The future is in code and we need women to write it.

1. Why we need more women
in tech

2. Source: Unconscious Bias @ Work | Google Ventures

3. Source: Unconscious Bias @ Work | Google Ventures

4. Unconsciously, we tend to like people who
look like us, think like us and come from
backgrounds similar to ours.

6. Source: Unconscious Bias @ Work | Google Ventures

7. Source: Unconscious Bias @ Work | Google Ventures

8. Source: Unconscious Bias @ Work | Google Ventures

9. #MoreWomen

10. #MoreWomen

11. #MoreWomen

12. #MoreWomen

13. #MoreWomen

14. #MoreWomen

15. #MoreWomen

16. #MoreWomen

17. And the tech world is still a
boy’s club…

18. Source: Apple diversity website

20. Apple’s Worldwide Developers
Conference

21. And the numbers are
dropping!
Source: Apple Diversity

22. The Athena Factor
• After 10 years of work experience, “The Athena
Factor” found, 41% of women in tech leave the
industry, compared with 17% of men.

29. How to bro-propriate

32. And we end up with all-male
panels…

34. Yet, The Odds That a Panel Would
'Randomly' Be All Men Are Astronomical
• One mathematician’s formula suggests that all-male lineups don’t “just
happen,” despite what conference organizers might claim.

35. And some websites start to
“make fun” of this situation

38. Yet diversity brings money

39. Mc Kinsey: Diversity matters

40. Gender inequity makes us
lose money and opportunities
Source: Diversity matters, Mac Kinsey 2015

41. Diverse teams have a more
diverse set of skills
• And thus a higher financial performance.

42. Source: Apple diversity website

43. A group of ordinary people who
are diverse can defeat a group of
like-minded experts

44. Diverse teams help you understand
better diverse audiences
• A team with a member who shares a
client’s ethnicity is 152% likelier than
another team to understand that client.

45. Women control 73% of consumer
purchasing and $20 trillion of the world’s
annual consumer spending
• And yet…
• 91% of women reported they didn’t think
that advertisers understood them.

47. Source: Apple diversity website

54. The tech world is changing
Women need to be part of it!

55. Mark Zuckerberg paternity
leave

58. What can we do about it?

59. Source: Unconscious Bias @ Work | Google Ventures

60. Transparency is the first step
to change the situation

62. Source: Unconscious Bias @ Work | Google Ventures
Challenge your own bias

63. ● Divert the conversation and revisit privately
● Appeal to participant values
● Share why it matters to you
● Ask the speaker to see from another view
Ways bystanders take action
Point it out
This material is adapted from the Ada Initiative and may be used in accordance with the Ada Initiative's license. In the event of conflict between the re:Work terms and the Ada Initiative's license, the Ada Initiative's license will apply.
Change your company culture

64. Run a Bias Busting workshop

65. Enquire an Ally Skills training

68. Source: Unconscious Bias @ Work | Google Ventures

69. Even the details count

70. We need to teach girls to code

72. We need to teach girls to code

76. We need more female engineers

77. We need new toys

78. We need new role models

80. We need new start up
founders

82. We need women to take back the
tech

83. We need new tech spaces

84. We need to find mentors

85. We need more women in tech
events

86. We need to promote the
women in tech around us

87. As a speaker…

88. If you attend a conference
• Leverage social
media!
• Point out gender
imbalances when you
see them
• #allmalepanels

89. As a conference organizer

91. Join our speakers bureau!

92. The World's
Leading Technology
Educator