotive industryProject on indian automotive industry
Project on indian automotive industryLal Sivaraj
 
Indian Automobile Sector
Indian Automobile SectorIndian Automobile Sector
Indian Automobile SectorAjay Kumar
 
Indian Auto Industry Analysis
Indian Auto Industry AnalysisIndian Auto Industry Analysis
Indian Auto Industry AnalysisNitesh Luthra
 
Indian automobile industry growth, challenges, opportunities
Indian automobile industry growth, challenges, opportunitiesIndian automobile industry growth, challenges, opportunities
Indian automobile industry growth, challenges, opportunitiesShailendra Tomar
 
assignment on automobile industry
assignment on automobile industryassignment on automobile industry
assignment on automobile industryAnkur Shukla
 
Indian Automobile Sector (Oligopoly to monopolistic transformation)
Indian Automobile Sector (Oligopoly to monopolistic transformation)Indian Automobile Sector (Oligopoly to monopolistic transformation)
Indian Automobile Sector (Oligopoly to monopolistic transformation)Shashank Kapoor
 
42599642 a-project-report-on-customer-satisfaction
42599642 a-project-report-on-customer-satisfaction42599642 a-project-report-on-customer-satisfaction
42599642 a-project-report-on-customer-satisfactionAnupan Jain
 
Maruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignmentMaruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignmentNavneet Jingar
 

Was ist angesagt? (20)

Automobile sector in India
Automobile sector in IndiaAutomobile sector in India
Automobile sector in India
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysis
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 
Automobile Industry & Make In India
Automobile Industry & Make In IndiaAutomobile Industry & Make In India
Automobile Industry & Make In India
 
automobile industry India
automobile industry India automobile industry India
automobile industry India
 
Indian automobile industry
Indian automobile industryIndian automobile industry
Indian automobile industry
 
Maruti suzuki ppt.
Maruti suzuki ppt.Maruti suzuki ppt.
Maruti suzuki ppt.
 
Maruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit JhamtaniMaruti India Limited Strategic Evaluation Ankit Jhamtani
Maruti India Limited Strategic Evaluation Ankit Jhamtani
 
Indian automobile industry transformation from oligopoly to monopolistic ma...
Indian automobile industry   transformation from oligopoly to monopolistic ma...Indian automobile industry   transformation from oligopoly to monopolistic ma...
Indian automobile industry transformation from oligopoly to monopolistic ma...
 
Project on indian automotive industry
Project on indian automotive industryProject on indian automotive industry
Project on indian automotive industry
 
Indian Automobile Sector
Indian Automobile SectorIndian Automobile Sector
Indian Automobile Sector
 
Indian Auto Industry Analysis
Indian Auto Industry AnalysisIndian Auto Industry Analysis
Indian Auto Industry Analysis
 
Hyundai Swot
Hyundai SwotHyundai Swot
Hyundai Swot
 
Ashok Leyland
Ashok LeylandAshok Leyland
Ashok Leyland
 
Indian automobile industry growth, challenges, opportunities
Indian automobile industry growth, challenges, opportunitiesIndian automobile industry growth, challenges, opportunities
Indian automobile industry growth, challenges, opportunities
 
assignment on automobile industry
assignment on automobile industryassignment on automobile industry
assignment on automobile industry
 
Presentation on two wheeler industry in india
Presentation on two wheeler industry in indiaPresentation on two wheeler industry in india
Presentation on two wheeler industry in india
 
Indian Automobile Sector (Oligopoly to monopolistic transformation)
Indian Automobile Sector (Oligopoly to monopolistic transformation)Indian Automobile Sector (Oligopoly to monopolistic transformation)
Indian Automobile Sector (Oligopoly to monopolistic transformation)
 
42599642 a-project-report-on-customer-satisfaction
42599642 a-project-report-on-customer-satisfaction42599642 a-project-report-on-customer-satisfaction
42599642 a-project-report-on-customer-satisfaction
 
Maruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignmentMaruti Suzuki a brief PPT assignment
Maruti Suzuki a brief PPT assignment
 

Andere mochten auch

Global car industry case 2009
Global car industry case   2009Global car industry case   2009
Global car industry case 2009mehul
 
Korean automobile giant Case Study
Korean automobile giant Case StudyKorean automobile giant Case Study
Korean automobile giant Case StudySathish Kumar
 
Case study revivng automobile industry
Case study   revivng automobile industryCase study   revivng automobile industry
Case study revivng automobile industryDev Ajith
 
