2. TABLE OF CONTENTS
INTRODUCTION
DEFINITION OF SOCIAL MEDIAL MANAGER
RESPONSIBILITIES
SALARY EARNINGS
QUALIFICATIONS
SKILLS NEEDED
WORKING EXPERIENCE
CAREER PROSPECTS
3. INTRODUCTION
Social media can be define as the platform
which is created for online activities. It is a
place or medium whereby commercial
activities are carried out for the benefit of the
universe.Examples are, Facebook,Twitter,
Instagram,WhatsApp e. t. c.
4. Social Media Manager
Social media manager can be a distinct role in
larger organizations and is sometimes known
as social media coordination. In small and
medium sized companies, the role may be
combined with other marketing and
communications responsibilities. In agencies
the term social media account manager is
often used.
5. Responsibilities of the social
media manager
As a social media manager, you will need to:
Develop a social media strategy and set goals
to increase brand awareness and increase
engagement
Manage all social media channels such as
facebook, twitter, pinterest and instagram
6. Responsibilities
Write engaging blog posts and articles
Form key relationship with influencers across
social media platforms
Create engaging multimedia content and/or
outsource this effectively
Manage junior staff such as a social media
executive or assistant
7. Responsibilities
Regularly liase with clients via telephone,
email, conference calls or face to face
(agency role)
Educate other staff on the use of social
media and promote it use within your
company.
8. Salary earnings
As an assistant or junior social media manager
your starting salary is likely to be between
19,000E and 23,000E
More experienced social media manager
typically earn between 25,000 and 40,000 Euro
With substantial experience, your salary can
increase to 60,000 or more.
Freelance rates vary depending on experience,
but typically range from 15 to 25 euro par hour.
9. QUALIFICATIONS
There are no set qualifications for becoming
social media manager, although many
entrants have a degree and some employers
require this. It is open to graduates from any
discipline, but the following subjects can be
particularly helpful:
11. Qualifications
If you have a degree, you can work towards a
relevant postgraduate qualifications, such as:
Business intelligence and social media
Digital and social media marketing
Social media and interactive technologies
12. Skills needed as social media
manager
A solid understanding of the use of a range of
social media platforms, particularly in relation
to advertising/branding and customers
Strong editing and writing skills suitable for
each platform, from knowing how to write a
successful tweet to using effective
storytelling techniques
13. skills
Creative skills for contributing new and
innovative ideas
Strong verbal communication skills for
articulating ideas to colleagues and clients
The ability to work well under pressure and
meet deadlines
14. Skills
Data analysis skills and statistical prowess to
draw actionable insights
an eye for detail and the ability to work
accurately
Excellent teamwork and networking skills
15. Work experience
you can start building experience by
developing a strong online presence and
personal brand across a number of social
media channels. Writing a good quality blog
and using multimedia tools such as video,
photos and infographics can help you build a
up a good following and you can track the
impact of your post evidence of your effective
social media communication.
16. Career prospects
Social media management is a relatively new
role and there is no fixed career structure.
Nevertheless, you could progress in the first
ten years to more senior management roles
such as head of social media.You could also
consider moving into senior roles with a
broader digital communications remit.