Analysis Of The Car Industry
Analysis Of The Car IndustryAnalysis Of The Car Industry
Analysis Of The Car Industryshekhar619
 
Industy Case Study-The Global Automotive Manufacturing Sector
Industy Case Study-The Global Automotive Manufacturing SectorIndusty Case Study-The Global Automotive Manufacturing Sector
Industy Case Study-The Global Automotive Manufacturing SectorKevin Rivas De Paz
 
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEPESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEManish Badhiye
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentationMaya Humbatova
 

Andere mochten auch (8)

Global car industry case 2009
Global car industry case   2009Global car industry case   2009
Global car industry case 2009
 
Korean automobile giant Case Study
Korean automobile giant Case StudyKorean automobile giant Case Study
Korean automobile giant Case Study
 
Case study revivng automobile industry
Case study   revivng automobile industryCase study   revivng automobile industry
Case study revivng automobile industry
 
Analysis Of The Car Industry
Analysis Of The Car IndustryAnalysis Of The Car Industry
Analysis Of The Car Industry
 
Industy Case Study-The Global Automotive Manufacturing Sector
Industy Case Study-The Global Automotive Manufacturing SectorIndusty Case Study-The Global Automotive Manufacturing Sector
Industy Case Study-The Global Automotive Manufacturing Sector
 
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYEPESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 

Ähnlich wie AUTOMOBILE INDUSTRY - CAR - INDUSTRY ANALYSIS

Assignment Model Pdf
Assignment Model PdfAssignment Model Pdf
Assignment Model PdfTracy Drey
 
Research report on Indian Automobile Sector
Research report on Indian Automobile SectorResearch report on Indian Automobile Sector
Research report on Indian Automobile SectorSourabh Hirau
 
Set up automobile industry in India
Set up automobile industry in IndiaSet up automobile industry in India
Set up automobile industry in IndiaAtmadeep Das
 
Automobilesector
Automobilesector Automobilesector
Automobilesector karankanz
 
Automobileindustry 100627032909
Automobileindustry 100627032909Automobileindustry 100627032909
Automobileindustry 100627032909pradip kothiya
 
Indian Car Industry - Consumer Behaviour Presentation!
Indian Car Industry - Consumer Behaviour Presentation!Indian Car Industry - Consumer Behaviour Presentation!
Indian Car Industry - Consumer Behaviour Presentation!Krupesh Shah
 
Automobile
AutomobileAutomobile
AutomobileAsma4646
 
New car comaprsion
New car comaprsion  New car comaprsion
New car comaprsion vikram gupta
 
Automobile Industry Analysis- Indian market
Automobile Industry Analysis- Indian marketAutomobile Industry Analysis- Indian market
Automobile Industry Analysis- Indian marketRiya Aseef
 
“To Examine the Impact of Advertisement Effectiveness on Consumer”
“To Examine the Impact of Advertisement Effectiveness on Consumer”“To Examine the Impact of Advertisement Effectiveness on Consumer”
“To Examine the Impact of Advertisement Effectiveness on Consumer”Keyur Modi
 
129722045 project-on-automobile-industry
129722045 project-on-automobile-industry129722045 project-on-automobile-industry
129722045 project-on-automobile-industryshahbasjamsheed
 
Project MS&S CRM of maruti suzuki
Project MS&S  CRM of maruti suzukiProject MS&S  CRM of maruti suzuki
Project MS&S CRM of maruti suzukiJiten Menghani
 
Corporate Strategy Final
Corporate Strategy FinalCorporate Strategy Final
Corporate Strategy FinalMahesh Shastri
 
Auto mobile industry in INDIA
Auto mobile industry in INDIA Auto mobile industry in INDIA
Auto mobile industry in INDIA vervit khandelwal
 
Case study: FDI in Automobile Sector in India
Case study: FDI in Automobile Sector in IndiaCase study: FDI in Automobile Sector in India
Case study: FDI in Automobile Sector in IndiaRahul S
 

Ähnlich wie AUTOMOBILE INDUSTRY - CAR - INDUSTRY ANALYSIS (20)

Assignment Model Pdf
Assignment Model PdfAssignment Model Pdf
Assignment Model Pdf
 
Research report on Indian Automobile Sector
Research report on Indian Automobile SectorResearch report on Indian Automobile Sector
Research report on Indian Automobile Sector
 
Set up automobile industry in India
Set up automobile industry in IndiaSet up automobile industry in India
Set up automobile industry in India
 
Automobilesector
Automobilesector Automobilesector
Automobilesector
 
Automobileindustry 100627032909
Automobileindustry 100627032909Automobileindustry 100627032909
Automobileindustry 100627032909
 
Auto mobiles
Auto mobilesAuto mobiles
Auto mobiles
 
Indian Car Industry - Consumer Behaviour Presentation!
Indian Car Industry - Consumer Behaviour Presentation!Indian Car Industry - Consumer Behaviour Presentation!
Indian Car Industry - Consumer Behaviour Presentation!
 
Automobiles
AutomobilesAutomobiles
Automobiles
 
Automobile sector
Automobile sectorAutomobile sector
Automobile sector
 
Automobile
AutomobileAutomobile
Automobile
 
New car comaprsion
New car comaprsion  New car comaprsion
New car comaprsion
 
Automobile Industry Analysis- Indian market
Automobile Industry Analysis- Indian marketAutomobile Industry Analysis- Indian market
Automobile Industry Analysis- Indian market
 
“To Examine the Impact of Advertisement Effectiveness on Consumer”
“To Examine the Impact of Advertisement Effectiveness on Consumer”“To Examine the Impact of Advertisement Effectiveness on Consumer”
“To Examine the Impact of Advertisement Effectiveness on Consumer”
 
129722045 project-on-automobile-industry
129722045 project-on-automobile-industry129722045 project-on-automobile-industry
129722045 project-on-automobile-industry
 
Automobile sector
Automobile sectorAutomobile sector
Automobile sector
 
Project MS&S CRM of maruti suzuki
Project MS&S  CRM of maruti suzukiProject MS&S  CRM of maruti suzuki
Project MS&S CRM of maruti suzuki
 
Corporate Strategy Final
Corporate Strategy FinalCorporate Strategy Final
Corporate Strategy Final
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 
Auto mobile industry in INDIA
Auto mobile industry in INDIA Auto mobile industry in INDIA
Auto mobile industry in INDIA
 
Case study: FDI in Automobile Sector in India
Case study: FDI in Automobile Sector in IndiaCase study: FDI in Automobile Sector in India
Case study: FDI in Automobile Sector in India
 

Mehr von aseel m

Apple : STRATEGIES
Apple : STRATEGIESApple : STRATEGIES
Apple : STRATEGIESaseel m
 
foriegn exchange, exchange rate quotation
foriegn exchange, exchange rate quotationforiegn exchange, exchange rate quotation
foriegn exchange, exchange rate quotationaseel m
 
Apple inc strategic management
Apple inc strategic managementApple inc strategic management
Apple inc strategic managementaseel m
 
Risk management
Risk managementRisk management
Risk managementaseel m
 
Tesla : sales and distribution
Tesla : sales and distributionTesla : sales and distribution
Tesla : sales and distributionaseel m
 
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLIA STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLIaseel m
 
Workforce diversity
Workforce diversityWorkforce diversity
Workforce diversityaseel m
 
Field based entrepreneurship project- Offland Gold & Diamonds
Field based entrepreneurship project- Offland Gold & DiamondsField based entrepreneurship project- Offland Gold & Diamonds
Field based entrepreneurship project- Offland Gold & Diamondsaseel m
 
MARKETING STRATEGIES OF LAMBORGHINI
MARKETING STRATEGIES OF LAMBORGHINIMARKETING STRATEGIES OF LAMBORGHINI
MARKETING STRATEGIES OF LAMBORGHINIaseel m
 

Mehr von aseel m (9)

Apple : STRATEGIES
Apple : STRATEGIESApple : STRATEGIES
Apple : STRATEGIES
 
foriegn exchange, exchange rate quotation
foriegn exchange, exchange rate quotationforiegn exchange, exchange rate quotation
foriegn exchange, exchange rate quotation
 
Apple inc strategic management
Apple inc strategic managementApple inc strategic management
Apple inc strategic management
 
Risk management
Risk managementRisk management
Risk management
 
Tesla : sales and distribution
Tesla : sales and distributionTesla : sales and distribution
Tesla : sales and distribution
 
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLIA STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
A STUDY ON ENTREPRENURSHIP WITH REFERENCE TO OFFLAND GOLD & DIAMONDS, ATHOLI
 
Workforce diversity
Workforce diversityWorkforce diversity
Workforce diversity
 
Field based entrepreneurship project- Offland Gold & Diamonds
Field based entrepreneurship project- Offland Gold & DiamondsField based entrepreneurship project- Offland Gold & Diamonds
Field based entrepreneurship project- Offland Gold & Diamonds
 
MARKETING STRATEGIES OF LAMBORGHINI
MARKETING STRATEGIES OF LAMBORGHINIMARKETING STRATEGIES OF LAMBORGHINI
MARKETING STRATEGIES OF LAMBORGHINI
 

Kürzlich hochgeladen

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 

Kürzlich hochgeladen (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 

AUTOMOBILE INDUSTRY - CAR - INDUSTRY ANALYSIS

  • 1. AUTOMOBILE INDUSTRY - CAR INDUSTRY ANALYSIS SUBMITTED BY: ASWEEL M MBA SECTION A DMS PONDICHERRY UNIVERSITY
  • 2. INTRODUCTION The automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector has come a long way. Today, almost every global auto major has set up facilities in the country. India has one of the biggest automobile markets in the world and it is also one of the leading ones in terms of growth. The commercial and passenger car industry in India is one of the top ten of its kind on a global scale.
  • 3. AUTOMOBILE INDUSTRY - CAR • India has one of the biggest automobile markets in the world. • The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers. • India is the second fastest growing automobile market in the world after china. • Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually. • The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige. IT is expected that by 2030, the Indian car market will be the third largest car market across the globe.
  • 4. AUTOMOBILE INDUSTRY - CAR • The liberalization policies followed by the Indian government had been inviting foreign investors and manufacturers to participate in the car market in India. • The car market in India is crowded with all varieties of car models like the small cars, mid-size cars, luxury cars, super luxury cars, and sports utility vehicles. • Initially the most popular car model dominating the car market in India was the ambassador, which however today gave way to numerous new models like Maruti, Fiat, Hyundai, BMW, and many others. • It also looks to take the industry output to 145 billion us dollars by 2016, which is expected to account for at least 10% of the GDP by then. This can also generate extra job opportunities for 25 million people. • The department of heavy industry of the ministry of heavy industries and public enterprises is responsible for promotion of the national auto industry’s development and growth.
  • 6. MARKET SHARE MANUFATURER MARKET SHARE (%) MARUTI SUZUKI 47.02 HYUNDAI 18.02 MAHINDRA 8.08 HONDA 5.90 TOYOTA 5.75 TATA 4.78 FORD 2.34 RENAULT 1.87 VOLKSWAGEN 1.67 CHEVERLOT 1.60
  • 8. SALES (MANUFACTURER ORIGIN) 13% 61% 18% 4% 4% 0% 10% 20% 30% 40% 50% 60% 70% INDIAN JAPENESE KOREAN EUROPEAN AMERICAN ORIGIN
  • 9. TOP POPULAR CARS • MARUTI SUZUKI ALTO • MARUTI SUZUKI SWIFT • MARUTI SUZUKI DZIRE • MARUTI SUZUKI WAGONR • HYUNDAI ELITE i20 • HYUNDAI i10 GRAND • MAHINDRA BOLERO • HONDA CITY • MARUTI SUZUKI OMNI • HYUNDAI EON • TOYOTA INNOVA • MAHINDRA SCORPIO
  • 10. SWOT ANALYSIS STRENGTHS • Investment by foreign car manufacturers • Low cost and cheap labour • Rise in the income level • Increase in export levels • Increase in demand for cars • Large pool of engineers WEAKNESS • Low labour productivity • Production cost are higher than some other Asian countries • Low quality compared to other automotive countries • Low investment in R&D area • Local demand is still towards low cost vehicle
  • 11. SWOT ANALYSIS OPPORTUNITIES • Growing population • Rising living standards • Increase in income level • Rising rural demand • Better car technology is demanded • Women drivers have increased • Infrastructure development THREADS • Less skilled labour • Lack of technologies for Indian companies • Increase in the import tariff and technology cost • Lack of infrastructure facilities • Import of cars from foreign countries
  • 12. CONCLUSION • Indian market is full of tremendous opportunities. The density of cars currently in India is 13 per 1000, whereas in US, Germany and France it is 641, 532 and 499 respectively. According to reports from IHS automotive, sales of cars and light CVs are believed to reach 6-7 million by 2020, up from a predicted 3.7 million this year. Based on these numbers, it can be predicted that by 2016, India is most likely overtake Germany, japan and brazil to become the world’s 3rd largest automotive market. • By focusing more on areas like driver safety, fuel efficiency, vehicular emissions, cost optimization and other innovations, the India auto industry is capable of scaling to greater heights.